The recently released Barbie movie has captured the hearts and minds of millions of fans, young and old. These fans are eager to immerse themselves in Barbie’s world. As the movie broke all box office sales, it definitely already has a significant impact on boosting sales on everything pink or related to the Barbie brands. From the signature Barbie dolls to pink croc shoes, the effect of the movie is hard to ignore. This has been a great boost for the Barbie brand, as they have seen a huge increase in sales and popularity.

According to Business Insider, this summer’s blockbuster movies (and Tylor swift’s global tour) have proved a boon for the US economy amid recession fears. The Barbie movie already passing $1Billion in global box office ticket sales. The success of these ventures has provided a much needed boost for the US economy and is helping to mitigate some of the fears of recession. Furthermore, it has provided a great opportunity for people to be entertained and to spend money, which is helping to stimulate the economy.

As a ripple effect, the Barbie movie is also affecting ecommerce sales, from brick-and-mortar shops to online shopping, trending and scaling Amazon sales. The movie has created a huge surge in demand for Barbie-related items, from dolls and accessories to clothing and home decor. The movie’s positive message about self-love and empowerment has increased the appeal of Barbie-related products, leading to a surge in sales both in stores and online. For instance, according to an Amazon spokesperson, the Barbie Dreamhouse was the most popular toy on Amazon in May 2021, with sales increasing by 250% compared to the same month in 2020.

So how are the non Barbie brands also gaining upsell from this pink craze?
For example, other toy companies have seen an increase in sales of related products such as pink-colored toy cars and pink-themed dolls. For instance, Hasbro has released a pink-colored version of their popular Monopoly board game, and Mattel has seen an increase in sales of pink-themed products such as dolls based on the Disney Princesses. Have you already tried the pink sauce on that Burger King burger?

And if we had to guess the upcoming Halloween season will be more vibrant and pink than ever before.

But how can your brand, which has no relation to the Barbie franchise cash In on the Barbie Movie Craze?

For ecommerce brands, it can be pretty straight forward. You can use this opportunity to boost your sales and grow your audience. How? By leveraging the power of pink.

Pink is Barbie’s color, and it’s also passion, fun, and femininity. It’s a color that appeals to a wide range of customers, especially those looking for something playful, trendy, and glamorous.

– Promote pink products. If your brand sells any products that are pink or have a pink variant, now is the time to showcase them on your website, social media, and email campaigns.
Pink is the color of the moment, and consumers are looking for ways to express their love for Barbie and her style. You can create ads that feature your pink products prominently, or even create a special Barbie-themed collection or bundle. For example, if you sell cosmetics, you can launch a limited-edition line of pink lipsticks, eyeshadows and nail polishes inspired by Barbie’s looks in the movie.

Promoting those relevant pink products in the front of your website, social media, and email campaigns.

– Use RTM creative copy referencing the movie. RTM stands for real-time marketing, which means creating timely and relevant content that connects your brand to a trending topic or event. In this case, you can use RTM to create catchy and clever copy that references the movie and its characters, plot or themes. For example, if you sell travel services, you can write something like “Ready to jet off to Paris like Barbie and Ken? Book your flight today and save up to 50%!” or “Don’t let your dreams stay in the closet like Barbie’s outfits. Explore the world with our amazing deals!”

Leverage creative copy even if your brand is unrelated to the franchise. Even if your brand has nothing to do with pink products or Barbie’s lifestyle, you can still use creative copy to tap into the buzz around the movie. You can use humor, irony or contrast to create a connection between your brand and the movie. For example, if you sell insurance, you can write something like “Barbie may have it all, but does she have insurance? Protect yourself from life’s unexpected twists and turns with our comprehensive plans.” or “You don’t need a magic closet to change your life. You just need insurance. Get a quote today and see how we can help you achieve your goals.”

Here are some fun and catchy copy that references the movie and its characters you can use:

– “Be a Barbie girl in a Barbie world with our fabulous pink collection.”

