Tune in to this exclusive podcast in association with Mobile Marketing Magazine in which David Murphy talks to Zoomd Co-founder and CMO, Omri Argaman.

In the interview, Omri looks at the tools and channels available to user acquisition managers to find new users for their apps.

He talks about the importance of transparency, brand safety, and the need to constantly try new channels, and optimize campaigns against those which perform best.

He looks at the impact of COVID-19 on the app business and explores the lessons that can be learned from those parts of the world coming out of lockdown, by those still in it.

Finally, Omri shares his thoughts on what the app business will look like post-COVID.

You can catch the podcast here.

The sheer number of apps on the market is incredible.
Brands can’t just put their apps in the stores and expect the users to come running. No matter how good your content is, it takes smart marketing and promotion to break through the clutter.

The pursuit of free growth is much talked about & lauded. However, it’s worth keeping in mind that every form of growth comes with some cost attached.

In this podcast we’re talking about:

• Challenges: Brand safety, fraud, suppliers, retention, and reach
• Key Performance Indicators (KPIs): Cost per install (CPI), return on advertising spend (ROAS), return on investment (ROI), first-time deposit (FTD), rankings, and training
• Ad Fraud Mitigation Techniques: Third-party fraud detection system, measurement platform, and anti-fraud solution; reports; KPI rules; and incremental channel checks 

Visit the Business of Apps website to hear the full podcast