We’re thrilled to announce our exciting new advertising partnership with TikTok!
This new partnership makes Zoomd join a very limited list of top digital marketing partners connected to TikTok Ads via direct API integration.
The partners in this program were handpicked by Tiktok and have proven expertise in helping advertisers create, optimize, target, and measure ad campaigns on TikTok.
As the world’s fastest-growing social app, TikTok is an ideal platform to reach diverse audiences around the world. With a wide range of engaging and immersive ad formats, advertisers, brands and app developers can creatively connect in all-new ways with people who are chasing after the latest trends and social movements.
Our advertisers can now create their TikTok ads directly on Zoomd’s platform, all while benefiting from our powerful cross-channel reporting and optimization dashboards available on Zoomd SaaS platform.
Zoomd’s multi-channel user acquisition platform empowers UA teams to take a data-driven approach and optimizing their ads and media assets at a large scale.
Top features using Zoomd’s platforms to run your Tiktok ads:
• An easy creation flow
• Aggregate all Channel, MMP, and BI data into a single dashboard
• Multi-channel data to be analyzed towards any KPI
• Take bulk actions on bids, budgets, and campaign’s status based on actionable insights
• Optimize and scale across channels with our recommendations and insights
Looking to shine on the hottest social network around? Contact us to learn how.
The cutting-edge agenda of the App Promotion Summit covers new ways to drive app growth through influencer marketing, App Store Optimization (ASO), user acquisition, social media, analytics, engagement and retention.
If you ever attended any of the previous event’s you know how insightful those days are, and now with a virtual event, we even have many more sessions to attend full of new ideas, tactics, and actionable strategies that will help to grow and scale your app.
The App Promotion Summit London will once again (and let’s hope for the last time) be an online event, gathering mainly European digital marketers for a full 4 days of interactive panels and workshops.
On Wednesday 24th March the User Acquisition Zone will focus on paid user acquisition with sessions on new channels like TikTok, Facebook Ads and hot topics like SKAdNetwork implementation.
Join us on March 24th for the User Acquisition in 2021 [Interactive Panel] moderated by Zoomd CMO, Omri Argaman.
Confirmed panelists:
Dan Whitehead, Head of Performance Marketing, Cuvva
Claire Rozain, User Acquisition Manager, Product Madness
Ryan Thorpe, Chief of Growth, Reflectly
The interactive panel will include fantastic insights from industry leaders who will share their experiences and thoughts on a range of app growth topics.
In case you’ve missed this year’s panel, we welcome you to view the video recap here.
Zoomd releases 2020 State of User Acquisition report, revealing surprises going into the new year
Blog
December 20, 2020
The company’s report, produced in collaboration with Business of Apps and App Promotion Summit, unearthed surprises in newly explored media channels and user acquisition strategy.
VANCOUVER, British Columbia, December 18, 2020 – Zoomd Technologies Ltd. (TSXV: ZOMD, OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing tech (MarTech) user-acquisition and engagement platform announces the release of its State of User Acquisition (UA) 2020 report, in partnership with Business of Apps and App Promotion Summit. The report opened a window into some surprising insights from user acquisition professionals regarding media strategy and looking forward, the effect of COVID-19 on the acquiring new users.
As the pandemic quickly took hold around the world, brand marketers were quickly forced to shift gears and adapt to a changing user landscape, which meant going more digital. With a rise in mobile device use and remote work, marketers whose operations were already fully or partly digital stood to gain and learn a lot. To understand the effects of the COVID-19 pandemic and how marketers managed the drastic changes, Zoomd commissioned a survey in November 2020 to ask about a number of topics regarding user acquisition strategy, media channels, formats, and budgets. In total, 400 user acquisition professionals working for brands, agencies and industry leaders were surveyed.
The data in the report focused specifically on professionals from the brand-side, showing that, unsurprisingly, 55% of companies saw more conversions after the COVID-19 pandemic commenced. Other data from the survey showed some surprising results, namely:
TikTok: TikTok earned fourth place in campaign budget allotment, behind only Google, Facebook, and Apple. Moving forward, 70% of advertisers claimed they will boost budgets for TikTok campaigns in 2021, putting TikTok as the top platform for a budget boost for 2021.
Apple Search Ads: Apple Search Ads accounted for the third largest user acquisition channel in the survey—greater than Ad Networks, DSP’s, Twitter, Reddit, and Pinterest, potentially demonstrating a willingness of many marketers during the COVID-19 pandemic to take a risk and explore less familiar channels.
Twitter down: Twitter was only utilized by 30% of advertisers, potentially serving as an indicator to its shrinking in relevance compared to previous years.
“This year (2020) has shaken up the landscape all around us, yet the mobile apps industry shined immensely, demonstrating relevancy and meeting real needs as people are still experiencing lockdowns,” said Omri Argaman, CMO at Zoomd. “While we anticipated conversions would rise with more screen time, we did not foresee the success that marketers would experience with Apple Search Ads and we are very happy to see the strong collective reaction to a rise in ad fraud. We would like to thank our partners at the App Promotions Summit for the teamwork, and wish us all a better and healthier 2021.”
The full 2020 State Of User Acquisition report can be downloaded from here.
About Zoomd:
Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.
Many of us in the user acquisition realm started 2020 excited about all the new layouts, new placements, ad formats, and channels we will get to test this year … only to see everything changed by a global pandemic that caught us all by surprise.
2020 was undoubtedly the year of exception for brands worldwide. That means there’s a lot to learn from it.
Here at Zoomd, it was important for us to understand our market and ecosystem, especially in a year so odd and different in so many aspects, so we decided to do this survey and share it with the rest of our community- to provide better clarity for all.
We’ve partnered with Business of Apps and App Promotion Summit to get your perspective and to share the key insights we gained from this big State of User Acquisition survey 2020.
Special thanks to everyone that helped make this report happen. We couldn’t have done it without you. See you next year
