The Journey to Creating Skipper, a SaaS User Acquisition Platform


By: Ifa Reist, Zoomd Director of Products

Mobile app user acquisition campaign management can be complex at times, and with an ever-growing number of media channels to keep up with, maintaining high converting and engaging user acquisition campaigns is more complex than ever before. As a result, many organizations have become reliant on SaaS solutions to manage intricate mobile marketing and social media campaigns. While smart technological solutions are both fascinating and extremely useful, the behind-the-scenes of creating one can be even more intriguing.

What Does a User Acquisition Software Do?

Before we begin examining the design process behind our software, it’s essential to define exactly what our platform does. The Zoomd platform allows app developers and advertisers to create, run, automate and optimize user acquisition campaigns from one dashboard across multiple media channels. Many businesses struggle to keep track of and maintain various campaigns concurrently across different platforms as it can be time-consuming to set up, optimize and track cross-channel campaigns all at once.

Our platform gives you the opportunity to smoothly manage and craft engaging ads and campaigns across the top media channels. These channels include Facebook, Instagram, Google UAC, TikTok, Apple Search, Twitter, and even Snapchat. In addition, keeping track of all your campaigns simultaneously allows you to gain unique insights into the effectiveness of your campaign and all your creative assets’ performance.

So what goes into creating such a cutting-edge user acquisition software?

Considerations Before Creation

When we set out to create Skipper, our self-serve user acquisition platform, our goal was to create an easy-to-use product that would allow advertisers to optimize their campaigns automatically. Designing software that could accomplish all of this wasn’t done in a day. It required hours of preliminary research and self-learning. Before we could begin the design process, we knew that we would need to enlist professionals with experience in the field – our very own in-house media teams, who each have a deep familiarity with different media channels. We set out to combine the knowledge of all our campaign managers into one smart platform. It’s safe to say the platform was designed by campaign managers for campaign managers.

We designed the most effective user acquisition software based on our professional knowledge and experience with the industry’s pain points and managing media and social campaigns for clients. We combined this insider knowledge with our software’s machine learning capabilities and plenty of market research to design the ideal solution. As a result, our customers can rest easy knowing that their campaigns are being automatically optimized by a system designed with these purposes in mind – to simplify the campaign management process, to save them more time, and to have more insights about each campaign that they’re operating.

On top of that, we’re working with top-tier global advertisers that almost all run social user acquisition campaigns, either internally or externally. We had the opportunity to hear what a lot of them have to say on the day-to-day campaign management process, including what actions are the most time-consuming for them and what would help them become more efficient.

The Next Step: Knowing Our Customers

Once we had completed the research and development process, we were ready to onboard new clients and advertisers. The onboarding process gave us an opportunity to gain insight into our customers’ needs, giving us the opportunity to improve our platform. Knowing and understanding the customers’ needs and how to meet them was a core value behind our platform, and it still is – we’re constantly getting feedback and, when possible or relevant, we make adjustments along the way in order to improve. We invest effort in understanding the channels our customers use and their demographics to ensure our platform brings added value to our users across all channels.

Additionally, to create a machine learning algorithm that would meet the needs of advertisers and app owners, we needed to explore their goals and pain points and how our solution could address them. For example, we saw businesses struggling to juggle campaigns across multiple platforms and failing to adapt their campaigns to fit each platform’s user base. We knew our platform would need to address these issues and more, and once we identified our users’ needs, we designed our platform and automation algorithms to meet them.

Finding the Right Team

Once we established the parameters for our solution and the issues we wanted our platform to address, we were able to start building a powerful team. We built an organization made up of teams from around the world to ensure our staff consisted of the best out there – no matter where in the world they were. Our next challenge was to coordinate the work process between these teams across the globe.

Ensuring everyone was on the same page was essential so that our final platform would meet the goals and high standards we set out for it. Thanks to our teams’ hard work and dedication, we succeeded in developing a smart product that addresses clients’ user acquisition needs across various media platforms. Our platform allows our users to develop app advertising and social media campaigns quickly and efficiently.

