Zoomd’s self-serve SaaS model enables advertisers to save time by managing their numerous user acquisition campaigns on premium media channels in a clear and transparent manner, under a single united dashboard.

VANCOUVER, British Columbia, January 6, 2020 – Zoomd Technologies Ltd. (TSXV: ZOMD, OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its platform, with Tangelo Games, La-Mark, and MuvMobile (a WPP company) being the first three companies on-boarded onto it. The platform, which Zoomd views as a resource- and time-saver for its users in the ad buying and optimization process, units all of a user’s advertising campaigns under a single central dashboard and equips advertisers with Zoomd’s full user acquisition capabilities across numerous premium digital channels – including the popular platform TikTok. The platform is driven by artificial intelligence (AI), machine learning, and prediction and automation technologies.

The Company is of the view that the year 2020 has accelerated the digital transformation of the marketing world. A Gartner survey of CMOs in Western Europe and the U.S. found that they spent 80 percent of marketing budgets on digital channels and this is likely to rise over the coming years. Zoomd’s experience is that many advertisers find themselves spending too much time manually managing campaigns across several channels and losing a portion of their budget to ad fraud and inefficient work. Zoomd’s experience suggests that a sizable portion of these issues stem from a lack of transparency and synchronization. Zoomd is taking a leading stance in the movement for more transparency and efficiency with its new SaaS subscription-based model.

Zoomd’s new self-served, license-based, SaaS platform allows advertisers, both large and small, to easily and conveniently access, operate, and monitor all user acquisition campaigns themselves, all on a single dashboard. The core objectives of the new platform allows advertisers to spend their budgets more efficiently and effectively. The platform offers a number of premium media channels to advertise on, including Facebook, TikTok, Instagram, Twitter, Snapchat, Twitter, Apple Search, and Google – with each channel already incorporating built-in mechanisms to prevent ad fraud. Campaigns across all the channels can be managed succinctly on the unified dashboard, eliminating the need for advertisers to manage the campaign processes separately for each media channel, potentially saving both time and financial resources. Moreover, the platform provides transparency to advertisers on the entire ad buying and placement process for all the media channels and optimizes it by offering suggestions and automated rules on how to reallocate budgets based on campaign performances.

“We are thrilled to add a new license-based model in a software-based world, which was our vision when we decided to take the company public,” says Amit Bohensky, Zoomd Chairman and Co-Founder. “With larger digital budgets looming amid the pandemic’s continuing, we want to stress the importance of delivering efficiency, something that advertisers of all sizes value when they are running digital campaigns. This is the way of the future, and we are proud to be a part of the movement for transparency and efficiency.”

“Zoomd’s new SaaS platform puts Tangelo Games on the right track to accomplish the goals we had for user acquisition by providing us total transparency and convenience across the premium global media channels,” says Dany Kashti, operating principal at Third Eye Capital and CEO of Tangelo Games Corp. “It’s refreshing to see a platform that saves you time and provides the kind of transparency that the industry sorely needs, and we are excited to be one of the pioneers to utilize the new SaaS model.”

The Zoomd platform, in its current form, is now available to all sizes of advertisers and advertising agencies that wish to have full transparency and save time in their user acquisition strategies and campaigns. Zoomd expects that more companies will be on-boarded in the coming weeks.

About Zoomd:

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

Disclaimer IN REGARD TO Forward-looking statements

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect to Zoomd’s ability to successfully grow the number of users using its new SaaS platform and the overall future success of the product offering. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

For further information please contact:
Company Media Contacts:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

Investor relations:
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com

When someone mentions online search, Google comes to mind. The dominant search engine has won the digital marketing department’s hearts and minds over the years and generated enormous revenues. But search-engine marketing doesn’t necessarily have to end there, and why let Google have all the fun? Inside a company’s website lies plenty of potential in the site search to yield positive results.

Site-search and search engines like Google, Bing, and Yahoo are designed to help individual users find the content they are searching for. They provide millions of search results for users to sift through, though most users only look through the first search engine results page (SERP). Website proprietors have an opportunity to improve user journeys, which can lead to higher user retention.

“On Site search” plays a different role, though, than that of a web search engine. Google can help get traffic to a website, but how can a publisher keep users on that site? How can sites strengthen the average-visit duration and the pages per visit? Answering these questions the right way can lead publishers to increased monetization, which simply means more revenue from display ad placements on the proprietor’s site. It starts with understanding on-site search and how to improve it for the benefit of the user and the business.

For e-commerce websites, site-search engines are everything. Approximately 20 percent of these kinds of websites’ search traffic comes from the website’s internal site search, but this can reach as high as 30-40 percent. Consumers using site search already know what they’re looking for, and thus are more ready to buy. Having an optimized site search that helps guide them more quickly toward the right product can help raise purchase conversions. Remember, a frustrated customer frustrated by his or her inability to find the product is more likely to bounce.

Publishers of all sorts can benefit from site search, but it depends on what sector. The numbers vary by industry. For example, “wiki” websites or a specific website like Encyclopedia Britannica certainly could, since the search is critical for the user experience. News websites tend to lack capable site search engines, because the demand is low, with around and less than one percent of traffic. On news agency websites, users tend to look for items by category or browse through the site without an aim to see the stories since they don’t necessarily have something specific to search.

Still, it’s critical to have a search ability that answers these existing search queries. We may be facing a chicken and egg problem. Search accounts for a low amount of traffic, but it might be due to faulty search tools. After all, a study by Forrester Research found that 43 percent of visitors go immediately to the search bar when they enter a new website. That search makes up such a dramatically lower proportion of the traffic more likely than not indicates there is considerable room for improvement. There is an opportunity here to drive traffic in a way that will increase revenues.