– “You don’t need a magic necklace to transform your look. Just shop our pink products and unleash your inner star.”

– “Life is plastic, it’s fantastic. Especially when you have our pink products to spice up your style.”

– “Don’t miss out on the Barbie movie craze. Get your pink fix today and rock your own runway.”

By using these tactics, you can tap into the emotions and desires of your customers who love the movie. You can also attract new customers who are curious about the hype and want to join in the fun.

Use the movie as a way to connect with your customers. Leverage the movie’s popularity to create unique experiences that can engage and excite customers. Utilize the movie to create loyalty and build strong relationships with customers.

Don’t wait anymore. The Barbie movie craze is here to stay, and you can make the most of it by going pink.

Not sure how to incorporate pink madness into your marketing strategy? We might be able to help 🙂

Let’s talk>>

In today’s competitive app market, gaining visibility and driving app installs requires a well-executed mobile app marketing strategy. From optimizing app store listings to leveraging social media platforms and running targeted campaigns, app marketers have various approaches to explore. In the following blog post, we will explore several tactics and paths for mobile app install campaigns and discuss how to create an effective mobile app marketing plan to drive app growth.

If you’re an app marketer, you know how important it is to boost your app installs and craft effective campaigns. But with so many channels and platforms to choose from, how do you decide where to invest your budget and time?

First, what you can and should do is invest efforts on the organic steps, owning your app assets:

App store featuring:

Your app viability on the App and Play stores can help you reach audiences that are actually looking for a solution or a game like your app. Focus on creating an app with a unique value proposition, user-friendly interface, and positive user reviews. By delivering an exceptional user experience, your app stands a higher chance of being featured in app store recommendations, leading to increased visibility and app installs.

In-app referral program.

Encourage existing users to refer the app to their friends by offering incentives such as exclusive rewards or discounts. This leverages the power of word-of-mouth marketing and can lead to increased app installs.

More efficient ways to promote your app is through paid advertising, especially using performance channels and programmatic media buying. These methods can help you reach your target audience at scale, optimize your campaigns in real-time, and measure your results accurately.

As you may know, mobile app install ads are a type of ad format that encourages users to download your app directly from the ad. They are available on various platforms, such as Google Ads, Facebook Ads, and TikTok Ads, as well as ad networks and mobile app DSPs (demand side platforms).

Mobile app install ads can help you reach potential users who are likely to be interested in your app based on their demographics, interests, and behaviors. You can also optimize your campaigns for different goals, such as impressions, clicks, installs, or conversions.

But how do you create and run successful mobile app install ads? Here are some of the key steps you need to follow:

1. Define your target audience and budget. Before you start creating your ads, you need to have a clear idea of who you want to reach and how much you are willing to spend. You can use tools like Google Analytics, Facebook Audience Network, or TikTok For Business to research your audience and find out their preferences, habits, and pain points. You can also use these tools to set your budget and bid strategy based on your campaign objectives and expected results.
2. Choose the right platform and ad format. Depending on your target audience and goals, you may want to choose different platforms and ad formats for your mobile app install ads. For example, if you want to reach a young and creative audience, you may want to use TikTok Ads, which offer various interactive and engaging formats, such as TopView, In-Feed Video, or Branded Hashtag Challenge. If you want to reach a broad and diverse audience, you may want to use Google Ads, which offer various formats across different channels, such as Search, Display, YouTube, or Gmail. If you want to reach a highly targeted and loyal audience, you may want to use Facebook Ads, which offer various formats across different placements, such as News Feed, Stories, Messenger, or Audience Network.
   Once you maximize the opportunities on the major search and social channels, it is highly recommended to start exploring the vast global reach of a DSP (demand- side – Platform) and also the various ad networks and SDK’s that have been proven to accommodate the reach and achieve the goals app owners are looking for.

