meczyki.pl will embed Zoomd’s search technology to gain valuable data and insight on visitors’ site behavior, with the intent to use that information for higher monetization of targeted publishing income.

Vancouver, British Columbia, February 23, 2021 – Zoomd Technologies Ltd. (TSXV: ZOMD, OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce that it has signed an agreement with meczyki.pl, the owner and operator of Poland’s most popular sports website, for embedding Zoomd’s on-site search engine into their website.

The relationship with Zoomd is expected to increase page views, decrease bounce rate, and extend the average session length for the 44+ million monthly meczyki.pl website visitors. Zoomd will be able to utilize the information stream from the on-site search patterns in targeted online advertising campaigns, with the expectation that such information will yield to better monetization of ad campaigns.

“Further to our entry into the Philippines from last week with our agreement with GMA Networks, we are now happy to add Poland into our growing list of countries where our clients and publishers operate” said Amit Bohensky, Chairman and Co-Founder of Zoomd, adding “our team works tirelessly on opening new markets and expanding the reach of our technology and online campaign management services.”

The Company’s advanced Artificial Intelligence (AI) and Natural Language Processing (NLP) technology aims to provide new advantages to publishers by optimizing site traffic via on-site search, and guiding advertisers in managing their user acquisition (UA) across hundreds of media channels.

About Zoomd

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

Disclaimer IN REGARD TO Forward-looking statements

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect meczyki.pl’s expected page views, Zoomd’s benefiting from the relationship and Zoomd’s ability to further grow and expand its regional partnerships and obtain new clients as a result. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

For further information please contact:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

Investor Relations
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com

The last quarter of the year is traditionally the busiest and most profitable time for e-commerce worldwide. However, this year’s events unfolded a strange and unusual reality, meaning this year’s peak shopping season will look very different from what we know and expect.

Since January of 2020 more people are turning to online shopping, which makes room for many early-bird sales, as a result, lots of items are going out of stock faster than ever.

These last months of the year are the opportunity to achieve the sales and numbers goals you set early in the year. Failure to adequately prepare for this event could be catastrophic and result in big losses of potential earnings and customer confidence. According to a Statista 2020 survey among U.S. consumers, 49 percent of respondents were more interested in doing their holiday shopping online when compared to last year’s data. This accumulates to 50%-60% of US shoppers who are planning to do their holiday shopping online.
This shopping season, we are possibly going to see a sustained period – months even – where every day is like Black Friday. Online businesses should get ready and prepare for Black Friday, Cyber Monday (collectively abbreviated BFCM), and all the shopping holidays beyond.

Start today!
If you haven’t done so now is the time to get started. Black Friday is just a month away, and people are home searching away and saving those favorite products in their Wishlist. If you’re able to create a pre-party and offer those promotions early, it will also work to your advantage. People are home and, in most cases, won’t wait for those last year sales if they can get them now.

Know your audience – with your site search data
Knowledge is power, and knowing what your consumers search for during this year, compared to the same time last year, will give you vast knowledge and understanding in where to direct your resources – which product was a best seller, or what could have been a best seller if you had more supply of it.
Your website search tool can give you so much – as Zoomd Adam glass explains, both on the button line earnings and on your strategic plan.

Share those coupons away
This is one of our golden rules, so we’re keeping it up high, same as last year. This is the time to enrich your offerings with coupon codes, giveaways and special offers, not only to keep the loyalty of existing customers but to attract a new batch of consumers eager to get their new holiday shopping at a discount.
Be competitive as most retailers offer at least 20% off during black Friday, with some offering even 30%-50% off for first time orders, or over a certain number of items selected. Present those discounts clearly on you home page for new and existing customers to see, send it to your existing subscribers. A last tip here will be to add a countdown banner, not only to add urgency to your amazing offer, but it creates excitement and something to look forward to.

