The sheer number of apps on the market is incredible.
Brands can’t just put their apps in the stores and expect the users to come running. No matter how good your content is, it takes smart marketing and promotion to break through the clutter.
The pursuit of free growth is much talked about & lauded. However, it’s worth keeping in mind that every form of growth comes with some cost attached.
In this podcast we’re talking about:
- Challenges: Brand safety, fraud, suppliers, retention, and reach
- Key Performance Indicators (KPIs): Cost per install (CPI), return on advertising spend (ROAS), return on investment (ROI), first-time deposit (FTD), rankings, and training
- Ad Fraud Mitigation Techniques: Third-party fraud detection system, measurement platform, and anti-fraud solution; reports; KPI rules; and incremental channel checks
Visit the Business of Apps website to hear the full podcast