Mobile App Marketing

Programmatic media buying can help you: 

• Save time and resources: You don’t have to negotiate with publishers or manage multiple contracts manually. You can use a single platform to access a large and diverse inventory across the web, mobile, apps, video, and social media.
• Reach your target audience: You can use data from various sources, such as your own app analytics, third-party data providers, or publisher data, to segment and target your audience based on their characteristics, behaviors, preferences, or intents.
• Optimize your campaigns: You can use real-time feedback and insights to adjust your bids, budgets, creatives, or targeting strategies. For example, Zoomd DSP using advanced technology for media buying such as machine learning (ML), to automate campaign optimizations and improve your app install performance campaigns.
• Measure your results: You can use advanced analytics and attribution tools to track your campaigns across different channels and platforms. You can also use key performance indicators (KPIs), such as cost per install (CPI), cost per action (CPA), lifetime value (LTV), or return on ad spend (ROAS), to evaluate your success.

3. Create compelling ad creatives and copy. Once you have chosen your platform and ad format, you need to create your ad creatives and copy that will attract and persuade your audience to download your app. You need to make sure that your ad creatives and copy match your app’s branding, value proposition, and features. You also need to make sure that they are clear, concise, and relevant to your audience’s needs and interests. You can use tools like Canva, Adobe Spark, or Animoto to create stunning visuals and videos for your ads. You can also use tools like CoSchedule Headline Analyzer, Hemingway App, or Grammarly to write catchy headlines and error-free copy for your ads.
4. Test and optimize your campaigns. After you have launched your campaigns, you need to monitor their performance and optimize them accordingly. You need to track metrics like impressions, clicks, installs, conversions, cost per install (CPI), return on ad spend (ROAS), retention rate, lifetime value (LTV), etc. You also need to test different variations of your ad creatives and copy to see which ones perform better. You can use tools like Google Optimize, Facebook Split Testing, or TikTok Smart Optimization to run A/B tests and optimize your campaigns automatically.

With these examples and ideas for effective app install campaigns, your app can gain the performance and growth you are looking for. But all these take time and resources not all marketers have. You need to focus on the channels and tactics that you know and push effectively.
For the rest, high-volume campaigns, Zoomd’s technology and experienced media teams can help you achieve the goals you’re looking for.

If you want to learn more about mobile app marketing and how Zoomd can help you grow your app business with our powerful User acquisition platform or mobile app DSP platform, contact us today!

Last month we attended the PI Live event in London and it’s safe to say it was a huge success. We sponsored the event where all attendees wore Zoomd-branded lanyards, and our CGO, CMO, Omri Argaman had an eye-opening speaking session.

The two-day event which took place between October 18-19 at the stunning Old Billinsgate venue in London, is one of the leasing conferences in the world for affiliate and performance marketing. The 3,000 + attendees and exhibitors included the biggest names, agencies, publishers and brands in the digital and performance marketing arena. It was an insightful event aimed at building profitable and meaningful partnerships and exceptional networking.

As part of our sponsorship package, we had a booth in the main hall where we presented Zoomd’s main services and the latest technologies and products. In addition, the event’s attendees wore Zoomd-branded lanyards which helped increase our presence and the awareness to the brand. In addition, Omri Argaman, our CMO, CGO had a speaking session on the first day where he shared his insights on how to safely navigate the turbulent user acquisition ocean.

Performance In live was definitely a success and we can’t wait to attend next year’s event in London and meet more people in person.

Booth #21 at PI Live

Branded lanyards

Omri’s presentation

London views

The team

Will you be better off with an advertising agency or an in-house team? What will drive greater app growth while optimizing operations?

Having provided user acquisition platforms for both agencies and advertisers – and having acted as a performance user acquisition agency for some of the largest brands in the world – we know there isn’t a right or wrong way. There’s just the way that’s best for you.

Here are 5 key aspects to consider, and how both advertising agencies and in-house teams can help your app succeed, depending on what matters to you most.

Changing Industry Requirements

Choose in-house if you have the resources for continuous employee training. With the advertising and app industries changing so frequently and so widely (remember the days we only had a couple of primary channels?), you’ve got to constantly keep your team on the cutting edge of knowledge and technology.

