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Zoomd Announces the Acquisition of Artificial Intelligence Marketing Platform “Albert”

Press Release
  • Zoomd acquires substantially all of Albert’s assets in a cash & stock transaction

  • The acquisition adds several Fortune 500 companies to Zoomd’s client base

  • Albert’s strong focus on Google and Facebook auto-scaling is a powerful addition to the Zoomd ecosystem

  • Albert’s self-service SaaS model aligns well with Zoomd’s future initiatives

 

VANCOUVER, British Columbia, March 28, 2022 – Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing tech (MarTech) user-acquisition and engagement platform, today announced its acquisition (the “Transaction”) of Albert Technologies Ltd. (“Albert”) on March 27, 2022. Albert is a U.S.-based artificial intelligence marketing platform for advertisers, driving fully autonomous digital campaigns for some of the world’s leading brands. The consideration for the Transaction payable by Zoomd is a combination of cash and shares paid on March 27, 2022, being the closing date, and a future share-based earn-out payment, based on meeting certain criteria.

 

Albert processes and analyzes audience and tactical data at scale, thereby autonomously allocating budgets and optimizing creative and evolving campaigns across paid search and social media. Albert’s value proposition to its clients is to ease the complexities of scaling, primarily using the Google and Facebook platforms, by executing campaigns at a pace and scale that were generally not previously possible. By autonomously combing through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices, and formats, Albert eliminates the manual and time-consuming tasks that generally limit the effectiveness and results of modern digital advertising and marketing.

 

“While we are also releasing some of our products onto a Self-Service and SaaS business model, Albert enhances our efforts immediately, with additional solid offerings that cover branding and awareness needs. Furthermore, we view Albert as complementary for mobile apps, particularly with regards to our future plans relating to Web3.” said Ofer Eitan, Zoomd CEO, adding “we view M&A activity, which includes industry professionals, supplementary technology and solid customer base, as a part of Zoomd’s growth objective. This acquisition shows our ambition to provide our partners a SaaS platform for scaling with minor efforts. Albert’s team is a group of extremely talented veterans that fit Zoomd’s culture. They have a number of Fortune 500 customers that will now be able to use our products and services. We are happy and excited to have the team come on board.”

 

Or Shani, Founder and CEO of Albert commented: “We are excited to join Zoomd, a fast growing company in the marketing technology space. We believe that our business, based on our unique, patented and proven technology, will further accelerate given the great scale and financial strength of Zoomd.”

 

For the purposes of the Transaction, the share component of the consideration will be valued at the higher of (i) the closing price of the shares on the date prior to their issuance and (ii) US$1.00 per share. Zoomd did not assume any of Albert’s debt and no finder’s fees were paid or are payable in connection with the Transaction. All shares to be issued pursuant to the Transaction are subject to the prior approval of the TSX-V.

 

About Zoomd:

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

 

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

 

DISCLAIMER IN REGARD TO FORWARD-LOOKING STATEMENTS

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect the successful closing of the Transaction and the future success of Albert, Zoomd’s future ability to successfully continue its growth, its ability to continue to deliver products and services largely unimpacted by the privacy updates undertaken (or will be undertaken in the future) by Google and Apple as well as its ability to continue expanding into new geographies and industries. Forward-looking statements are based on our current assumptions, estimates, expectations and projections that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors that may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic and the current war in Ukraine), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

 

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

 

FOR FURTHER INFORMATION PLEASE CONTACT:

 Company Media Contacts:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

+972 722200555

 

Investor relations:

Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com

 

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Zoomd Technologies Named Best Marketing App Growth Solutions Platform 2021

Press Release

The award recognizes technology pioneers capable of providing solutions to meet a vast array of demands and demonstrating an outstanding level of excellence.

 

VANCOUVER, British ColumbiaJune 29, 2021 – Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce that it was named the winner of Corporate Vision’s Best Marketing App Growth Solutions Platform Award for 2021. The award recognizes Zoomd for its innovation, ability to provide technological solutions to meet a vast array of demands and demonstrating an outstanding level of excellence.

 

“We are excited about being recognized for our technology, innovation and versatility”, said CEO Ofer Eitan, adding “for over four years our platform has helped our global clients manage their user acquisition budgets efficiently, reaching their goals easier, and now our self-serve products will enable a greater number of companies of all sizes to benefit from our platform and reach incremental growth.”

