By Dani Rovin, Business Development Manager

The holiday season is a difficult one for any sales or business development manager, but you can overcome it with the right strategies and some creativity. Even though many of your leads are likely to be on holiday vacations at this time, app usage skyrockets during this busy season. This jump in app usage means it’s not about sending more emails and contacting all of your past leads but rather about finding new and creative ways to reach the most relevant prospects.

Marketing Strategy for an App: How to market a mobile App?

Finding new and creative ways to reach the most relevant prospects for your app during the busiest shopping season.

To help you have successful reach outs over the holiday season, we’ve built a list of SaaS selling tips to help inspire you:

1. Prepare for the holiday season in advance

The holiday season doesn’t always start with the actual holidays. Many prospective leads start preparing for their Christmas purchases early in the year so plan ahead and make contact early enough they haven’t already made their decisions.

2. Don’t be too pushy in your outreach

The last thing your prospects want is to be inundated with emails and messages from you during the holidays. However, that doesn’t mean you can’t reach out at all, you just need to be creative with how you do it. Many leads are both considering and willing to buy at this time, so it’s crucial to hit the right person with the right messaging without unintentionally pestering them away.

3. Target your efforts on the right vertical

Get better results by focusing on the right targets. Some verticals can still prove very fruitful during this time. For example, e-commerce is a great vertical to target during this time as consumers spend an increasing amount of time on e-commerce apps year after year. According to Adjust, in November 2021, global installs and sessions of shopping apps jumped 24% compared to the rest of the year, which leaves you with many opportunities to make contact.

4. Use special Christmas-themed sales and promotions

Spread the cheer around by offering deals themed for the holidays. This could be in the festive form of promotions that take on holiday themes to attract new customers, or you could encourage current customers to play Santa by gifting your product to someone for a discounted price. The holiday season is full of creative inspiration, so find exciting ways to make your customers’ seasons bright.

5. Find time to thank your current customers

Don’t leave your current customers out in the cold! This is a great time to reach out to your current clients to focus on promoting upsells and cross-sells. If you’re offering great deals for new customers, make sure you’re taking care of your current customers as well, so they don’t feel left out of the deals. The holidays are about letting your loved ones know you care about them, and if you bring that sentiment to your clients, you’ll be more likely to spend many more holidays with them as you increase brand loyalty.

6. Don’t slow down during the holiday post-season

Nothing is over until the ball drops! Your leads will return from their holiday vacations feeling fresh and ready to explore their options. This makes for a perfect time to reach out and make them an offer so they’ll want to start the new year with you.

The Holidays Don’t Have to Be Hard

The holidays can be a struggle for every SaaS Sales Manager, but they don’t have to be. Instead of seeing them as slow and full of difficulties, see them as an opportunity to be creative in the ways you bring in new clients and an opportunity to build your relationships with existing customers. The holidays can be chaotic, but by planning ahead and following these tips, you will not only survive but thrive during this busy season. Your success will help to avoid any post-holiday slowdowns and allow you to enter the new year on a high and ready to take on new goals. 

Schedule a meeting with us to see how we can help you make the most out of each campaign this holiday season.

Conference call to be conducted on May 2, 2022 at 11 a.m. ET.

VANCOUVER, British Columbia, April 26, 2022 – Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing technology (MarTech) user-acquisition and engagement platform, announced today that it expects to report its financial results for the year ended December 31, 2021 on April 29, 2022. The Company has scheduled a conference call on Monday May 2, at 11:00 a.m. ET, to discuss the results.

Interested parties can access the conference call via Internet webcast, which is available in the Investors section of the Company’s website at https://zoomd.com/investors/ or at  https://app.webinar.net/BQ5o4odDrVP

Interested parties who would like to submit a question to be addressed on the call should email the question to ZOMD@lythampartners.com .

A webcast replay will be available in the Investors section of the Company’s website at https://zoomd.com/investors/ or via  https://app.webinar.net/BQ5o4odDrVP.

On March 7, 2022, the Company announced preliminary 4Q2021 financial results: https://zoomd.com/preliminary-4q2021-fs/

About ZOOMD

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

Disclaimer IN REGARD TO Forward-looking statements

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect Zoomd’s release of its financial statements on April 29, 2022. Forward-looking statements are based on our current assumptions, estimates, expectations and projections that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

For further information please contact:

 Company Media Contacts:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

+972 722200555

Investor relations:

Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com

646-829-9701

Key Highlights

• Revenues in 4Q21 are expected to be $18.6M, a year-over-year increase of 181%.

• Adjusted EBITDA in 4Q21 is expected to be $2.7M, versus ($0.1M) loss in 4Q20.

• Revenues for the full year 2021 are expected to be $52.5M, a year-over-year increase of 106%.

• Adjusted EBITDA for the full year 2021 is expected to be $5.7M versus ($2.6M) loss in 2020.

VANCOUVER, British Columbia, March 7, 2022 – Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) (https://wordpressmu-935437-3249329.cloudwaysapps.com) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing tech (MarTech) user-acquisition and engagement platform, today provided preliminary financial results for the fourth quarter and full year ended December 31, 2021. Record results for 4Q2021 and FY2021 which leads to $8.3M adjusted EBITDA increase YOY, these record results were driven by the continued material increase in marketing budgets allocated to Zoomd, most notably from the fintech, gaming and eCommerce sectors.

