meczyki.pl will embed Zoomd’s search technology to gain valuable data and insight on visitors’ site behavior, with the intent to use that information for higher monetization of targeted publishing income.

Vancouver, British Columbia, February 23, 2021 – Zoomd Technologies Ltd. (TSXV: ZOMD, OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce that it has signed an agreement with meczyki.pl, the owner and operator of Poland’s most popular sports website, for embedding Zoomd’s on-site search engine into their website.

The relationship with Zoomd is expected to increase page views, decrease bounce rate, and extend the average session length for the 44+ million monthly meczyki.pl website visitors. Zoomd will be able to utilize the information stream from the on-site search patterns in targeted online advertising campaigns, with the expectation that such information will yield to better monetization of ad campaigns.

“Further to our entry into the Philippines from last week with our agreement with GMA Networks, we are now happy to add Poland into our growing list of countries where our clients and publishers operate” said Amit Bohensky, Chairman and Co-Founder of Zoomd, adding “our team works tirelessly on opening new markets and expanding the reach of our technology and online campaign management services.”

The Company’s advanced Artificial Intelligence (AI) and Natural Language Processing (NLP) technology aims to provide new advantages to publishers by optimizing site traffic via on-site search, and guiding advertisers in managing their user acquisition (UA) across hundreds of media channels.

About Zoomd

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

Disclaimer IN REGARD TO Forward-looking statements

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect meczyki.pl’s expected page views, Zoomd’s benefiting from the relationship and Zoomd’s ability to further grow and expand its regional partnerships and obtain new clients as a result. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

For further information please contact:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

Investor Relations
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com

For centuries, people have found hundreds of ways to communicate and collaborate for both professional and personal aims. Since the time when the Internet came into play, these channels of human communication have witnessed prominent progress. It has become especially significant and impressive in the last decade, with broader availability of the Internet and the development of new technologies.

Ten or twenty years ago having a website was seen as a kind of luxury, while today it is a widely used and important factor of personal, professional, and business growth. More specifically, since the rise of corporate websites, the core business of companies was to create websites with compelling, relevant, and searchable information — from product descriptions, location pages to blog posts. However, many of these companies have put too much emphasis on external search engine results and rankings, while overlooking the importance of internal search function capabilities within their websites — claiming that this functionality receives a low priority due to a false assumption of “a low percentage of our users are proactively searching for content within the website itself”, which we know is quite the opposite.

Up until recently, users were often faced with an overabundance of hazy or off-point search results, too few results, or, in some cases, no results at all. The search engines were implemented without consideration of user-profiles — thus the search suffered, and the site visitors made notice. When users encounter a bad search experience, they remember it.

Are publishers investing resources in the correct revenue channels?

In recent years publishers have started to understand that if they spend most of their resources on optimizing their SEO efforts but neglect optimizing the specific search capabilities and inquires within their website, they are basically not completing the goal of getting their readers to the final destination, which means failing to lead each user to the right content at the right time. In other words, when a prospective reader is searching within a website, their intent is different than when they conduct an external Google search because they are devoting time on your site. They offer you clues into what specific content, product or service they are interested in.

Today’s internal website search solutions provide both navigational and informational benefits. In addition, most modern websites and apps are jammed with information in multiple formats organized in a variety of ways across different microsites and subdomains.

By analyzing how and what visitors are searching for via your internal search tool, you can define what new content you can offer, update your keyword strategies for an organic search or even adjust your site structure to present the most searched for topics first. Furthermore, if your existing users are looking for specific information that you don’t have available yet, you can create new site pages accordingly. Utilizing search analytics will also help identify and determine website navigational or site structure issues. By solving these issues, users can get to the content they need most, including key transactional pages like forms and contact pages.

After talking with and meeting hundreds of online publishers (website owners, digital editors, design directors, etc.) from many different verticals, I was astonished to find that while many of them understand the importance of having an internal optimized search solution that improves their overall user experience, they don’t necessarily agree on spending resources for development and for conducting day-to-day maintenance. As a result of an ecosystem that keeps growing and that is getting more competitive every day, most publishers are very strict about measuring each expense carefully, thus neglecting maintenance and development on their own internal search widget/tool/solution. Their lack of attention and investment concerning this important issue can also result in a loss of extra revenue. Most publishers I talked to had the basic assumption that investing in an internal onsite search is an expensive business, which in most cases it is, but they were happy to hear about an existing alternative that is free — YES, we offer it for free.

Thus, we now see a crucial need in the ecosystem for the vast majority of content-based websites to find a cost-effective solution for this problem. We at Zoomd have recognized this new opportunity. We have created a top of the line, patented on-site search solution that will solve this exact need and much more. In recent years, we also started to offer monetization solutions for those publishers interested in improving their overall eCMP (average of an additional 3%-4% revenue within the first month), inviting publishers to add us to the existing waterfall.
Our search formula saves publishers’ resources and also provides the most optimal user experience. Who wouldn’t want to use it?

From years of experience and bulk data analysis from our publishers and longtime partners, we came to understand that up to 40% of online website visitors use a site search box when it’s offered.

It’s not enough to just create a nice internal search solution “on the fly” (i.e. one that is developed in-house or by a 3rd party) simply because you don’t have or want to spend the resources necessary to improve the search algorithms.

So……how easy is it for visitors to find information on your website?

As a site grows more substantial with more resources, content, and blog posts, it becomes harder for visitors to find the content most relevant for them.
How can customers find the specific topic or resource article they are looking for without scrolling through an entire library of content?

The answer is simple.
Customers can effortlessly find content on your site using a customizable internal search tool that Zoomd has invented — completely free of charge.

About Adam:
Adam is the Senior Business Development Manager who defines, develops and executes Zoomd’s business strategy, leading the onboarding of new partnerships that mainly consist of tier-one websites from top markets. Adam has an international background and prior to Zoomd, has worked in sales and business development at ad tech and MarTech companies for over six years.
He is highly knowledgeable of publishers’ pains and needs in a market that changes on the fly. When he finds some time off, he enjoys sports activities and cooking.