Continuing Our Legacy of Meeting Customer Needs

Although our platform has hit the market in a soft launch mode with multiple organizations already using it worldwide, we’re not planning to rest on our success. We are constantly upgrading, evolving, and developing our product together with machine learning and smart algorithms. We love getting feedback from recently-onboarded advertisers and use it to advance our product further.

One example of how we’ve advanced Skipper, our Saas platform, is by adding a feature that collects all the data on users’ campaigns across all active channels, and presents it in one central location, allowing users to easily see what works and what doesn’t. We understood that having a clear view of the bigger picture across all campaigns data, KPIs and creatives helps our advertisers perform better in their UA campaigns. Instead of attempting to get a clear view from several reports, we collect all the information into one easily understandable report which includes multiple sources of data according to the users’ Source of trues- streamlining the optimization process. This included direct data from the MMP such as Adjust and Appslyer. Whether it’s the campaign manager himself that might be in total control of his numbers, the platform is multi-user active, meaning all relevant people within the company get to see the numbers easily whenever they wish.

As the saying goes, knowledge is power. As such, another key feature we’ve decided to invest our resources into is providing advertisers with ASO data directly from the App Store and Play Store. The market analysis feature enables advertisers to gain key insights into app downloads, allowing them to compare their performance to their competition by GEO, see the number of installs, active users and much more. Additionally, the app provides data showing users which keywords can increase their ranking and popularity- so they can prioritize their bids on keywords. Even experienced marketers need new data in order to grow and bid on the right keywords to get their business noticed. Users have already expressed their appreciation of this feature, regardless of their industry experience.

In Conclusion

Skipper is ideal for any organization looking to create effective app marketing. Throughout the entire journey of creating our platform, we made sure to have our users in mind every step of the way. We are continually developing and improving our product to address users’ needs as they arise. We can help you coordinate your ads across platforms, allowing you to conduct effective mobile marketing campaigns on various media platforms.

Manage your multi-channel campaigns and increase your user acquisition automatically with Skipper.

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Why Refreshing Your Creative Is Not Overrated


Social media is continually evolving, and new platforms constantly come out of nowhere and take over public consciousness.
As a result, advertisers always need to remain aware of what platforms are trending, and while old campaigns can often be applied to new platforms, a refresher is usually needed.

Multichannel Campaigns

Running a multi-channel campaign is not a new demand for advertisers. Multiple channels or platforms have been popularized since early times, and often when crafting a campaign, advertisers will consider how well it will work across multiple platforms. But while advertisers often can and will use the same creative concept on various platforms, some aspects of the ad will need to be adjusted to make the most out of each advertisement.

Having an overall concept designed to work on several platforms while creating variations for each platform is recommended. After all, a static banner that may work on Google or Facebook won’t work as well on more dynamic platforms such as Snapchat. Slight adjustments may be enough to tailor ads for some platforms, but others stand so apart, they’re practically in a world of their own.

TikTok- When Multi-Platform Media Strategy Isn’t Enough

TikTok is the latest creative platform to take over social media, with over 1.1 billion users worldwide, many of whom interact with the app daily. The app is extremely popular, particularly with GenZ users, being yet again the most downloaded app from both the app and play store. The platform has its own style, rules, and culture, and creative concepts that have worked in the past or on other platforms may need a complete overhaul when making their debut on TikTok. Using the same old content on a new platform will reduce interest and engagement, leading to low CTR and conversion rates not to mention a negative impression of the brand.

Unlike traditional platforms, which most advertisers are already familiar with, learning what works and what doesn’t on TikTok may need extra investigation. One example of how TikTok is unique is that while it does rely on video content, TikTok users are generally encouraged to keep content as bite-sized as possible. Initially, the content was limited to just 15 seconds, but that was later extended to 60 seconds and now many users can upload three minutes for more informative videos. This means that the best way to get your message across and drive engagement on TikTok is by using short, sharp creatives with a clear and convincing CTA.

