There has been a lot going on at Zoomd in the last few months. During a time of market downturn, everything from changes in management to changes in product offerings have taken place. Zoomd has continued to innovate and expand its reach in spite of the challenges that it has faced. The company has done this by focusing on product offerings that are more efficient and have the highest value we can offer.

Zoomd: A Top User Acquisition Company in 2023

Throughout these changes, we have received a vote of confidence in our path moving forward. Business of Apps has recognized Zoomd as one of the Top User Acquisition Companies 2023 and one of the Top DSPs (Demand Side Platforms) 2023. These badges are a symbol of excellence and recognition in the user acquisition industry. They are given to companies that demonstrate outstanding performance, innovation, and customer satisfaction in their respective fields.

Zoomd user acquisition offerings include performance-based campaigns, suited to generating high ROI for all apps across different verticals. Understanding the complexity of app promotion, and getting the right users for different apps is what our team is passionate about. Winning through performance and delivering better results than what we’re committed to. Furthermore, Zoomd is committed to providing excellent customer service and support. As mentioned, part of the offering is the DSP that we provide to all clients, agencies and partners looking to automate their campaign optimization and results. Our DSP machine learning models automate everything including bidding, budgeting, targeting, and creatives, so app owners can focus on what matters most: growing their business. For example, our DSP has the ability to automatically adjust bids based on the user or device, as well as offer automatic A/B testing to optimize campaigns for the best performance.

It is not the first time Zoomd has received similar recognition, from other industry benchmark leaders and also from BOA. But this year, when many things change in the industry, AI is becoming a hype to be recognized with, even in the App advertising ecosystem. It gets more meaning and confidence in the company, and in our path moving forward. We are proud to be part of the App advertising ecosystem and have been recognized for our UA technology. We are confident that our UA technology will continue to be a driving force in the industry. This will help us create innovative solutions for our customers and partners.

With our user acquisition offerings as a whole, including our DSP, app developers can easily manage, optimize, and scale their UA campaigns across multiple channels and performance networks. Overall, our capabilities help reduce complexity and increase efficiency for app owners, while providing a comprehensive view of performance across all channels. Additionally, app developers can quickly identify high-value sources and make real-time changes to their campaigns, improving app install efforts or re-engagement campaigns with existing users.

It goes without saying that we’re honored to receive these badges of excellence from Business of Apps. These badges validate our vision and efforts to provide the finest UA solutions for our clients. These badges reflect our commitment to providing our clients with the most effective solutions for growing their app businesses and achieving their KPIs.
We thank Business of App for this recognition and we look forward to continuing to deliver value and results to our clients and partners. This is a great achievement for Zoomd and we are proud to share it with you, our loyal customers and partners. Thank you for your continued support and trust in us. We couldn’t have done it without you!

If you want to learn more about how Zoomd can help you grow your app business, you’re welcome to contact us today.
We would love to hear from you!

In today’s competitive mobile app landscape, effective advertising is paramount to driving app downloads, increasing user engagement, and ultimately boosting revenues. App advertising strategies encompass a wide range of techniques that help app developers and businesses reach their target audience, optimize visibility on app stores, and grow their app’s performance. In this article, we will discuss the top five things you should know about app advertising to maximize app revenues and achieve business growth. 

Define Your Target Audience and Their Needs in App Advertising: 

Understanding your target audience and their needs is the first step for successful app advertising campaigns. By identifying your ideal users and conducting thorough market research, you can tailor your advertising strategies to resonate with their preferences. This ensures that your campaigns are more likely to reach the right people and generate higher engagement. Knowing your audience also helps you identify the best platforms to advertise on and the type of content that will likely perform better. Incorporate relevant keywords such as “advertising,” “app advertising,” and “advertising mobile apps” to optimize your messaging, design, and targeting efforts. 

App Store Optimization (ASO) for Effective App Advertisement: 

App Store Optimization (ASO) is crucial for increasing visibility on app stores and attracting organic downloads. Optimize your app by strategically incorporating keywords like “app advertisement,” “increase app performance,” and “grow your app” in your app’s title, description, and metadata. Focus on creating a compelling app store listing that highlights your app’s unique features, benefits, and screenshots to capture users’ attention and improve conversion rates. 