The benefit is that employees often see professional development as an employee differentiator, so you are likelier to attract and retain top talent.

Choose agency if you just need to get going or if you don’t have the resources to keep up with all the changes, then develop or find training for your team on an ongoing basis yourself. Some agencies do that for you – they continuously train their teams on new channels and strategies. Others go deep and specialize in certain aspects.

If you need access to effective influencers *and* you want to build your app’s own TikTok community, hire an agency that has already achieved proven results for each goal, and see results faster. One of the top reasons for that is that agencies tend to have much more operations volume in one channel (in comparison to a single advertiser), thus get direct account managers introduced by the platform or social network themselves. For example, as a certified marketing partner of TikTok, we received in-depth data, best practices and faster supports from the platform. To understand the real value of a technology agency, you can read in our latest article by Zoomd VP of media.

Broad and Deep Perspectives

Choose in-house if you want a greater cross-silo collaboration. When your marketing people collaborate with sales, customer success and product people, magical things can happen. They gain a deeper understanding, better data, and end up driving better results, because they understand your app’s customers better.

You can create intentional collaborations with agencies, but the advantage of in-house teams is that they interact informally with other teams, whether it’s at lunch or on the company’s happy hour Zoom call. The personal relationships could make collaboration simpler, and some ideas might pop up spontaneously in day-to-day conversations.

Choose agency if you want proven strategies that have worked for apps like yours – or if you want the benefit of cross-industry experience. Folks who work at agencies typically work with many more app companies than the in-house marketer that “only” changes companies every 2-3 years.

It’s a different type of experience. The in-house marketers go deeper into one brand, while the agency marketers get a broad perspective. They can see how app users in both your industry and in complementary industries have responded to certain marketing initiatives, and what works in other industries that your audience might not already be used to seeing, allowing you to differentiate your messaging further.

Hiring and Compatibility

Choose in-house if you want to decide who you work with. First, you might care about certain skills that your agency doesn’t. Maybe your agency hires very creative people who design stunning campaign assets (link to assets article once it’s published), but you need someone on your team who’ll prioritize diversity and inclusion, or empathy toward your app users.

Second, maybe your agency’s team members check all your professional checkboxes, but you want someone who’ll just be fun to work with. When you hire advertisers yourself, you have more control.

Choose agency if you want access to a pre-vetted pool of industry pros, who have experience taking apps and campaigns to the next level. The hiring process can be extensive and expensive, and partnering with an agency that’s already done the heavy lifting can make your life easier and save you money. Make sure you meet with the people who’ll be working on your campaigns, to ensure compatibility in personalities and work process preferences.

Work Velocity

Choose in-house if you want greater control over your schedule and over your team’s availability.

You can tell an employee you need a project ASAP – it’s your company and you decide what to prioritize – but if you need a deliverable within two days, and your agency is already fully booked with commitments to other clients, you’ll need to find an alternative solution for that deliverable.

Choose agency if you want to grow fast. Agencies already have team members, plus relationships and partnerships with freelancers. They can likely add people to your app’s campaign quickly.

Alternatively, hire 2-3 agencies at once. You make 2-3 hiring decisions and book entire teams instead of 2-3 people.

Customization to Your Needs

Choose in-house *and* agency for the best mix for your specific situation.

Have some in-house advertisers to ensure your app campaigns remain on-brand across partners, and to simplify cross-silo collaboration. Simultaneously, partner with agencies that specialize in areas that complement your team’s strengths, have broad experience to help you differentiate yourself from the noise, and have the ability to help you scale fast.

Here at Zoomd, we have performance marketing solutions to help you whichever way you choose. If you need an agency that specializes in meeting ambitious user acquisition goals, we’ve got your back. Prefer to do it yourself? We recently started providing access to our proprietary AI-based platform. You gain the benefit of 500,000,000 daily data points, leverage what works on one channel to inform campaigns on other channels and increase your app growth efficiency. See what’s possible here.