Why Avoiding Ad Fatigue Matters

Similar rules often apply to other platforms. On some occasions, your creatives may only need a slight tweak before it is presented on multiple platforms, while in other cases, you may need to rethink your creative concept and redesign it entirely from scratch.

Differences such as the age and gender of users primarily engaging with a platform need to be kept in mind when developing a media budget and during the media planning stage. This is especially crucial when running a cross-channel campaign. Users who follow your brand across multiple platforms will grow bored of constantly having the same messaging directed toward them, leading to ad fatigue and lower conversion rates.

Refreshing your creative specs is essential, not just for the holiday season or special events but all year round to keep those conversion numbers growing. Remain open to change and continually run your creatives by testing to see what works with which demographics. With Zoomd’s “Best Performing Creatives” feature, available on our own developed Skipper UA platform, you can tell from a glance at your dashboard which creatives are working and what needs to be refreshed, indicated by the low CTR. By avoiding creative fatigue, you maximize every cent of your media budget and increase your chances of converting new users. Instead of struggling to understand your audience, use statistics and real-time insights to see what works and where.


Looking to improve your creative assets? Look no further. With our strong and authentic creator’s community, you can easily scale your creative production performance in a matter of days. Let’s talk

Learn more about our creator’s community in this video:

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A Better, Safer Way to Advertise | New Mobile DSP


The online advertising space is a near-constant state of flux. Trends and technologies that govern the way advertisements are delivered, tracked and measured come and go according to fast-changing government regulations and the whims of the big, corporate ecosystem players like Amazon, Apple and Google. 

One such technological trend is the Demand Side Platform (DSP). These fully automated platforms connect between advertisers and publishers, leveraging algorithm-driven programmatic advertising to streamline the process of buying and selling ads via real-time bidding (RTB)

DSPs take the pain out of digital advertising by automating the ad-buying decision-making process. DSPs leverage complex algorithms to calculate the bid amount for an impression at the precise time it becomes available on a publisher’s site. With DSPs, even small operations can launch high-impact digital ad campaigns across different geos and platforms (mobile, display, search and video) at scale.   

Programmatic Fraud and DSPs

While there’s no arguing with the fact that DSPs simplify the work of digital advertisers, recent years have seen their popularity fall because of concerns regarding fraud and brand safety. Allegations of non-human traffic (bots) to boost impressions, impression laundering and domain masking coupled with a total lack of transparency into advertising metrics caused many advertisers to lose trust in the smaller DSPs. Brand safety is also a cause for concern with more and more reported instances of ads being displayed on extremist websites, and other websites that brands don’t want to associate with.

Finally, Safe, Transparent and Cost-effective DSP from Zoomd

With so much fraud and brand safety concerns revolving around DSPs, it was obvious that our clients deserved more. That’s why we made the development of a truly transparent, cost-effective DSP a priority. Zoomd is proud to launch our very own, in-house DSP that delivers full transparency and ensures brand safety for our clients. 

Leveraging a deep understanding of our clients’ needs and the advertising market, Zoomd DSP delivers transparency on both the media source and the media cost. Our self-service platforms gives advertisers the ability to easily manage their own UA campaigns, at scale while delivering industry-leading ROAS and full transparency into tracking metrics. With Zoomd DSP, advertisers can rest assured that their ads are viewed by their targeted audiences and that they’re displayed on reputable, brand-safe publisher websites.

Next Generation Mobile DSP – DSP for Mobile Acquisition

Zoomd DSP eliminates fraud and optimizes performance with value-driven, CPI/CPA-optimized campaigns that ensure maximum ROAS, with no hidden fees or surprise endings. Leverage data-driven media buying to launch KPI-focused campaigns targeting custom audiences based on your existing user data. 