Management Commentary

“We are proud to have achieved another record quarterly revenues and adjusted EBITDA in 4Q21, being the fifth consecutive quarter of growth in both revenue and adjusted EBITDA” said Ofer Eitan, Zoomd’s CEO, adding “the continued increase in our revenues is a testament to the strong ROI that our customers are witnessing from our technology and services. We enable greater time saving, results and efficiency with real-time control, which allows our partners to grow greatly and immediately by demand with limited additional resources.”

Mr. Eitan concluded by noting that “Our team’s focus on diversifying our client base by securing new customers, in sectors such as Ecommerce, iGaming, Gaming and Fintech, show fruitful results. Further, our growth initiatives to expand into new geographies, such as Latin America and Asia; as well as attracting large Fortune 500-type company customers, are all contributing to growth.”

About Zoomd:

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

Information regarding the Company’s future growth prospect and the preliminary unaudited financial results contained in this press release may constitute forward-looking-information within the meaning of securities laws. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. The financial estimates provided in this press release is provided to provide early guidance on the fourth quarter and full year financial performance of the Company and readers are cautioned that this information may not be appropriate for any other purpose. In preparing the financial estimates, the Company completed an initial review of operations for the quarter ended December 31, 2021, however actual results may differ materially from the financial estimates provided in this press release as the financial outlook has not been audited or reviewed. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. The Company has assumed that the material factors referred to herein will not cause such forward-looking statements and information to differ materially from actual results or events. However, there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. Other than as required under securities laws, we do not undertake to update this information at any particular time. Forward-looking information contained in this press release, including with respect to any future growth, is based on our current estimates, expectations and projections, which we believe are reasonable as of the current date. The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

CAUTION REGARDING FINANCIAL ESTIMATES

The financial estimates set forth above are based on an initial review of the Company’s operations for the quarter ended December 31, 2021 and are subject to change. The Company’s independent registered public accounting firm, Brightman Almagor Zohar & Co. (Deloitte Member Firm), has not audited, reviewed or performed any procedures with respect to the accompanying financial estimates and other data, and accordingly does not express an opinion or any other form of assurance with respect thereto. They should not be viewed as a substitute for audited financial statements prepared in accordance with generally accepted accounting principles and are not necessarily indicative of the Company’s results for any future period.

CAUTION REGARDING NON-IFRS FINANCIAL MEASURES

This press release refers to “Adjusted EBITDA” which is a non-IFRS financial measure that does not have a standardized meaning prescribed by IFRS. The Company’s presentation of this preliminary financial measure may not be comparable to similarly titled measures used by other companies. This preliminary financial measure is intended to provide additional information to investors concerning the Company’s estimated results. Adjusted EBITDA is defined as earnings before interest, tax, depreciation and amortization, as adjusted for share-based payments, and is a measure of a company’s operating performance. Essentially, it’s a way to evaluate a company’s performance without having to factor in financing decisions, accounting decisions or tax environments. The following table (all in $US thousands) shows the Company’s Non-IFRS measure (Adjusted EBITDA) reconciled to operating profit for the indicated periods:

Management uses this non-IFRS measure as a key metric in the evaluation of the Company’s performance and the consolidated financial results. The Company believes Adjusted EBITDA is useful to investors in their assessment of the operating performance and the valuation of the Company. However, non-IFRS financial measures are not prepared in accordance with IFRS, and the information is not necessarily comparable to other companies and should be considered as a supplement to, not a substitute for, or superior to, the corresponding measures calculated in accordance with IFRS. The references in this press release to Adjusted EBITDA are forward-looking information about prospective financial performance and readers are cautioned that this information may not be appropriate for other purposes.

For further information please contact:

Company Media Contacts:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

+972 722200555

Investor relations:

Lytham Partners, LLC
Ben Shamsian
New York | Phoenix | Los Angeles
ZOMD@lythampartners.com

A conference call to be conducted on April 20, 2021 at 11 a.m. ET.

 VANCOUVER, British Columbia, April 13, 2021 – Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing tech (MarTech) user-acquisition and engagement platform, announced today that it expects to report its financial results for the fourth quarter and for the full year ended December 31, 2020 on April 20, 2021, before the TSX-V opens for trading. The Company has scheduled a conference call that same day, April 20, 2021, at 11:00 a.m. ET, to discuss the results.

Interested parties can access the conference call via Internet webcast, which is available in the Investors section of the Company’s website at https://zoomd.com/investors or at https://www.webcaster4.com/Webcast/Page/2473/40851.

Interested parties who would like to submit a question to be addressed on the call should email the question to ZOMD@lythampartners.com .

A webcast replay will be available in the Investors section of the Company’s website at https://zoomd.com/investors or via https://www.webcaster4.com/Webcast/Page/2473/40851.

About ZOOMD:

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

Disclaimer IN REGARD TO Forward-looking statements

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect Zoomd’s release of its financial statements on April 20, 2020. Forward-looking statements are based on our current assumptions, estimates, expectations and projections that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

For further information please contact:
Company Media Contacts:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

Investor relations:
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com