 

This is the sixth year that Corporate Vision is hosting the Technology Innovator Awards. Each nominee in the Technology Innovator Awards were assessed based on their merits by Corporate Visions’s in-house panel of judges. The Corporate Vision team gathers information independently from a variety of publicly accessible sources which are assessed alongside any material supplied by a nominating party or the nominee themselves. The final judgment is cast based on various criteria such as business performance, longevity, business growth (either sustained or rapid) and any significant innovations or feedback.

For the full article on Corporate Vision Magazine: https://www.corporatevision-news.com/issues/technology-innovator-awards-2021/16/

 

About Corporate Vision

Corporate Vision is a monthly newsletter with the mission to deliver insightful features from across the global corporate world. Launched with an eye towards bettering business practices across the board, Corporate Vision focuses on spotlighting advances in the HR, marketing, coaching, and recruitment spheres. To put it simply, Corporate Vision wants to shine a light on the gatekeepers of better business. Those that help build, through no small amount of creativity and expertise, to develop an altogether more productive, more efficient world of work. Further details about the awards can be viewed on the Corporate Vision website: https://www.corporatevision-news.com/winners/zoomd/

 

About ZOOMD

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

 

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

 

Disclaimer IN REGARD TO Forward-looking statements

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect to the future success of Zoomd’s self-serve tools and the future overall success of the Company. Forward-looking statements are based on our current assumptions, estimates, expectations and projections that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

 

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

 

For further information please contact:

Company Media Contacts:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

 

Investor relations:

Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com

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Zoomd launches its Intelligent Self-Serve SaaS Campaign Management Platform

Press Release

Zoomd’s self-serve SaaS model enables advertisers to save time by managing their numerous user acquisition campaigns on premium media channels in a clear and transparent manner, under a single united dashboard.

VANCOUVER, British Columbia, January 6, 2020 – Zoomd Technologies Ltd. (TSXV: ZOMD, OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its platform, with Tangelo Games, La-Mark, and MuvMobile (a WPP company) being the first three companies on-boarded onto it. The platform, which Zoomd views as a resource- and time-saver for its users in the ad buying and optimization process, units all of a user’s advertising campaigns under a single central dashboard and equips advertisers with Zoomd’s full user acquisition capabilities across numerous premium digital channels – including the popular platform TikTok. The platform is driven by artificial intelligence (AI), machine learning, and prediction and automation technologies.

The Company is of the view that the year 2020 has accelerated the digital transformation of the marketing world. A Gartner survey of CMOs in Western Europe and the U.S. found that they spent 80 percent of marketing budgets on digital channels and this is likely to rise over the coming years. Zoomd’s experience is that many advertisers find themselves spending too much time manually managing campaigns across several channels and losing a portion of their budget to ad fraud and inefficient work. Zoomd’s experience suggests that a sizable portion of these issues stem from a lack of transparency and synchronization. Zoomd is taking a leading stance in the movement for more transparency and efficiency with its new SaaS subscription-based model.

Zoomd’s new self-served, license-based, SaaS platform allows advertisers, both large and small, to easily and conveniently access, operate, and monitor all user acquisition campaigns themselves, all on a single dashboard. The core objectives of the new platform allows advertisers to spend their budgets more efficiently and effectively. The platform offers a number of premium media channels to advertise on, including Facebook, TikTok, Instagram, Twitter, Snapchat, Twitter, Apple Search, and Google – with each channel already incorporating built-in mechanisms to prevent ad fraud. Campaigns across all the channels can be managed succinctly on the unified dashboard, eliminating the need for advertisers to manage the campaign processes separately for each media channel, potentially saving both time and financial resources. Moreover, the platform provides transparency to advertisers on the entire ad buying and placement process for all the media channels and optimizes it by offering suggestions and automated rules on how to reallocate budgets based on campaign performances.

“We are thrilled to add a new license-based model in a software-based world, which was our vision when we decided to take the company public,” says Amit Bohensky, Zoomd Chairman and Co-Founder. “With larger digital budgets looming amid the pandemic’s continuing, we want to stress the importance of delivering efficiency, something that advertisers of all sizes value when they are running digital campaigns. This is the way of the future, and we are proud to be a part of the movement for transparency and efficiency.”

“Zoomd’s new SaaS platform puts Tangelo Games on the right track to accomplish the goals we had for user acquisition by providing us total transparency and convenience across the premium global media channels,” says Dany Kashti, operating principal at Third Eye Capital and CEO of Tangelo Games Corp. “It’s refreshing to see a platform that saves you time and provides the kind of transparency that the industry sorely needs, and we are excited to be one of the pioneers to utilize the new SaaS model.”

The Zoomd platform, in its current form, is now available to all sizes of advertisers and advertising agencies that wish to have full transparency and save time in their user acquisition strategies and campaigns. Zoomd expects that more companies will be on-boarded in the coming weeks.

