Back to School Campaign: How to Boost Your Mobile App Marketing


Are you ready for the back-to-school season? If you’re a mobile app marketer or a user acquisition manager, you know how important this time of the year is for your business. Back to school is not only a major shopping event but also a great opportunity to connect with your target audience and grow your app user base.

Back-to-school season is an exciting time of year for students as they prepare to return to the classroom and stock up on supplies. It’s also an exciting time for marketers, as this time of year provides the perfect opportunity to engage with customers with an RTM tactics and content, making app install campaigns more interesting on the planning side with great creatives. That’s why back-to-school marketing campaigns are essential for any business that wants to reach out to its target audience and improve app install rates and basically achieve better ROAS.

But how can you make the most of this season and stand out from the competition? Here are some best practices to help you plan and execute a successful back-to-school campaign for your mobile app or essentially any business.

Start Early

One of the key factors for a successful back to school campaign is timing. You don’t want to wait until the last minute to launch your campaign, because by then, your potential customers may have already made their purchasing decisions elsewhere or downloaded other apps.

Instead, you want to start your user acquisition or retargeting campaign early in the summer, when people are still in the planning and research phase. This way, you can capture their attention and interest, and bring them to your digital assets (such as your website or app store page) where they can register, download your app, or sign up for your newsletter. Also, make sure that different countries start their school season at a different time. For example, many schools in the United States start their new academic year in late August or early September, so launching a back-to-school campaign in late July or early August can help you reach your target audience.

By doing this, you can build a relationship with your prospects and nurture them with relevant and personalized messages until they are ready to buy. You can also use this opportunity to educate them about your app’s features and benefits, and how it can help them with their back-to-school needs.

According to a report by eMarketer, 62% of US internet users start their back-to-school shopping at least one month before school starts. And according to a survey by RetailMeNot, 69% of shoppers use their smartphones to research products before buying them. This means that you have a huge window of opportunity to reach and engage your prospects before they make their final decisions.

Use Creative that Showcases Your Products

Another important element of your back-to-school campaign is the creativity assets you’ll use. You want to make sure that your ads and banners are eye-catching, engaging, and relevant to your audience and the season. Different creatives are in mind for the first initiative of the user acquisition campaign, and a different one with more actual offers in the re-engagement campaign, once the users already have your app installed.

One of the best ways to do this is to showcase your back-to-school products in your creative. For example, if you have an app that sells clothing or accessories, you can feature some of the latest trends and styles that are popular among students within the creative sets of the ads. If you have an app that offers educational or productivity tools, you can highlight how your mobile app can help students with their homework, assignments, or exams.

By showing your products in action, you can demonstrate their value and appeal to your prospects. You can also create a sense of urgency and FOMO (fear of missing out) by adding countdown timers, limited-time offers, or exclusive discounts to your creative.

According to a study by Facebook IQ, 56% of US shoppers say that seeing a product in use influences their purchase decision. And according to a report by Criteo, ads with dynamic creative optimization (DCO) have 40% higher click-through rates (CTR) than static ads. This means that by using creative that showcases your products, you can increase your chances of getting more clicks and conversions.

Put Together a Killer Bundle or a Special Promotion

Finally, one of the most effective ways to boost your back-to-school campaign is to offer a killer bundle or a special promotion for your app. This can be a great way to incentivize your prospects to download your app and make a purchase.

For example, you can offer a bundle of products or services that are relevant for the back-to-school season, such as a subscription plan, an upgrade, or an add-on. You can also offer a special promotion, such as a free trial, a discount code, or a gift card.

By offering a bundle or a promotion, you can increase the perceived value of your app and create a win-win situation for both you and your customers. You can also leverage social proof and word-of-mouth by encouraging your customers to share their experiences with their friends and family.

According to a report by App Annie, 65% of US smartphone users say that they are more likely to download an app if it offers a free trial or a discount. And according to a study by Nielsen, 92% of consumers trust recommendations from friends and family more than any other form of advertising. This means that by offering a bundle or a promotion, you can boost your downloads and referrals.

Finally, it’s important to measure the success of your back-to-school marketing campaigns. Like any campaign you would normally run, but this special season promotion can teach you more for future campaigns you will consider doing. You should track the number of customers that engaged with your campaigns, as well as the number of sales that were generated from those campaigns. This will help you determine what strategies were successful and which ones need to be improved. What are the products you should invest in for the next shopping season, what were the media channels that proved themselves the most, and what messaging should be refreshed moving forward.


Back to school is a huge opportunity for mobile app marketers and user acquisition managers. By following these tips and best practices, you can create a back-to-school campaign that will help you reach and convert more customers, grow your user base, and increase your revenue.

Overall, back-to-school marketing campaigns can be a great way to take advantage of this theme and create a new campaign that can grow your user base, or use this special promotion to re-engage with your current database and offer them something more relevant for them.

So what are you waiting for? Start planning your back-to-school campaign today and get ready for the big season!

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How UAC and LTV Can Make or Break Your Mobile App Success


User Acquisition Cost – How do you calculate it? How do I know how much each app user is worth to your business?

Can you imagine your life without the apps you use daily? It seems that the app age has been a part of our lives forever, but as a matter of fact, it only started a little over a decade ago. While the app age has definitely matured, it’s still growing and evolving constantly. The app age has allowed us to access a variety of services and information quickly and easily and has given us greater control over our lives. As this trend continues, it is likely that the app age will continue to shape our lives in increasingly dramatic ways.

