One platform, two products. On one end of the platform, advertisers acquiring global mobile users. On the other end, publishers maximize their existing website traffic with a whole new search experience.
Event-based data from both products are collected and analyzed in the platform. Our platform includes various modulus and complex data flow processes, including patented owned Natural Language Processing (NLP), artificial intelligence, and machine learning algorithms aimed to achieve KPIs by running automated rule-based engines.
The Zoomd algorithm personalizes and matches data, comparing it to desired KPIs. So you don't need to pay for unconverted traffic, only for results.
The algorithm then displays ads and search results that are more accurate than ever.
Publishers are now able to better monetize current assets without the need to add more advertising units. All while using the smart data created by search queries. For advertisers, access to more than 600 media sources and smart intent data, generated by the huge amount of daily data points finding the right users becomes more precise and much easier to control, all in the same dashboard, thus exceeding conversion KPIs, achieving actual growth for their mobile app.