One aspect of why search is crucial is not immediately apparent. Who is it that needs the search function the most? A new user of a website. New users do not know how the website is structured. Beyond that, the odds are they have no intention of familiarizing themselves with the site enough to understand the logic of how things are cataloged. New users need a simple way of immediately finding what they are looking for. After a publisher has gone through the painstaking efforts of finally getting a new user to the site, it is wasteful to have that user leave without finding the relevant page or content item. It is often stuffed several clicks away. Furthermore, the problem of discoverability increases as the page grows and becomes more cluttered over time.

There are several changes publishers can make at the outset to the search on site to make the user experience better and streamlined. These minor changes can make a great deal of difference to a user, especially one who uses it on his or her phone. For example, placement on the web page, the call to action button for “search,” and a user-friendly design, are critical tenets of positive user experience (UX).

Websites must deliver relevant results quickly. Relevancy has to do with semantics and how the site can analyze the user’s search query to understand what he or she is truly looking for. Providing an endless list of results can be frustrating, so taking long-tail keyword searches and designing the search to understand what’s really at the heart of the query is critical. The results can also look better. Currently, sites often list results in a very dry fashion list view. Instead, they could add features like pictures, video thumbnails, title view, or many others to optimize the look and feel. One feature showing promising results is site-search suggestions. The function can give users ideas of what to search for, and some statistics suggest 25 percent of users will click on site-search suggestions.

Lastly, the amount of data extracted from on-site search has enormous value to publishers and merchants. Query data from search can give insights into what user interests. It provides clues on what kind of content to invest in, even if some things in search are harder to find. The data can help a proprietor optimize the website to make improvements throughout in ways that will enhance the user experience, increase visit duration, and average pages per session numbers. A crucial piece of data that can only be revealed by search is data from “no results” searches. If a user clicks around but can’t find the desired page or content item, he or she leaves the site. The publisher is none the wiser on what information could have made the user stay on the site. But a no-results query reveals what useful information publishers can add to the website that users want to find.

While site search might seem like a triviality, it has tremendous merit. Many may think of “search” as Google’s area. But Google can’t necessarily provide the depth on any individual website that the website can for itself. The benefits are there for the taking, and it’s time to squeeze the most out of the potential on on-site search.

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The article was first published on Business 2 Community on August 19th, 2020

Zoomd Integrates Google UAC Into Its Platform, Following the Generation of US$27 Million in Revenue in 2019

The company announces the integration of Google Universal App Campaigns, following weeks of onboarding customers including, Disney, German IDG, and South Africa’s Inquirer.

VANCOUVER, British Columbia, April 28, 2020 /PRNewswire/ — Zoomd Technologies Ltd. (TSXV: ZOMD), and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech user-acquisition and engagement platform, is pleased to announce today the successful integration of Google Universal App Campaigns (UAC) with its API. In addition to the integration of Google’s UAC service, Zoomd is pleased to announce that it has on-boarded several advertisers and publishers in Q1 of 2020 and has released its financial and operating results for the year ended December 31, 2019 (the “Financial Statements“), noting revenues of US$27 (CA$36) million in 2019.

Regarding its financial results, Zoomd is pleased to note that the estimated results the Company published for Q4 of 2019 on February 14, 2020, were consistent with the Financial Statements. The Company’s profile on SEDAR (www.sedar.com) contains the Financial Statements and the Company’s MD&A relating to the Financial Statements, where investors and perspective investors can find additional and more detailed information about the Company’s financial results.

While the long-term ramifications of the COVID-19 pandemic remain uncertain, Zoomd has developed a plan to leverage digital advertising, UA campaigns into its user-acquisition service. As a result, Zoomd has recently on-boarded a number of advertisers including, Disney, Com2Us games, RollicGames, as well as publishers including, Germany’s IDG , Philippines’ Manilla Times, Vietnam’s Thethao, and South Africa’s Inquirer magazine. Following the on-boarding of these new clients, Zoomd finalized the integration of Google UAC into its user-acquisition platform service, expanding the reach available to marketers on the platform.

Google was recently cited by Appsflyer in its Performance Index rankings, as the number one platform for the quantity and quality of apps installed on it, largely due to its UAC platform. Launched in 2015, Google UAC allows advertisers to reach all of Google’s ad networks, including the search results page, Play Store, and YouTube.

Zoomd’s technology features a unified platform that delivers several advantages for digital publishers and advertisers. The platform manages all User Acquisition (UA) actions under a single user-friendly dashboard, offering campaign managers one screen and one invoice for all their UA activity. Zoomd also provides a site-search solution for publishers based on advanced Natural Language Processing coupled with artificial intelligence. These services have powered more than 2,500 daily campaigns running on the platform, campaigns for publishers and advertisers, reaching 200 million devices daily. In addition to the latest additions to Zoomd’s API, the company’s dashboard offers marketers more than 600 other media channels to reach users through.

“This is a critical milestone for the company, and we at Zoomd are proud to be integrating data giant Google’s UAC tool into our unified dashboard,” says Zoomd Chairman and Co-Founder Amit Bohensky. “Moreover, while the Google UAC integration is vital to our objective of continually improving Zoomd’s platform, management views the onboarding of advertisers like Disney as an avenue to further grow our relationships with other digital giants in the future and expand the breadth and depth of our client base.”

About Zoomd

Zoomd (TSXV: ZOMD), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary Statement Regarding Forward-Looking Information

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect to Zoomd’s future financial situation, its expected ability to attract new clients, its ability to grow its market share and its ability to mitigate against the impacts of COVID-19. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties; the effects and impacts of the COVID-19 pandemic, the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

Company Media Contact:
Amit Bohensky
Chairman
Zoomd
ir@zoomd.com