If you own an app, it doesn’t matter the vertical or size, you are constantly on the lookout to keep your app growing its user base which in turn will grow your revenue and profits. To achieve this, you constantly need to invest in marketing and in your app promotion. This is like trying to fill a bucket with water – you have to continuously pour water into it to keep it from emptying out. Similarly, in order to keep an app’s user base growing, you have to continually invest in marketing and promotion to maintain the momentum.

But how do you know if all that promotion and hard work of attracting new users is paying off?

User Acquisition Cost (UAC) is a critical metric that measures how much a business spends to attract new customers. It is an essential parameter to track for businesses of all sizes, especially for startups that are still trying to establish themselves in the market. In this blog post, we will discuss how to calculate UAC and how to determine the value of each signup to your business.

Calculating User Acquisition Cost

The formula for calculating UAC is simple. It is the total amount spent on marketing and sales divided by the number of new customers acquired during that period. For example, if you spent $10,000 on marketing and sales in a month and acquired 100 new customers, your UAC would be $100.

However, it is important to note that UAC should not be looked at in isolation. It should be compared to the lifetime value of a customer (LTV) to determine if the cost of acquiring a customer is worth it. If the UAC is higher than the LTV, the business is losing money. On the other hand, if the LTV is higher than the UAC, the business is profitable.

Determining the Value of Each Signup to Your Business

To determine the value of each signup, you need to calculate the average revenue generated per customer. For example, if your business generates $100,000 in revenue from 1,000 customers, the average revenue per customer is $100. Therefore, each signup is worth $100 to your business.

However, it is important to note that not all customers are created equal. Some may generate more revenue than others, so it is essential to segment your customers to get a better understanding of their value to your business. For example, customers who make repeat purchases or refer other customers are more valuable than those who make a one-time purchase.

Why are all these calculations important? Because once you know how much each user is worth, you’ll know how much you can invest in your app growth. Also, when you invest your time segmenting your audience, users, and high-profile or returning users, you’ll know where to invest more in your marketing efforts. The more you know about your users, the better you can target your efforts. This can help to maximize your return on investment and ensure you get the most out of your marketing budget.

Lifetime Value (LTV) is the total revenue that a customer will generate over their lifetime using your app. LTV solves the problem by telling you how much value a newly acquired user brings to your app – and by extension, gives you a cap for how much you should spend on acquisition costs. Mobile app LTV should be the primary barometer for your mobile marketing budget because it effectively assigns weight to each and every user (or a user average).

How to use LTV to optimize your app marketing strategy and budget allocation?

To optimize your LTV, you need to consider three factors: average purchase value, number of purchases, and retention period. Average purchase value is how much a user spends on your app each time they make a purchase. The number of purchases is how often a user buys something from your app. The retention period is how long a user stays with your app before they stop using it.

To increase your average purchase value, you can use strategies such as upselling, cross-selling, bundling, or offering discounts and incentives. To increase your number of purchases, you can use strategies such as personalization, loyalty programs, referrals, or push notifications. To increase your retention period, you can use strategies such as improving your app’s user experience, providing value-added content or features, or re-engaging users who are at risk of churning.

By measuring and improving these three factors, you can optimize your LTV and allocate your marketing budget more efficiently. You can also use LTV to compare different user segments, channels, platforms, or markets and identify the most profitable ones for your app.

The Return on Ad Spend (ROAS) is a marketing metric that measures how much revenue you earn for each dollar spent on advertising. To calculate ROAS, divide the revenue generated from an ad campaign by the cost of that campaign.


In conclusion, UAC, LTV and ROI are essential metrics to track for any business. By calculating UAC and comparing it to LTV, businesses can determine if their marketing and sales efforts are profitable. By determining the value of each signup, businesses can better understand the revenue potential of their customer base.

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With the variety of solutions we have for advertising and performance campaigns, you only pay for the results you’re after. We Maximize your budget the best way possible to meet your KPIs.

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Zoomd Awarded Top User Acquisition Company and Top DSP For 2023


Business of Apps Awards Zoomd with Top Companies Badge for Excellence in user acquisition Industry


VANCOUVER, British Columbia, June 20, 2023 – Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing technology (MarTech) user-acquisition and engagement platform, is proud to announce that it has been selected to receive the prestigious Top Companies Badge by Business of Apps, a leading online platform for app industry news and insights. This badge is a symbol of excellence and recognition in the user acquisition industry.

Zoomd received the following badges: Top User Acquisition Company 2023 and Top DSP (Demand Side Platform) 2023. These badges are awarded to companies that demonstrate outstanding performance, innovation, and customer satisfaction in their respective fields. Zoomd has been recognized for its advanced UA technology and tools that help app developers grow their user base and revenues.

“We are honored to receive these badges of excellence from Business of Apps, which validates our vision and efforts to provide the best UA solutions for our clients,” said Omri Argaman, Chief Growth Officer of Zoomd. “These badges reflect our commitment to providing our clients with the best solutions for growing their app businesses and achieving their KPIs. We thank Business of App for this recognition and we look forward to continuing to deliver value and results to our clients and partners.”

“Zoomd is one of the top user acquisition companies we have known throughout the years, offering a unique and powerful platform and services that unify all aspects of UA under one dashboard,” said James Cooper, CEO of Business of Apps. “We are pleased to award them with our Top Companies and Best DSP badges and showcase their expertise and innovation to our audience.”

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.


Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a mobile app user-acquisition platform, integrated with many global digital media outlets, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.


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App Promotion Summit NYC 2023


The cutting-edge agenda of the App Promotion Summit covers new ways to drive app growth through user acquisition understanding more about SKAN 4.0, best UA tactics using influencers and creators, and digging deep into your first-party data to maximize reach, analytics, engagement and retention.

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