 

About Zoomd:

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

 

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

Disclaimer IN REGARD TO Forward-looking statements

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect to Zoomd’s ability to successfully grow the number of users using its new SaaS platform and the overall future success of the product offering. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

 

For further information please contact:
Company Media Contacts:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

Investor relations:
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com

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Get guaranteed installs from TikTok, Google, Snap and more with our new fully Self-Serve platform

Press Release

After a month of releasing our new self-serve performance version to our agile platform, we are very excited to announce that we’ve added new major social media sources to the mix. Enabling app owners of all kinds and sizes to run installs campaigns, paying for results only.

When promoting an app in its early stages, high volume and good quality of users are crucial to validate the app and build a strong community of users around the app. With Zoomd robust platform, connected to more than 600 channels including TikTok, Snapchat, Google UAC and premium ad networks, indie developers, medium businesses and agencies can tap into 90% of global mobile media, all in on a central dashboard on a clear CPI performance model.

When you advertise on these channels through Zoomd:
• If you get an app installation, you pay.
• If an audience member shows interest but doesn’t end up installing the app, you don’t pay.

And the best part?
We’re leveling the playing field and offering this service to all companies, in a clear performance model with no high budget required. advertisers can pay according to any budget they have with no guarantees needed.

Gain Guaranteed Installs From Premium Social Media Channels, or You Don’t Pay

Increasing your brand awareness by paying for impressions is important for some stages of your app growth, no doubt. But Zoomd is all about performance. When you’re ready for actual installations by your ideal customers, we’ve got your back. If you don’t get installs, we’ll pay Google, TikTok and Snap ourselves for your campaign. We’ve decided to take this risk, as we believe in the power of our advanced technology. Plus, we know how to buy cost-effectively on these expensive premium channels. But that’s not all. You also get a more efficient way to manage your advertising.

Less Stress and Bureaucracy, Better Data and Conversions

Currently, whether you advertise your app or your clients’ apps, you probably spend a lot of time researching the most cost-effective ad platforms and studying their capabilities, only to spend even more time managing and optimizing campaigns. At the end, you’re left not only with multiple invoices to process but overwhelmed with the number of dashboards, reports and data that are all important for you to improve and optimize your campaigns. And you’re left with questions, too, like how do you compare data of 100,000 users from one platform with 5 installations from another platform, made with different bids and targeting?
We know it’s frustrating. As performance marketers, we’ve been there too. That’s why we’ve decided to build a platform that unifies over 600 sources of global mobile users. And we’re constantly adding new and better sources. Today, we’re excited to open the doors for you to advertise on big social networks, such as Snapchat, TikTok and Google UAC – and get guaranteed results, as we shared above. These days, we log in to one central dashboard for all our campaigns and enjoy the benefits of unified data – generating better results in less time (with less bureaucracy, because there’s only one invoice).
Our clients – big brands such as AliExpress, SheIn, eToro, and NordVPN – do the same.
And now… it’s time for you.

Get Budget-Friendly Access to the Advanced Advertising Technology Big Brands Use to Scale Their Companies

To make a bigger impact, we wanted to level the playing field for the small businesses that drive our economy. Therefore, we recently launched a self-serve platform. This platform lets you bypass expensive agencies that require astronomical monthly retainers. Now, if you have $200 to invest in a campaign, you can access the same AI-based ad platform the big brands use. The platform helps you make smarter decisions, target more accurately and increase conversions. That’s because it studies 500 million daily advertising events, and provides automatic predictive recommendations. At first, we offered app-based SMEs a handful of media channels for their mobile marketing campaigns. But now the entire platform is accessible to you with a few clicks of a button. That’s access to 200 million devices in more than 70 countries in one, easy to use dashboard.
And there’s more good news.

Benefit from Better Fraud Detection: Only Pay for Authentic Installations

We know you are already juggling so much with your daily tasks therefore we want to make sure you have a little more peace of mind. One of the reasons for our new integration expansion is that advertising on premium social channels like Google, TikTok and Snap significantly reduces your exposure to ad fraud. It’s just a lot harder for scammers to leash out bots that act as real humans on these platforms.

Ready to Zoomd into your growth?

Since 2012, we’ve helped marketers with ambitious growth goals create measurable business results in over 70 countries.
Now it’s your turn to enjoy advanced technologies and leverage the massive amounts of data intelligence our ecosystem has accumulated. You can finally meet conversion KPIs just like the big players in your space.

Click here to sign up, and let’s zoom into your growth.

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