Advertising App

Choose the Right Platforms and Channels for Advertising Apps: 

You probably have an awesome app that you want to promote and make more money from, you need to choose the right platforms and channels for advertising. There are many options out there, but some are better than others depending on your goals and budget. For example, you can use popular sources like Google, Meta, TikTok, or programmatic platforms with ad networks. These can help you reach a large and diverse audience that is interested in your app’s category and features. But don’t limit yourself to just one platform. You should explore all the possibilities and create a media plan that covers all the bases. You can also advertise your app through DSPs and ad networks, which gives you more control and flexibility over your campaigns. They can also help you optimize your performance and visibility, and get more installs for your app by targeting the right users at the right time and place.

Leverage Word-of-Mouth and Influencer Marketing for App Advertisement: 

Word-of-mouth and influencer marketing can significantly impact app downloads and user engagement. Encourage your existing users to share your app with their network by implementing referral programs and incentives for successful referrals. Partnering with influencers in your app’s niche can also boost brand awareness and attract new users. Incorporate keywords like “advertising apps for business” to optimize your reach in the business community. 

Implementing MMP and Analytics for Measuring App Performance: 

To optimize your app advertising efforts, it’s essential to track and measure your app’s performance accurately. Implement a reliable Mobile Measurement Partner (MMP) to gather data on installs, engagement, and revenues. Analyze user feedback and reviews to gain insights into user satisfaction and identify areas for improvement. By incorporating keywords such as “advertising app performance” and “increasing app revenues,” you can make data-driven decisions and continually refine your advertising strategies. 

App advertising is dynamic and can be sometimes a complex process that requires a deep understanding of your target audience, effective optimization techniques, and strategic promotion across various platforms. By defining your target audience, optimizing your app’s visibility through ASO, choosing the right advertising platforms, leveraging word-of-mouth and influencer marketing, and implementing MMPs and analytics, you can increase app revenues, enhance app performance, and achieve sustainable growth. A successful plan and execution are all about mixing different channels, digging deep into the data that your campaigns produce, and keep testing new channels and approaches along the way.

Advertising for apps?

Stay informed about the latest trends in app advertising with Zoomd to adapt your strategies accordingly, and continually refine your approach to stay ahead of the competition in the ever-evolving world of mobile apps.

In today’s competitive app market, increasing app installs and acquiring users are crucial for mobile app success. With millions of apps available across various platforms, it’s essential to employ effective tactics to stand out and drive user acquisition. So how can app marketers try and be distinct in this competitive arena? In the following article, we will explore proven tactics to boost app installations and enhance user acquisition strategies.

Implement App Store Optimization (ASO) Strategies

Searching within app stores is one of the most common ways to install apps. ASO is a continuous process that involves optimizing various elements to improve your app’s search rankings within app stores. To maximize visibility and attract potential users, optimize your app store presence by:

1. Keyword Research: Conduct thorough keyword research to identify relevant and high-volume search terms. Incorporate these keywords naturally in your app title, description, and tags so people could search for them intuitively.
2. Compelling App Title and Icon: Create an engaging and descriptive app title that reflects its core features. Additionally, design an eye-catching app icon that conveys the essence of your app. People shop with their eyes and are attracted to show-stopping graphics. 
3. Persuasive App Description: Write a concise and compelling app description that highlights the unique value proposition (USP) and key features of your app. Use screenshots and videos to visually showcase its functionality.
4. App Ratings and Reviews: Encourage satisfied users to rate and review your app. Positive ratings and reviews, not only improve your app’s visibility but also build trust and credibility.
5. Localization: Tailor your app’s metadata, screenshots, and description to target specific regions and languages. This approach can significantly increase visibility in local markets.
6. Regular Updates: Consistently update your app to enhance its performance, fix bugs, and introduce new features. Frequent updates demonstrate your commitment to user satisfaction.

Leverage Influencer and Social Media Marketing 

User acquisition can be greatly enhanced by utilizing influencers and social media platforms. Here are some tactics to consider:

1. Influencer Partnerships: Join forces with influencers in your niche to promote your app. Their endorsement and recommendations can reach a wide audience and generate organic installs.
2. Engaging Social Media Content: Create engaging and shareable content on platforms like Facebook, Instagram, Twitter, and TikTok. Utilize app teasers, tutorials, user testimonials, and giveaways to generate buzz and attract potential users.
3. User-Generated Content: Encourage users to create and share content related to your app. User-generated content serves as social proof and can influence others to download and try your app. You can use professional services such as Zoomd’s CGC (creator-generated content) department, to reach the most precise influencers to promote your app in the most efficient way.  

