After a month of releasing our new self-serve performance version to our agile platform, we are very excited to announce that we’ve added new major social media sources to the mix. Enabling app owners of all kinds and sizes to run installs campaigns, paying for results only.

When promoting an app in its early stages, high volume and good quality of users are crucial to validate the app and build a strong community of users around the app. With Zoomd robust platform, connected to more than 600 channels including TikTok, Snapchat, Google UAC and premium ad networks, indie developers, medium businesses and agencies can tap into 90% of global mobile media, all in on a central dashboard on a clear CPI performance model.

When you advertise on these channels through Zoomd:
• If you get an app installation, you pay.
• If an audience member shows interest but doesn’t end up installing the app, you don’t pay.

And the best part?
We’re leveling the playing field and offering this service to all companies, in a clear performance model with no high budget required. advertisers can pay according to any budget they have with no guarantees needed.

Gain Guaranteed Installs From Premium Social Media Channels, or You Don’t Pay

Increasing your brand awareness by paying for impressions is important for some stages of your app growth, no doubt. But Zoomd is all about performance. When you’re ready for actual installations by your ideal customers, we’ve got your back. If you don’t get installs, we’ll pay Google, TikTok and Snap ourselves for your campaign. We’ve decided to take this risk, as we believe in the power of our advanced technology. Plus, we know how to buy cost-effectively on these expensive premium channels. But that’s not all. You also get a more efficient way to manage your advertising.

Less Stress and Bureaucracy, Better Data and Conversions

Currently, whether you advertise your app or your clients’ apps, you probably spend a lot of time researching the most cost-effective ad platforms and studying their capabilities, only to spend even more time managing and optimizing campaigns. At the end, you’re left not only with multiple invoices to process but overwhelmed with the number of dashboards, reports and data that are all important for you to improve and optimize your campaigns. And you’re left with questions, too, like how do you compare data of 100,000 users from one platform with 5 installations from another platform, made with different bids and targeting?
We know it’s frustrating. As performance marketers, we’ve been there too. That’s why we’ve decided to build a platform that unifies over 600 sources of global mobile users. And we’re constantly adding new and better sources. Today, we’re excited to open the doors for you to advertise on big social networks, such as Snapchat, TikTok and Google UAC – and get guaranteed results, as we shared above. These days, we log in to one central dashboard for all our campaigns and enjoy the benefits of unified data – generating better results in less time (with less bureaucracy, because there’s only one invoice).
Our clients – big brands such as AliExpress, SheIn, eToro, and NordVPN – do the same.
And now… it’s time for you.

Get Budget-Friendly Access to the Advanced Advertising Technology Big Brands Use to Scale Their Companies

To make a bigger impact, we wanted to level the playing field for the small businesses that drive our economy. Therefore, we recently launched a self-serve platform. This platform lets you bypass expensive agencies that require astronomical monthly retainers. Now, if you have $200 to invest in a campaign, you can access the same AI-based ad platform the big brands use. The platform helps you make smarter decisions, target more accurately and increase conversions. That’s because it studies 500 million daily advertising events, and provides automatic predictive recommendations. At first, we offered app-based SMEs a handful of media channels for their mobile marketing campaigns. But now the entire platform is accessible to you with a few clicks of a button. That’s access to 200 million devices in more than 70 countries in one, easy to use dashboard.
And there’s more good news.

Benefit from Better Fraud Detection: Only Pay for Authentic Installations

We know you are already juggling so much with your daily tasks therefore we want to make sure you have a little more peace of mind. One of the reasons for our new integration expansion is that advertising on premium social channels like Google, TikTok and Snap significantly reduces your exposure to ad fraud. It’s just a lot harder for scammers to leash out bots that act as real humans on these platforms.

Ready to Zoomd into your growth?

Since 2012, we’ve helped marketers with ambitious growth goals create measurable business results in over 70 countries.
Now it’s your turn to enjoy advanced technologies and leverage the massive amounts of data intelligence our ecosystem has accumulated. You can finally meet conversion KPIs just like the big players in your space.

Click here to sign up, and let’s zoom into your growth.

User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemic is the opportunity to retarget users who are more accessible and available now.

