Interview with Omri Argaman on MarTech and AI by


Zoomd’s CGO, CMO and Co-Founder Omri Argaman on What AI Brings to MarTech

We’re excited to share a recent interview with our very own CMO, Omri Argaman, on DesignRush. In the interview, Omri discusses the latest trends in MarTech and AI, and how Zoomd is leveraging these technologies to drive better results for our clients. From the rise of automation to the power of AI for personalization and engagement, this interview is a must-read for anyone interested in the future of marketing.

One of the key insights Omri shared with the team is that AI is transforming the way marketers think about user acquisition and engagement. With AI-powered tools, marketers can now more accurately predict user behavior and personalize their messaging to better connect with their audience. This, in turn, leads to better ROI and more effective campaigns.

Another trend that Omri highlighted is the rise of automation in MarTech. As more and more processes are automated, marketers can focus on higher-level strategic thinking and creativity, rather than getting bogged down in the details of campaign management. Zoomd is at the forefront of this trend, offering a suite of automated tools that make it easier than ever for marketers to optimize their campaigns and drive results.

Read the full interview on DesignRush to learn more.

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Zoomd sponsoring the Performance In Live Conference in London – October 2022


Last month we attended the PI Live event in London and it’s safe to say it was a huge success. We sponsored the event where all attendees wore Zoomd-branded lanyards, and our CGO, CMO, Omri Argaman had an eye-opening speaking session.

The two-day event which took place between October 18-19 at the stunning Old Billinsgate venue in London, is one of the leasing conferences in the world for affiliate and performance marketing. The 3,000 + attendees and exhibitors included the biggest names, agencies, publishers and brands in the digital and performance marketing arena. It was an insightful event aimed at building profitable and meaningful partnerships and exceptional networking.

As part of our sponsorship package, we had a booth in the main hall where we presented Zoomd’s main services and the latest technologies and products. In addition, the event’s attendees wore Zoomd-branded lanyards which helped increase our presence and the awareness to the brand. In addition, Omri Argaman, our CMO, CGO had a speaking session on the first day where he shared his insights on how to safely navigate the turbulent user acquisition ocean.

Performance In live was definitely a success and we can’t wait to attend next year’s event in London and meet more people in person.


Booth #21 at PI Live


Branded lanyards


Omri’s presentation


London views

The team

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Zoomd Technologies Announces Multiple New Promotions


VANCOUVER, British Columbia, May 12, 2022 – Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing technology (MarTech) user-acquisition and engagement platform, announced today promotions of various personnel. The new appointments are to ensure Zoomd’s continuation of its strong growth that was achieved in recent quarters.


“We are pleased to announce new promotions of members from our team” said Ofer Eitan, Co-founder and Zoomd CEO. “Our people are our most important asset of the company, and these new appointments are important step in continuing the success of what we achieved over the years. We are fortunate to have built a strong team at Zoomd and look forward seeing them utilize their potential and take part with advancing the Company to the next level.”

Omri Argaman is a Co-founder and has served as Chief Marketing Officer (CMO). Omri will be appointed as Chief Growth Officer (CGO). The position includes the management of all marketing actions as well as the growth of the company. Omri has been managing Zoomd’s expansion into new geographies such as Latin America in the last year.

Yair Yaskerovitch is being promoted to Chief Operating Officer (COO), directing Zoomd’s operations and customer management activities. Yair has vast experience in the vertical, been with the Company since 2010, acting diverse rolls and activities, was recently the VP of media.

Ayelet Kaplan will be promoted to Director of User Acquisition. Ayelet has been with Zoomd for seven years most recently serving as a performance team leader.

Daniel Avshalom will be promoted to Director of Media. Daniel has been with Zoomd for seven years most recently serving as head of Ad operations.

David Itzkowitz will be promoted to Director of Performance. David has been with Zoomd for seven years most recently serving as head of performance.



Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.


Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.


This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited the continuation of the Company’s growth and the ability of the mentioned individuals to facilitate such continued growth. Forward-looking statements are based on our current assumptions, estimates, expectations and projections that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors that may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic and the current war in Ukraine), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.


For further information please contact:

Company Media Contacts:

Amit Bohensky

+972 722200555


Investor relations:

Lytham Partners, LLC
Ben Shamsian
New York | Phoenix



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Rolling with the Mobile Industry Punches


Believe it or not, but apparently, I’m one of the “Top 100 App Leaders of the decade”, at least according to the industry-leading online publication Business of Apps.

The award profiles business leaders who have impacted and changed the mobile app industry over the short course of its history.