Implement Referral Programs and Incentives 

Incentives and referral programs can motivate existing users to spread the word about the app, resulting in an increase in user acquisition. Several strategies can be considered:

1. In-App Rewards: Offer incentives such as in-app currency, exclusive content, or discounts to users who refer others to download your app.
2. Personalized Referral Codes: Provide users with unique referral codes that they can share with their network. This method helps track and reward successful referrals.
3. Gamification Elements: Integrate gamification elements within your app to make the referral process more engaging and enjoyable. Users are more likely to refer to friends and family if they perceive it as a fun activity.

How to increase App installs

How to increase App installs?

Once you have all the above strategies in place and have applied these organic initiatives, it’s time to take your app install strategy to the next level. That’s exactly where Zoomd comes in. Zoomd’s user acquisition platform allows you to reach international audiences, grow your audience dramatically and see ROI faster than ever before. By leveraging the power of user acquisition platforms like Zoomd, marketers can access advanced targeting, optimization, and analytics features, ensuring their campaigns reach the right audience and drive maximum app installs. 

With continuous evaluation, optimization, and data-driven decision-making, developers and marketers can stay ahead in the competitive app market, effectively acquiring users and achieving success. Implement these tactics and leverage user acquisition platforms to increase app installs, expand your user base, and drive long-term app growth. Stay proactive, adapt to market trends, and prioritize user satisfaction to establish a strong and sustainable app presence.

What if your website performance could experience over 40% increase in average session length, double the pageviews, and 30% less bounce rate?
That’s exactly what publishers experience with Zoomd’s free on-site search tool and now is the time to do so, as people are still quarantined all over the world, stuck to their mobile phones and computers, consuming more digital media than ever.

Retain Readers with More Engaging, More Relevant Experiences

When readers browse through your site, they want to find the content they need as soon as possible, and they want to enjoy their journey.
When publishers provide an on-site search experience that is visually engaging and is customized to their needs, readers kick off their shoes, get some cake or smoothie, and keep on reading.

Visual, Engaging On-Brand Experience

Visitors are used to line after line of headlines and metadata in Google’s search results. Therefore, when they log into your site, it’s easy to immerse them in deeper experience if you turn these results to a visual party.
Check out the difference between what Google Custom on-site Search results look like and what your on-site search tool can create. What would you prefer to browse through?

Moreover, providing visual search results differentiates your website from Google’s experience. You can customize the look and feel of the search layout to match your site design, which will deepen brand recall and affinity.
The on-site search is optimized for both mobile and desktop, and both new and returning visitors.

Quick Orientation for New Readers

Chances are, your team works hard every day, investing plenty of resources, to get more people to check out your site. Once they do, they enter a form of unfamiliar land. After all, they don’t know how you’ve structured your site and what’s the quickest way to find what they need.
It’s our job as publishers to give them a quick compass – and thankfully, online readers have already shown the online publishing industry what that compass needs to be.
As our CMO Omri Argaman shared on Business 2 Community, “43% of visitors go immediately to the search bar when they enter a new website” according to a Forrester Research study.

Personalized Journeys for Returning Readers

If your visitors have already spent some time on your site, or if they’re returning visitors, the advanced technology operating your on-site search can give you an unfair advantage.
Zoomd’s on-site search is created using patented NLP technology, plus machine learning and artificial intelligence algorithms. Alongside our advertising products, the search tool turns 500,000,000 daily events into measurable business results.
Therefore, once a reader has spent some time on your site, the on-site search tool is able to offer contextualized results based on that reader’s personal activity. Therefore, she’s more likely to stay on the site, check out additional pages, gain trust, and eventually convert throughout your funnel.
And that’s with the basic features of the search tool alone. Smart publishers take a few extra steps, tapping into the more advanced options, to improve results even further (and yes, the advanced options are also totally free and very easy to customize – no need for tech superpowers).

Know What Content to Invest in Based on Data from Your Readers

While you don’t need tech superpowers, it *is* easy to feel like a super-publisher when you check out the data the search tool provides, and take a few actions based on this data.

