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Zoomd Wiki

Perguntas frequentes
Sobre Zoomd
  • O que a Zoomd realmente faz?
    A Zoomd é uma empresa MarTech inovadora, verdadeiramente dedicada a ajudar anunciantes e publishers a atingirem seus indicadores-chave de desempenho (KPIs) por meio de uma plataforma de publicidade patenteada baseada em alta performance.
  • Mas que tipo de produtos e serviços a Zoomd oferece?
    A Zoomd oferece um eficiente mecanismo de busca de sites para publishers e uma plataforma de aquisição de usuários de aplicativos móveis para anunciantes integrada que possui em sua base grande parte das mídias digitais globais.
  • Quando a Zoomd foi fundada?
    Zoomd is a merge of two companies. Zoomd which was founded in 2012 as an Israel Search technology Start up and Moblin an industry-leading mobile acquisition platform founded in 2003. The two companies merge in 2017.
  • Qual é a diferença entre Zoomd e uma agência?
    Zoomd provides a technology platform for all different companies, from small app developers to large enterprises. The media buying process is done via the robust platform rather then manually, focusing only on results and achieving client's KPI's and goals, rather than developing creative and strategy planning.
  • Minha agência de publicidade pode trabalhar com a Zoomd?
    Yes! No problem at all. We work with a lot of Global and local agencies supplying them the needed UA activity for their clients. Working with the agency OR together with the agency and with the client.
  • Onde se localizam os escritórios da Zoomd
    Sedes localizadas no Canadá, Bulgária, Israel, Coréia do Sul e subsidiárias em Cingapura, México e Brasil fazem da Zoomd uma empresa global.
Termos gerais da indústria
  • O que é Aquisição de Usuário?
    Aquisição de Usuário (UA) é o ato de ganhar novos utilizadores para um aplicativo, plataforma ou outro serviço por meio de atividades de marketing focadas na geração de instalações.
  • O que significa CPI?
    O preço do CPI representa o valor pago por instalação de um aplicativo em um dispositivo móvel. Por exemplo, se um anunciante determinou uma campanha para ter seu aplicativo instalado 800 vezes a uma taxa de CPI de US$ 8,00, então, cada instalação custaria US$ 8,00 e, no total, ele pagaria US$ 6.400,00 pela campanha.
  • O que é CPM?
    Cost per thousands (or Cost per Mille) is the amount an advertiser pays a website per one thousand visitors who see its advertisements).
  • O que é CPc?
    Cost Per Click is a pricing model used in mobile user acquisition campaigns in which app pay each time a user clicks on their in-app ad. CPC = advertising cost / clicks. As an advertiser, your cost per click will always be less than or equal to your maximum bid, as it is an average of bids against a series of competitors over a period of time.
  • O que é CPE?
    Cost Per Engagement is an advertising pricing model. CPE model means that an ad is paid only when it's engaged with, as opposed to other payment models such as CPC and CPM.
  • O que é MMP?
    A mobile measurement partner, or MMP, is a platform that collects, organizes, and standardizes app data to deliver a uniform assessment of campaign performance metrics. This is typically accomplished via the implementation of a software development kit (SDK) which allows the measurement partner to collect signals around viewability, time in view, non-human traffic, and user behaviors (such as click-throughs, installs, and purchases). As an independent third party, the MMP verifies performance and fosters trust between mobile publishers and their advertising partners through a standardized set of universally applicable metrics. Marketers can use these metrics to evaluate and optimize their campaigns and compare performance across various networks.
  • O que é um Ad Exchange?
    An ad exchange is a digital marketplace that enables both advertisers and publishers to buy and sell advertising space (ad units) often through real-time auctions done automatically by a unique algoritm. They’re most often used to sell display, video and mobile ad inventory.including mobile app ad space
  • O que é um SDK?
    A software development kit (SDK) is a set of tools that provides a developer with the ability to build a custom app which can be added on, or connected to, another program. SDKs allow programmers to develop apps for a specific platform.
O que é Ad Tech?
  • O que significa Ad-tech?
    Short for Adverting Technology is a wide term that describes systems of analyzing and managing tools for programmatic advertising campaigns. Some of these tools and software include demand-side platforms, data management platforms, ad networks, exchanges and more.
  • O que é DSP?
    DSP is short for Demand Side Platform- Automatic, technologically advanced system that helps advertisers to launch their online ad campaigns, optimize them and reach the desired audience. The DSP interacts with SSP, Ad Network, Ad Exchange, and with publishers directly in an automatic manner within milliseconds.
  • O que é SSP?
  • First-party data