The mobile industry is still booming. Downloads are on the rise and CPMs are down, but if you want to keep those users for the long term, you need a plan. Every brand in the world knows they need a mobile strategy, as consumers increasingly turn to mobile to help them with every aspect of their daily lives.
With virtually all the time consumers spend on their phones spent in-app, app marketing is a vital piece of the picture. Especially when you consider there are around 3 million apps available on Google Play, and another 2 million in the Apple App Store, competing for people’s attention.
Deciding how to market an app can be a daunting process. There are so many apps with different marketing strategies, all experiencing varying levels of success. Competition is fierce, as you probably already know, and over 68% of mobile app companies have a long-term, fully documented app marketing strategy.
Now, more than ever, it’s important to keep your skills and making new connections, with industry marketers and advertising professional such as yourself.
At the Mobile & App Marketing Webinar, on October 8, 2020 | 9:00am – 11:00am (UK time) we’re going to address the era of privacy after the changes of Apple to campaign tracking and attribution. What are marketers to do and how should we all prepare for these new limitations in order to succeed.