Develop the Most Desired Results Readers Look for

One of our favorite parts of the search tool is that you get the information you never had before.
Usually, when a reader can’t find something on your site, she’ll just click the “back” button and ask Google to find her another resource. With the on-site search tool, she might still do that – but unlike before, you’ll know that this happened.
When you start seeing a recurring theme in searches that didn’t provide any results, you can see which content readers need most from your site – and develop it.
You can also develop more of the content you do have, once you understand how popular it is in on-site search.

Give Them Relevant Content When They Get Lost

Sooner or later, we all find ourselves stumbling upon the good old 404 page. So set your 404 page – and your readers – to success.
Use the search tool to offer contextually relevant articles and videos, presented in a visually engaging way, to encourage them to explore some more, and continue their journey with your site.

Increase Average Visit Duration and Pages Per Visit

Of course, you don’t need to wait for a reader to find your content. Using the on-site search tool, your content can find your reader as she browses through the site.
Two of the features that help your content do that:

• Top Searches: At the top of your site, present a row with popular search results. You have total control over which keywords are placed there, so the top searches can be relevant to a promotion you run, or could be topics you know keep visitors engaged longer on the site.
• Top Video Searches: Similarly, you can promote top videos during on-site search. This can be done automatically – have the tool select popular videos from your site, which are most relevant to a search query. And it can also be done manually, to help you promote specific video content.

And that’s not all. The tool also lets you promote third-party content and your own direct ads as an additional monetization path.

Increase Monetization with the Traffic You Already Have

Publishers who use the on-site search tool discover there are many ways to significantly increase monetization with the traffic they already have.
And since it’s done with such a high-quality reader experience, it actually brings them even more readers, which, you guessed it, improves monetization too.

Leverage the In-Search Ads Available in Your Free On-Site Search Tool

Add new ad units inside the search overlay, and earn money when readers click on them.

1) In-search ads- Add sponsored banners and videos inside the search overlay.
2) Native ads- Ads that blend in with your site’s design, for a better user experience.
3) Top searches-  As mentioned above, you can have a row of keywords at the top of your site, representing “top searches” on your site. The idea is to encourage readers to click on a keyword and explore related content. Some or all of these keywords can actually be ads.

Source: VentureBeat

Get More Ad Views and Clicks

1) Use data and AI to develop more of the content that works. As mentioned above, once you know which content readers want, search for and click on, you can develop more of that. More page views mean more ad views and clicks. Plus, the AI-based search tool leads visitors to the more relevant content, where they are much likelier to engage with ads.
2) Get more ad views from your current readers. More time on the site means readers can see (and click on) more ads. It also means they’re likelier to remember you and come back another time (to see and click on more ads), and/or recommend you to their friends (who, too, will see and click on ads).
3) Get more ad views from Google. A better reader experience, which leads to more time on site and more page views per visit, signals to Google this is a high-quality site, that needs to get more visitors, who can view more ads. Invest in your current readers, and Google is likelier to help you out.

Example of Zoomd on-site search layout on Times Leader website

Source: Times Leader

Optimize Sponsored Content

4) Create better conversion paths. Once you improve the user experience and reader journeys with the search tool, you’ll be able to charge more from sponsors and other direct advertisers, because you’ll know how to optimize on-site campaigns for the right readers.

Some of the Monetization Results Publishers are Seeing with On-Site Search
With so many ways to increase site monetization, these are some of the results our publishers have been seeing:

• +20% eCPM
•  $15 eCPM video ads
• An additional 3-4% revenue within the first month

Want similar results?

It Only Takes a Few Minutes to Get the Free On-Site Search Going
No matter how big or small your website is, investing in your current readers will help build loyalty, retention and even advocacy, as readers tell their friends about the differentiated experience you offer.
And the best part? Investing in this advanced on-site search tool is free and only takes a few minutes to get started. It requires only one line of code, so you don’t need advanced tech skills to get going. Click here to sign up, and you’ll zoom into growth.

About Adam:
Adam Agassi is the Director of Publisher Relations who defines, develops and executes Zoomd’s business strategy, leading the onboarding of new partnerships that mainly consist of tier-one websites from top markets. Adam has an international background and prior to Zoomd, has worked in sales and business development at ad tech and MarTech companies for over six years.
He is highly knowledgeable of publishers’ pains and needs in a market that changes on the fly. When he finds some time off, he enjoys sports activities and cooking.