Avoid the “holiday” or “covid” offers and keep it simple
According to a May 2020 survey by Adobe, both in the U.S. and in major global economies, people are way less receptive to “Covid-19” type of messaging now. The survey found that a brand’s COVID-19 response was way more important in June when 72% of surveyed shoppers factored it into their purchasing decisions. In the most recent survey, only 44% of consumers do so.
Naturally, people want some escapism from current events – this is true even when it comes to advertising and also when it comes the other relaxation methods such as online shopping 😊

Do not abandon the brick and wall store if you can
Earlier this month in a different analysis for the upcoming M-commerce season, we learned that shipping and last-mile delivery are going to be under very big demand, thus slowing down shipments and making them less cost-effective on both the seller and buyer side.
According to Salesforce, in-store, drive thought and crowdsourcing services will see 90% spike in over the previous holiday season.
People do want to buy online in the safety of their own homes, keeping social distancing, but they just can wait for the shipment or carry the higher than last year’s costs of shipment, preferring to pick up with convenience at their local store.

Technology maintenance
Even before making sure you have enough products or supply, make sure your website or app will support this end of the year high traffic peak. No use in having big promotions, exclusive items and offers if people can’t reach it. To thrive in today’s retail climate retailers must invest in scalable technologies to help them prepare for unpredictable spikes in online business.
This strategy likely includes upgrading to a flexible e-commerce platform that’s ready to scale with fast-changing traffic demands. And retailers new to selling online (or selling at a much higher rate than before) must also consider the security implications of shifting to online sales. Malware blockers, firewalls, and security certificates are critical to protecting customer data. Going back to your search tool, spending time looking at search terms that are driving 0-result errors and fixing these using synonyms is another good quick win.

Plan your media mix and optimize as you go
Mix your ad formats: You’ll absolutely want to utilize different ad placements as you start to deploy your holiday paid and social campaigns to support your KPIs. By playing with different formats across different platforms, you’ll win on cheaper ad real estate and then drive a higher conversion rate.
It’s easy to get into the habit of repeating what works. To grab ahold of the highest returns this holiday season, you’re going to have to crack open those analytics and be smarter with your paid media. Being smart also means testing and learning. Stick to the methods that are tried and proofed, but also dedicate a small amount (5-10%) of your overall paid media budget to test new channels, strategies, promotions and more. While the digital era has created many powerful new opportunities, it also poses challenges when tracking, analyzing and optimizing marketing and advertising performance across different platforms. Even more so, in the busiest time of the year you can’t afford to invest so much of your time optimizing your campaigns on all of the different platforms.
We absolutely get this, and that’s why we opened our robust mobile user acquisition platform to advertisers of all sizes who are looking for a simple and clear UA platform connected to premium media channels such as Google, Snap, Tiktok and other ad networks. This way you gain by running on those familiar media sources you love and know that works for you, while testing new sources in a clear performance model of no results, no pay.

If you are eager to learn more about our technology, we’ll be happy to help you grow. Let’s talk.

Stay Safe
Happy M-commerce season

When someone mentions online search, Google comes to mind. The dominant search engine has won the digital marketing department’s hearts and minds over the years and generated enormous revenues. But search-engine marketing doesn’t necessarily have to end there, and why let Google have all the fun? Inside a company’s website lies plenty of potential in the site search to yield positive results.

Site-search and search engines like Google, Bing, and Yahoo are designed to help individual users find the content they are searching for. They provide millions of search results for users to sift through, though most users only look through the first search engine results page (SERP). Website proprietors have an opportunity to improve user journeys, which can lead to higher user retention.

“On Site search” plays a different role, though, than that of a web search engine. Google can help get traffic to a website, but how can a publisher keep users on that site? How can sites strengthen the average-visit duration and the pages per visit? Answering these questions the right way can lead publishers to increased monetization, which simply means more revenue from display ad placements on the proprietor’s site. It starts with understanding on-site search and how to improve it for the benefit of the user and the business.

