A user-friendly app alone won’t ensure a high number of installs. You also need an effective mobile user acquisition strategy.
Every app developer wants the same thing, to achieve actual growth and generate genuine downloads. You’ve spent countless hours perfecting your application, why wouldn’t you want to get it into as many hands as possible? Unfortunately, a user-friendly solution alone won’t ensure a high number of downloads. You also have to develop an effective mobile user acquisition strategy.

Tune in to the interactive 2021 user acquisition panel with industry experts from across Europe and learn about what works and what doesn’t work for them in the media plan. Which channels drive more growth, and what to look out for.

Site search is often confused with Google’s search engine, which sometimes makes website owners confused and uncertain why they need to invest in such a tool for their website.

Do not be mistaken, a search for within the website provide your website audience the ability to find and consume the content that they’re looking for, thus stay longer and see more pages across the site.

when a prospective reader is searching within a website, their intent is different than when they conduct an external Google search because they are devoting time on your site. They offer you clues into what specific content, product or service they are interested in.

Whether you’re a content publisher, an e-commerce site, or whether you simply have a large website, you need to what it is, how to use it, and why it matters.

Omri Argaman, Zoomd Co-Founder and CMO, explains why many publishers fail to see the importance of search.

Read the full article on B2C.com

The sheer number of apps on the market is incredible.
Brands can’t just put their apps in the stores and expect the users to come running. No matter how good your content is, it takes smart marketing and promotion to break through the clutter.

The pursuit of free growth is much talked about & lauded. However, it’s worth keeping in mind that every form of growth comes with some cost attached.

In this podcast we’re talking about:

• Challenges: Brand safety, fraud, suppliers, retention, and reach
• Key Performance Indicators (KPIs): Cost per install (CPI), return on advertising spend (ROAS), return on investment (ROI), first-time deposit (FTD), rankings, and training
• Ad Fraud Mitigation Techniques: Third-party fraud detection system, measurement platform, and anti-fraud solution; reports; KPI rules; and incremental channel checks 

Visit the Business of Apps website to hear the full podcast