When put in the context, I must say that their requirements are spot-on. Being a leader in this fast-changing industry calls for agility and flexibility, and lots of it; without those characteristics, there’s no way you’ll be able to quickly adapt to–and profit from–the everyday upheavals that define our industry.

I’m humbled by this recognition. It gives testament to how both my company, Zoomd, and I have managed to evolve and grow along with the industry.


So how did we get here?  

Once upon a time, in 2007, my partners Ofer Eitan, Niv Sharoni  (who are still part of the company, the former as CEO and the latter as CTO) and I decided to leave our cushy corporate jobs so that we could pursue our dream. We had an idea, an idea that we believed could take over the world. We opened up a web-to-mobile technology company called Moblin that focused on providing mobile content for old-fashioned feature phones. The idea was pretty simple: users could send images from the web to their feature phones and use them as screen savers. We were sure we’d get acquired by Flickr or another large image-sharing site in no time.

But as luck would have it the iPhone was launched that year, dashing our hopes of a quick exit and forcing us to rethink our strategy.

By 2008 we’d move to mobile advertising, creating campaigns for the likes of Doritos, Coca Cola, and Avis, to name just a few. Things went well and we quickly became the leading Israeli mobile marketing agency and one of the first in the world. We opened up a studio, developed creative capabilities and set up campaign and account management functions.

At that time, there were no other real mobile marketing agencies out there and we took over the market. We offered our services to both larger ad agencies who didn’t get mobile, and directly, to advertisers. Over time we developed tech and marketing expertise and soon began developing dedicated commercial mobile apps for our customers, starting with Sugat, Israel’s leading sugar manufacturer.

Pivot to International App Marketing

The Israeli market wasn’t big enough for us, and we soon set our sights on international customers. Back then, the mobile marketing industry was just getting started and we were lucky enough to land on one of the big fish, Poker Stars. Mobile marketing was a blue ocean; there was hardly any real competition out there, but also no one to learn from. We had no choice but to learn the tricks of the trade and the complexities involved in international mobile marketing on our own. We gained a lot from our successes but learned more from our mistakes.

We soon realized that we needed a way to manage all of the different campaigns we were running across all of the different channels we were active on. That’s more or less when we decided to develop an internal system to centralize and connect disparate ad networks for easier campaign management. At that time this was a revolutionary concept and the product was a huge success.

Our efforts quickly paid off. In 2015 we took the Silver Lion Award at the Cannes Festival for our work developing and distributing a security app called “BackMeUp” for Always, a Proctor & Gamble company. The app provided women with a way to quickly get help if they felt threatened and at its peak boasted 4 million users across 8 different countries.

Back me app - Moblin

Back Me App – Silver Lion Award 2005

In 2017 we sold the agency part of the company to a subsidiary of WPP Israel. We had to say goodbye to half of our employees, which was a difficult but necessary move. In the end, we knew that we’d only be able to achieve large-scale growth by getting rid of the service provision aspect of the company and focusing more on the tech and product.


The Road to Sustainability

That same year we had the good fortune of meeting Amit Bohensky. His company, Zoomd, specialized in developing internal search engines for websites. The synergy between our centralized campaign management platform and his search engine technology was clear to all and we soon merged both our companies. The result was a single, comprehensive platform that appealed to the entire app ecosystem by providing site search for publishers and acquisition for advertisers.

zoomd co-founders

Zoomd co-founders (left to right): Omri Argaman, Ofer Eitan, Amit Bohensky, Niv Sharoni

The new and improved platform was a hit, and its success soon led to our IPO on the Canadian Stock Exchange, TSX Ventures, after just 2 years. But that was just the beginning.

The huge amounts of fraud in mobile advertising had become unbearable by 2019 and we’d figured out a way to work around it. We closed down problematic media sources and opened up to new, transparent ones. Our goal was to ensure that only clean, trackable media buying took place on our platform so that our clients could benefit from full transparency into their real campaign performance.

Today we’re still going strong, adjusting to up and coming industry trends and providing solutions to the latest challenges. Just this year we launched self-service capabilities on our campaign management platform. Advertisers can now use their own in-house media teams to run their user acquisition campaigns on our SaaS platform, which integrates with different social media networks and media sources including Twitter, Facebook, Instagram, Google, Snapchat, TikTok and Apple Search and countless independent publishers.

As you can see, we’re constantly changing our products and offerings as the market evolves. Right now we’re focused on developing self-service products as more and more companies develop their own in-house growth teams. At the end of the day, being a leader in the mobile industry means that you’ve got to quickly react to changes by constantly pivoting your tactics, sources, creatives and operations to respond to market demands.

Zoomd opening the TSX.v trade

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