For e-commerce websites, site-search engines are everything. Approximately 20 percent of these kinds of websites’ search traffic comes from the website’s internal site search, but this can reach as high as 30-40 percent. Consumers using site search already know what they’re looking for, and thus are more ready to buy. Having an optimized site search that helps guide them more quickly toward the right product can help raise purchase conversions. Remember, a frustrated customer frustrated by his or her inability to find the product is more likely to bounce.

Publishers of all sorts can benefit from site search, but it depends on what sector. The numbers vary by industry. For example, “wiki” websites or a specific website like Encyclopedia Britannica certainly could, since the search is critical for the user experience. News websites tend to lack capable site search engines, because the demand is low, with around and less than one percent of traffic. On news agency websites, users tend to look for items by category or browse through the site without an aim to see the stories since they don’t necessarily have something specific to search.

Still, it’s critical to have a search ability that answers these existing search queries. We may be facing a chicken and egg problem. Search accounts for a low amount of traffic, but it might be due to faulty search tools. After all, a study by Forrester Research found that 43 percent of visitors go immediately to the search bar when they enter a new website. That search makes up such a dramatically lower proportion of the traffic more likely than not indicates there is considerable room for improvement. There is an opportunity here to drive traffic in a way that will increase revenues.

One aspect of why search is crucial is not immediately apparent. Who is it that needs the search function the most? A new user of a website. New users do not know how the website is structured. Beyond that, the odds are they have no intention of familiarizing themselves with the site enough to understand the logic of how things are cataloged. New users need a simple way of immediately finding what they are looking for. After a publisher has gone through the painstaking efforts of finally getting a new user to the site, it is wasteful to have that user leave without finding the relevant page or content item. It is often stuffed several clicks away. Furthermore, the problem of discoverability increases as the page grows and becomes more cluttered over time.

There are several changes publishers can make at the outset to the search on site to make the user experience better and streamlined. These minor changes can make a great deal of difference to a user, especially one who uses it on his or her phone. For example, placement on the web page, the call to action button for “search,” and a user-friendly design, are critical tenets of positive user experience (UX).

Websites must deliver relevant results quickly. Relevancy has to do with semantics and how the site can analyze the user’s search query to understand what he or she is truly looking for. Providing an endless list of results can be frustrating, so taking long-tail keyword searches and designing the search to understand what’s really at the heart of the query is critical. The results can also look better. Currently, sites often list results in a very dry fashion list view. Instead, they could add features like pictures, video thumbnails, title view, or many others to optimize the look and feel. One feature showing promising results is site-search suggestions. The function can give users ideas of what to search for, and some statistics suggest 25 percent of users will click on site-search suggestions.

Lastly, the amount of data extracted from on-site search has enormous value to publishers and merchants. Query data from search can give insights into what user interests. It provides clues on what kind of content to invest in, even if some things in search are harder to find. The data can help a proprietor optimize the website to make improvements throughout in ways that will enhance the user experience, increase visit duration, and average pages per session numbers. A crucial piece of data that can only be revealed by search is data from “no results” searches. If a user clicks around but can’t find the desired page or content item, he or she leaves the site. The publisher is none the wiser on what information could have made the user stay on the site. But a no-results query reveals what useful information publishers can add to the website that users want to find.

While site search might seem like a triviality, it has tremendous merit. Many may think of “search” as Google’s area. But Google can’t necessarily provide the depth on any individual website that the website can for itself. The benefits are there for the taking, and it’s time to squeeze the most out of the potential on on-site search.

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The article was first published on Business 2 Community on August 19th, 2020

For centuries, people have found hundreds of ways to communicate and collaborate for both professional and personal aims. Since the time when the Internet came into play, these channels of human communication have witnessed prominent progress. It has become especially significant and impressive in the last decade, with broader availability of the Internet and the development of new technologies.

Ten or twenty years ago having a website was seen as a kind of luxury, while today it is a widely used and important factor of personal, professional, and business growth. More specifically, since the rise of corporate websites, the core business of companies was to create websites with compelling, relevant, and searchable information — from product descriptions, location pages to blog posts. However, many of these companies have put too much emphasis on external search engine results and rankings, while overlooking the importance of internal search function capabilities within their websites — claiming that this functionality receives a low priority due to a false assumption of “a low percentage of our users are proactively searching for content within the website itself”, which we know is quite the opposite.

