The cutting-edge agenda of the App Promotion Summit covers new ways to drive app growth through user acquisition understanding more about SKAN 4.0, best UA tactics using influencers and creators, and digging deep into your first-party data to maximize reach, analytics, engagement and retention.
User acquisition has seen some huge changes this year with the introduction of iOS 14, and the end of Apple’s IDFA.
This panel was hosted by Zoomd CMO, Omri Argaman, joined by a great team of mobile experts from Air Apps, Voodoo, Project A Ventures, Sparks Networks to find out how to effectively manage campaigns and channels in this new era, getting ready and planning 2022 media plans that will work.
Tune in to the interactive 2021 user acquisition panel with industry experts from across Europe and learn about what works and what doesn’t work for them in the media plan. Which channels drive more growth, and what to look out for.
A user-friendly app alone won’t ensure a high number of installs. You also need an effective mobile user acquisition strategy.
Every app developer wants the same thing, to achieve actual growth and generate genuine downloads. You’ve spent countless hours perfecting your application, why wouldn’t you want to get it into as many hands as possible? Unfortunately, a user-friendly solution alone won’t ensure a high number of downloads. You also have to develop an effective mobile user acquisition strategy.
Tune in to the interactive 2021 user acquisition panel with industry experts from across Europe and learn about what works and what doesn’t work for them in the media plan. Which channels drive more growth, and what to look out for.
VANCOUVER, British Columbia, December 18, 2020 – Zoomd Technologies Ltd. (TSXV: ZOMD, OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing tech (MarTech) user-acquisition and engagement platform announces the release of its State of User Acquisition (UA) 2020 report, in partnership with Business of Apps and App Promotion Summit. The report opened a window into some surprising insights from user acquisition professionals regarding media strategy and looking forward, the effect of COVID-19 on the acquiring new users.
As the pandemic quickly took hold around the world, brand marketers were quickly forced to shift gears and adapt to a changing user landscape, which meant going more digital. With a rise in mobile device use and remote work, marketers whose operations were already fully or partly digital stood to gain and learn a lot. To understand the effects of the COVID-19 pandemic and how marketers managed the drastic changes, Zoomd commissioned a survey in November 2020 to ask about a number of topics regarding user acquisition strategy, media channels, formats, and budgets. In total, 400 user acquisition professionals working for brands, agencies and industry leaders were surveyed.
The data in the report focused specifically on professionals from the brand-side, showing that, unsurprisingly, 55% of companies saw more conversions after the COVID-19 pandemic commenced. Other data from the survey showed some surprising results, namely:
“This year (2020) has shaken up the landscape all around us, yet the mobile apps industry shined immensely, demonstrating relevancy and meeting real needs as people are still experiencing lockdowns,” said Omri Argaman, CMO at Zoomd. “While we anticipated conversions would rise with more screen time, we did not foresee the success that marketers would experience with Apple Search Ads and we are very happy to see the strong collective reaction to a rise in ad fraud. We would like to thank our partners at the App Promotions Summit for the teamwork, and wish us all a better and healthier 2021.”
The full 2020 State Of User Acquisition report can be downloaded from here.
About Zoomd:
Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.
For further information please contact:
Company Media Contacts:
Amit Bohensky
Chairman
Zoomd
ir@zoomd.com
Investor relations:
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com
