The challenges in a successful user acquisition ralem
The challenges in a successful user acquisition ralem
Podcasts
March 15, 2020
The sheer number of apps on the market is incredible.
Brands can’t just put their apps in the stores and expect the users to come running. No matter how good your content is, it takes smart marketing and promotion to break through the clutter.
The pursuit of free growth is much talked about & lauded. However, it’s worth keeping in mind that every form of growth comes with some cost attached.
In this podcast we’re talking about:
Challenges: Brand safety, fraud, suppliers, retention, and reach
Key Performance Indicators (KPIs): Cost per install (CPI), return on advertising spend (ROAS), return on investment (ROI), first-time deposit (FTD), rankings, and training
Ad Fraud Mitigation Techniques: Third-party fraud detection system, measurement platform, and anti-fraud solution; reports; KPI rules; and incremental channel checks
Visit the Business of Appswebsite to hear the full podcast
Killer Account Management “Stories From The Trenches” | My years as a digital marketing account manager
Podcasts
February 20, 2020
Organization is the foundation. Some of us, like me, do not have a great memory.
Organization is the key to begin any campaign off on the right foot. Often, we as account managers can get into a robotic function and can then by nature begin to skip some basic steps, such as starting a campaign without testing. Without confirming the post-install events are working. Without confirming to the client, you are going live. Without checking you have all necessary banners and videos.
A simple checklist can help avoid many of the pitfalls that befall campaigns and doom them before they begin, or even just make you appear unprofessional.
Communication is the key to a successful campaign and a happy client. As a wise man once told me, a phone call is better than an email and a face-to-face is better than a phone call. In today’s global economy we often do not have the opportunity to meet with our clients face-to-face, but if you have the chance, seize it. Pursuant to this, we can all make time for a phone call. It is shocking to me how many campaigns run without a proper phone call ever taking place. And the first conversation is a fact-finding mission to discover one thing…
What will it take to make your client happy?
This is beyond hitting the campaign KPI’s, perhaps the client is sensitive to a particular type of traffic. Perhaps they are goal-oriented in beating last years’ numbers. It can be any number of things that are unforeseen. Keep the communication flowing, constant communication will let you see ahead.
Problems, issues, mistakes do happen from time-to-time. If you have open and good communication, these can be dealt with head-on and you can arrive at a solution much faster. In certain cases, it can even be turned into a win if you identify, flag and communicate a problem, more importantly, a solution FAST.
Speed is part of the game. A good AM needs to answer quickly. You don’t always need to know the answer, but a quick reply of “I’m checking, will get back to you ASAP” will always put the client at ease and make them feel they are being taken care of…which they are!
This can also create a situation where the client sees a problem before you, but according to your relationship they will either call/email you to discuss the issue, or you might receive a quick short email to terminate the activity.
If you work with someone for an extended period, the work can sometimes become bland and this threatens you with having a bland relationship with a client. Clients don’t need to be your friends, but the daily grind of life can be tough for anyone. A little sunshine, a little humor, a little music (i.e. send YouTube songs) can break up the monotony of the daily grind.
Another question you should always ask yourself…
“How can you make your client look good in front of his/her boss?”
Sometimes opportunities arise just by being a good listener and sometimes they come from you. Shoot your shot. You can’t score if you don’t shoot. The mobile landscape is full of such interesting media channels and technologies. Learn about them, study them, know them. They will make you look good and professional even if you do not manage them. Passion will take an AM a long way, the clients can see it and feel it and it is contagious.
You might miss 9 out of 10 times but scoring once is better than not scoring at all and is certainly better than not even trying. You can always learn by missing and failing
An account manager can be a taskmaster or a Trusted Advisor. We are not yes/no people. Sometimes a client will respect you more for saying no and explaining why you think they are making an error.
Priorities can change weekly, daily, and hourly. This constantly needs to be evaluated. What is the most important thing for me to begin doing right now?
Be Pro-active
• Ask for regular feedback (without being annoying)
• Look at the schedule
• eCommerce: Black Friday? Cyber Monday? Etc.
• Sports Betting: Champions League? Super Bowl? Etc.
• Who are the competitors? Look at what they are doing and mention them by name. Sharing a competitive report once in while will allow you both to understand the volume and strategy others are doing and act wisely based on that.
• Selling to an existing account is much more profitable and predictable than trying to win new business. According to Bain & Company, it is six to seven times more costly to acquire a new customer than to retain an existing one.
Ultimately being able to take ownership of problems, and the actions required to put them right will build respect and trust which will deliver great campaigns for both teams.
All of these things combined, plus a bit of humor, and a whole lot of honesty, will allow you to sustain a successful partnership relation with any client
Zoomd Signs Latin American Agreements Expected to Generate Additional $5M USD in Annual Sales
Podcasts
February 18, 2020
VANCOUVER, British Columbia, Feb. 18, 2020 /PRNewswire/ — Zoomd Technologies Ltd. (TSXV: ZOMD) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the online advertising management platform, is pleased to announce today its expansion into Latin America (“LATAM“). Zoomd is in the process of onboarding Brazilian Banco Orginal, Magazine Luiza and other companies based out of LATAM, and management is expecting that these new LATAM agreements will generate approximately $5usd million in annual revenue during the term of the engagement.
“Latin America is becoming an important market for us,” said Zoomd CEO and co-founder Ofer Eitan, adding, “It is our next expansion target following a successful entry into Southeast Asian markets last year and part of our overall global growth strategy. We expect to be signing additional Latin American clients over the next 12 months, increasing our revenue from the region.”
About Zoomd:
Zoomd (TSXV: ZOMD), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.
Zoomd’s unified platform delivers significant advantages for digital publishers and advertisers, including unified User Acquisition (UA) management, significant cost savings and advanced site search solution based Natural Language Processing (NLP) coupled with artificial intelligence (AI).
Zoomd provides services to companies in the realms of e-commerce, financial tech, food, goods delivery, and other helping businesses maximize user acquisition actions and overall ad campaign effectiveness. Companies of note include Alibaba, Shein, Oyo, Poker Stars, Grammarly, IAC and more…
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “will”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions “may” or “will” occur. These statements are only predictions, including, but are not limited to, statements with respect to the successful relationship with the LATAM companies noted, the successful onboarding of the LATAM companies noted and the expected revenue from such agreements. Forward-looking statements are based upon opinions, estimates and assumptions by management, based on then-available information that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors beyond control of the Company, any one or more of which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties; the ability of Zoomd to successfully onboard the LATAM clients; the ability of Zoomd to expand into LATAM; and the ability of Zoomd to generate the expected revenue from the agreements entered with the LATAM companies. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and no assurance can be given that the expectations reflected in any forward-looking statements will prove to be correct. Zoomd disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.