Up until recently, users were often faced with an overabundance of hazy or off-point search results, too few results, or, in some cases, no results at all. The search engines were implemented without consideration of user-profiles — thus the search suffered, and the site visitors made notice. When users encounter a bad search experience, they remember it.

Are publishers investing resources in the correct revenue channels?

In recent years publishers have started to understand that if they spend most of their resources on optimizing their SEO efforts but neglect optimizing the specific search capabilities and inquires within their website, they are basically not completing the goal of getting their readers to the final destination, which means failing to lead each user to the right content at the right time. In other words, when a prospective reader is searching within a website, their intent is different than when they conduct an external Google search because they are devoting time on your site. They offer you clues into what specific content, product or service they are interested in.

Today’s internal website search solutions provide both navigational and informational benefits. In addition, most modern websites and apps are jammed with information in multiple formats organized in a variety of ways across different microsites and subdomains.

By analyzing how and what visitors are searching for via your internal search tool, you can define what new content you can offer, update your keyword strategies for an organic search or even adjust your site structure to present the most searched for topics first. Furthermore, if your existing users are looking for specific information that you don’t have available yet, you can create new site pages accordingly. Utilizing search analytics will also help identify and determine website navigational or site structure issues. By solving these issues, users can get to the content they need most, including key transactional pages like forms and contact pages.

After talking with and meeting hundreds of online publishers (website owners, digital editors, design directors, etc.) from many different verticals, I was astonished to find that while many of them understand the importance of having an internal optimized search solution that improves their overall user experience, they don’t necessarily agree on spending resources for development and for conducting day-to-day maintenance. As a result of an ecosystem that keeps growing and that is getting more competitive every day, most publishers are very strict about measuring each expense carefully, thus neglecting maintenance and development on their own internal search widget/tool/solution. Their lack of attention and investment concerning this important issue can also result in a loss of extra revenue. Most publishers I talked to had the basic assumption that investing in an internal onsite search is an expensive business, which in most cases it is, but they were happy to hear about an existing alternative that is free — YES, we offer it for free.

Thus, we now see a crucial need in the ecosystem for the vast majority of content-based websites to find a cost-effective solution for this problem. We at Zoomd have recognized this new opportunity. We have created a top of the line, patented on-site search solution that will solve this exact need and much more. In recent years, we also started to offer monetization solutions for those publishers interested in improving their overall eCMP (average of an additional 3%-4% revenue within the first month), inviting publishers to add us to the existing waterfall.
Our search formula saves publishers’ resources and also provides the most optimal user experience. Who wouldn’t want to use it?

From years of experience and bulk data analysis from our publishers and longtime partners, we came to understand that up to 40% of online website visitors use a site search box when it’s offered.

It’s not enough to just create a nice internal search solution “on the fly” (i.e. one that is developed in-house or by a 3rd party) simply because you don’t have or want to spend the resources necessary to improve the search algorithms.

So……how easy is it for visitors to find information on your website?

As a site grows more substantial with more resources, content, and blog posts, it becomes harder for visitors to find the content most relevant for them.
How can customers find the specific topic or resource article they are looking for without scrolling through an entire library of content?

The answer is simple.
Customers can effortlessly find content on your site using a customizable internal search tool that Zoomd has invented — completely free of charge.

About Adam:
Adam is the Senior Business Development Manager who defines, develops and executes Zoomd’s business strategy, leading the onboarding of new partnerships that mainly consist of tier-one websites from top markets. Adam has an international background and prior to Zoomd, has worked in sales and business development at ad tech and MarTech companies for over six years.
He is highly knowledgeable of publishers’ pains and needs in a market that changes on the fly. When he finds some time off, he enjoys sports activities and cooking.