30-second summary

• Users are spending more time on their digital platforms than ever, and ecommerce sales are up 25% as of the end of March
• Companies are undervaluing retargeting practices; 28% of mobile app marketers said they only used 5% of their budget for re-engagement, yet customers are three times more likely to buy if they’ve already seen an initial ad
• Re-engagement campaigns on Google can cost as much as 75% less than user acquisition Google Search Engine Results Page (SERP) ads
• Re-engagement is an excellent opportunity for ecommerce businesses to address potential returning customers to continue driving more conversions or retargeting customers who are close to buying the first time
• Re-engagement is tricky and must calibrate accordingly to adjust to the user’s habits and times when he/she is accessible, and be carefully adjusted to prevent presenting the same ads to customers who have already bought the product being advertised

“The times, they are a-changin’,” Bob Dylan said decades ago. It’s an expression that couldn’t ring truer for digital marketers during the COVID-19 pandemic.

The global situation could still be weeks or months away from reaching its peak in some countries, relegating many to stay home and interact more digitally with the world than they had in the past. This poses a new opportunity for ecommerce business proprietors to take advantage of.

User acquisition during the COVID-19 era

Users are about to spend more time on their mobile phones in general, a lot more screen time more online shopping, playing, texting or video calling, and social media browsing, and the data as of the end of March reflect it, with ecommerce sales up 25 percent.

Now, ecommerce businesses could find added incentive to improve their digital gameplan, and take advantage of the online boom.

As it stands, user acquisition is the dominant marketing strategy for ecommerce and rightly so. Without new users, of course, a business can’t grow or sustain itself. But re-engagement and retention are often greatly undervalued.

For example, 28 percent of mobile app marketers told Liftoff in 2019 that they designated five percent of their budgets to re-engagement, while a mere five percent designated 95 percent to re-engagement.

With users at home consuming more digital than ever, retargeting ads can become quite lucrative. Already, retargeted users are about three times more likely to click on an ad than users who’ve never interacted with the brand before.

What is re-engagement exactly?

Re-engagement, or retargeting, is the act of advertising to customers who didn’t finish the conversion process or didn’t buy, and to refamiliarize customers with your brand in order to retain them. But at the very least, these users are familiar with the brand and have taken an initial interest.

A retargeting ad, whether on a social platform, search engine, or elsewhere is delivered to the customer for the specific item that he or she was interested in or maybe just the brand page in general; it depends on what kind of interaction the user had the first time and when.

To reach these kinds of users, the cost is less than acquiring a new user, because it already cost a marketer to acquire the user in the first place, but marketers expect a higher ROI for retargeting because of the likelihood of the user buying increases.

For comparison’s sake, SERP [Search Engine Results Page] Watch estimates that Google SERP PPC (pay per click) ads for ecommerce cost $1.88 on non-mobile devices.

Mobile Google PPC ads cost on average $2.81 for retail, $1.88 for electronics, and $2.68 for home and garden. Other industries might find it cheaper or more expensive depending on the competition.

To retarget users already familiar with a brand, the price drops off significantly. Ecommerce Nation estimates that for a $2-3 Google PPC SERP ad, the retargeting ad can cost as low ast $0.25-0.60 per click.

So, how should companies budget for re-engagement action?

Many ecommerce businesses might spend 5 to 10 percent of their digital advertising budget on retargeting ads, while others might go higher or lower.

It depends entirely on the product and company’s buyer-seller relationship to the consumer, whether it’s frequent interaction or sporadic. At most, the retargeting percentage is likely to land anywhere from 5 to 25 percent of the total budget, except for rare cases where a marketer’s achieved more brand familiarization and mostly needs to retarget the same audience.

For example, a supermarket selling groceries online for delivery might find itself raising the percentage of its budget for retargeting closer to the 25 percent, given the constant needs of the customer.

At the same time, a business selling consumer electronics is far more likely to limit retargeting to small incremental percentiles, maybe even to a few percentage points. But that, too, could very well change depending on how many users are showing interest, statistically-speaking.

More importantly, ecommerce marketers need to be careful about their re-engagement strategy. Sending remarketed ads to the same consumer who has already purchased or sending ads to users too frequently can disenfranchise users with a brand.

A great example that many can relate to is when a user receives ads for hotels in cities in which he or she has already booked one. Poor attention to detail and data reaps irritated customers rather than new ones.

The key with retargeting, especially with a limited budget to begin with, is to carefully calculate place and time an ad is shown to the user.

If a proprietor is selling a TV, for example, retargeting can’t be done in a matter of hours, and it can’t be done in a matter of months either, because, by then, the customer is lost.

To return to the same example of the accommodations industry, or even the airline industry, retargeting a customer within a matter of days or weeks won’t be effective either. The COVID-19 pandemic will not last forever, but the lessons that can be learned may be timeless.