  • Full transparencyZoomd DSP eliminates fraud and prioritizes brand safety with full transparency into media sources and media costs. Advertisers benefit from detailed tracking reports via a centralized interface that connects them with multiple, highly vetted, safelisted ad exchanges. 
  • Complete controlOur self-service platform offers advertisers total control over their UA campaigns by enabling them to easily and simply manage their advertising efforts by themselves.
  • High performance Quickly and easily set up A/B tests that identify your top-performing creatives, without adding significant costs to your budget so that you launch user acquisition campaigns targeting top-performing lookalike audiences in any geo you choose. 
  • Anywhere, anytimeZoomd DSP connects to leading ad exchanges capable of reaching every impression in the world. Define your geo-targeting parameters and watch the downloads come in from every corner of the globe.

Parting Shots
Zoomd DSP offers advertisers a safe, transparent programmatic platform that delivers maximum performance without having to worry about fraud or brand safety. Advertisers unlock greater value and benefit from more control with a fully automated, self-service platform that delivers a robust arsenal of advanced advertising tools. Leverage A/B testing, custom audiences, global reach and safelisted ad exchanges to finally achieve your full reach and potential.

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Zoomd signs Agreement with TikTok and Receives TikTok Marketing Partner Certification

Zoomd Blog- TikTok Partnership

The Company becomes certified by the popular short-form video platform to allow marketers using Zoomd’s SaaS to launch, monitor, and optimize user-acquisition campaigns on TikTok


Vancouver, British Columbia, March 10, 2021 – Zoomd Technologies Ltd. (TSXV: ZOMD, OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech (MarTech) user-acquisition and engagement platform, announces it has signed an agreement with TikTok and has been certified as a Marketing Partner. The agreement enables Zoomd’s customers to manage their TikTok user-acquisition campaigns directly on Zoomd’s SaaS platform and to aid in their user acquisition, user retention and monetization of their campaigns.


Over the last two years, TikTok has become one of the hottest platforms for advertisers. As TikTok becomes the app of choice for a diverse range of audiences, marketers are flocking to it seeking new user acquisition opportunities. With Zoomd’s TikTok Marketing Partner certification, Zoomd’s clients will now have access to the platform in an efficient and user-friendly manner.


On Zoomd’s self-serve, license-based SaaS platform, subscribed advertisers will be afforded the ability to directly track, measure, automate, and optimize TikTok user-acquisition campaigns, such as Hashtag Challenges, natively, without needing to work on the app itself. Advertisers can seamlessly run TikTok campaigns alongside their other digital campaigns on premium channels, including Facebook, Instagram, Twitter, Snapchat, Twitter, Apple Search, and Google.


Driving the platform management and campaigns optimization is Zoomd’s engine, which is driven by AI, machine learning, and prediction and automation technology. The company’s SaaS unifying dashboard manages all user acquisition (UA) actions under a single user-friendly, central management dashboard, offering advertisers one screen for all their user-acquisition activity.


“We are thrilled to be among the first companies in the world to join the app’s roster of TikTok Marketing Partners,” says Yair Yaskerovitch , VP Global media @ Zoomd, adding “according to Sensor Tower, TikTok is the fastest growing video platform on the app store, so Zoomd is at the forefront of the martech market, offering advertisers a unique opportunity to accurately assess and optimize their campaigns on a popular digital channel.”


Zoomd has been working with TikTok for more than a year already. In January 2021, the Company partnered with TCL Mobile to launch Mexico’s first TikTok Hashtag Challenge, titled “#DisplayYourGreatness.”


About Zoomd

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.


Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.


Disclaimer IN REGARD TO Forward-looking statements


This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect Zoomd’s benefiting from the relationship with TikTok and its ability to further grow and expand its client base as a result. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.


The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.


For further information please contact:

Amit Bohensky

+972 722200555

Investor Relations
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix

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