Ecommerce businesses must always adapt to the situation, as user devices, habits, and economic circumstances change, but now is the time to embrace what retargeting or re-engagement can do for staying relevant during the tougher times.

____________________________________

First published on Click Z on May 15th, 2020:

The times, they are e-changin’: How re-engagement has become more valuable during COVID-19

Tune in to this exclusive podcast in association with Mobile Marketing Magazine in which David Murphy talks to Zoomd Co-founder and CMO, Omri Argaman.

In the interview, Omri looks at the tools and channels available to user acquisition managers to find new users for their apps.

He talks about the importance of transparency, brand safety, and the need to constantly try new channels, and optimize campaigns against those which perform best.

He looks at the impact of COVID-19 on the app business and explores the lessons that can be learned from those parts of the world coming out of lockdown, by those still in it.

Finally, Omri shares his thoughts on what the app business will look like post-COVID.

You can catch the podcast here.

Zoomd Integrates Google UAC Into Its Platform, Following the Generation of US$27 Million in Revenue in 2019

The company announces the integration of Google Universal App Campaigns, following weeks of onboarding customers including, Disney, German IDG, and South Africa’s Inquirer.

VANCOUVER, British Columbia, April 28, 2020 /PRNewswire/ — Zoomd Technologies Ltd. (TSXV: ZOMD), and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech user-acquisition and engagement platform, is pleased to announce today the successful integration of Google Universal App Campaigns (UAC) with its API. In addition to the integration of Google’s UAC service, Zoomd is pleased to announce that it has on-boarded several advertisers and publishers in Q1 of 2020 and has released its financial and operating results for the year ended December 31, 2019 (the “Financial Statements“), noting revenues of US$27 (CA$36) million in 2019.

Regarding its financial results, Zoomd is pleased to note that the estimated results the Company published for Q4 of 2019 on February 14, 2020, were consistent with the Financial Statements. The Company’s profile on SEDAR (www.sedar.com) contains the Financial Statements and the Company’s MD&A relating to the Financial Statements, where investors and perspective investors can find additional and more detailed information about the Company’s financial results.

While the long-term ramifications of the COVID-19 pandemic remain uncertain, Zoomd has developed a plan to leverage digital advertising, UA campaigns into its user-acquisition service. As a result, Zoomd has recently on-boarded a number of advertisers including, Disney, Com2Us games, RollicGames, as well as publishers including, Germany’s IDG , Philippines’ Manilla Times, Vietnam’s Thethao, and South Africa’s Inquirer magazine. Following the on-boarding of these new clients, Zoomd finalized the integration of Google UAC into its user-acquisition platform service, expanding the reach available to marketers on the platform.

Google was recently cited by Appsflyer in its Performance Index rankings, as the number one platform for the quantity and quality of apps installed on it, largely due to its UAC platform. Launched in 2015, Google UAC allows advertisers to reach all of Google’s ad networks, including the search results page, Play Store, and YouTube.

Zoomd’s technology features a unified platform that delivers several advantages for digital publishers and advertisers. The platform manages all User Acquisition (UA) actions under a single user-friendly dashboard, offering campaign managers one screen and one invoice for all their UA activity. Zoomd also provides a site-search solution for publishers based on advanced Natural Language Processing coupled with artificial intelligence. These services have powered more than 2,500 daily campaigns running on the platform, campaigns for publishers and advertisers, reaching 200 million devices daily. In addition to the latest additions to Zoomd’s API, the company’s dashboard offers marketers more than 600 other media channels to reach users through.

“This is a critical milestone for the company, and we at Zoomd are proud to be integrating data giant Google’s UAC tool into our unified dashboard,” says Zoomd Chairman and Co-Founder Amit Bohensky. “Moreover, while the Google UAC integration is vital to our objective of continually improving Zoomd’s platform, management views the onboarding of advertisers like Disney as an avenue to further grow our relationships with other digital giants in the future and expand the breadth and depth of our client base.”

About Zoomd

Zoomd (TSXV: ZOMD), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary Statement Regarding Forward-Looking Information

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect to Zoomd’s future financial situation, its expected ability to attract new clients, its ability to grow its market share and its ability to mitigate against the impacts of COVID-19. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties; the effects and impacts of the COVID-19 pandemic, the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

Company Media Contact:
Amit Bohensky
Chairman
Zoomd
ir@zoomd.com