The cutting-edge agenda of the App Promotion Summit covers new ways to drive app growth through influencer marketing, App Store Optimization (ASO), user acquisition, social media, analytics, engagement and retention.
If you ever attended any of the previous event’s you know how insightful those days are, and now with a virtual event, we even have many more sessions to attend full of new ideas, tactics, and actionable strategies that will help to grow and scale your app.
The App Promotion Summit Berlin is back as a hybrid event including an in-person event gathering mainly European digital marketers at Hotel Adlon, together with a full 4 days of interactive panels and workshops.
Rebuilding User Acquisition Panel – Managing Campaigns in a Post-iOS14+ World
User acquisition has seen some huge changes this year with the introduction of iOS 14, and the end of Apple’s IDFA.
This panel was hosted by Zoomd CMO, Omri Argaman, joined by a great team of mobile experts from Air Apps, Voodoo, Project A Ventures, Sparks Networks to find out how to effectively manage campaigns and channels in this new era, getting ready and planning 2022 media plans that will work.
Tune in to the interactive 2021 user acquisition panel with industry experts from across Europe and learn about what works and what doesn’t work for them in the media plan. Which channels drive more growth, and what to look out for
The interactive live panel will include fantastic insights from industry leaders who will share their experiences and thoughts on a range of app growth topics.
In case you’ve missed this year’s panel, we welcome you to view the video recap here.
App growth awards
Zoomd is a finalist in two categories at the app growth awards:
Best app advertising platform
Best user acquisition company
Tune in for the awards ceremony during the event.
App Promotion Summit Berlin is Berlin’s leading app and mobile conference. It offers the ideal opportunity to learn growth marketing strategies and tactics directly from the world’s top app growth experts. It will feature rooms of knowledge and plenty of time for networking in our unique one-day format.
2020- The year of new insights
With Covid-19 hitting globally in the beginning of 2020, this year’s growth panel will be extremely insightful, addressing everything that happened in the realm of user acquisition. What are the newest trends in user acquisition within the digital marketing world, and how can you differentiate yourself?
These are all very important questions for the modern-day digital marketing specialist. However, they are not always the easiest to figure out.
The interactive state of UA panel hosted by Zoomd CMO, Omri Argaman, where he’ll be joined by industry experts revealing the results of the joint survey with Business of Apps.
If you’ve missed the live panel, you can watch it on-demand here.
What are the important takeaways when attending professional conferences?
This past month was full of excitement and an interesting workload for our teams. At this time, at the end of the year, or even more- end of a decade, we look back at ourselves, examining our performance and how to make it better in the decade to come. Luckily for that, we attended some big international conferences, each with its own agenda, looking for ways to upscale our existing efforts and grow from knowledge and experience.
The first summit was Employer Brand Leadership by TheMarker Labels and Xtra mile, intended to teach us both HR and Marketing people the values of investing in the people who make the company work, preform and alive. The key takeaway from that event was to first understand your current employees and work environment. What is the DNA and values that we each hold looking at our day to day work? How can the company grow using its people’s best qualities? While it’s was mostly for HR officials, marketing has everything to do with it, and with the success of the company bringing new people that will fit into the company DNA. In today’s digital era, the recruitment process doesn’t start with an interview, it starts from the first time the person is exposed to the position online and starting to investigate the company website, social pages, articles across the web and Glassdoor information.
Later on, we had the privilege of attending the App Promotion Summit in Berlin, meeting app owners and developers from across Europe, looking for innovating technologies helping apps perform better, reaching new audiences and maximizing marketing budgets.
With more than 2.47 million android apps and 2.2 million iOS apps worldwide, having more than 6,100 apps register to the App Store and Play Store daily, this competition is fierce, and everyone wants to make it to the top of the listings. This might the biggest summit among the app industry closing the year, so as expected it was a big conference with the best of the industry.
It doesn’t matter which conference you’re planning to attend in 2020, here are some key tips that are important to remember when planning your event schedule for the next year.
Don’t simply RSVP, plan!
We get tones of invites throughout the year. Some are more relevant than others to our day-to-day work, and some are important because of the people we know are going to be there. Traveling for a two days conference to the Pacific coast sounds like a blast, but at the end of the day will it return its investment?
Make sure to choose those really important ones, and plan ahead by researching the event, including the speakers and sponsors. Don’t waste precious time during the event itself trying to understand where to go and which panel to attend.
Look around you and start mingling. People just like you are attending as well, and you can learn a lot for them by simply asking why they chose this panel or session.
Get inspired: This is the time for you to get as much information and tools as possible. These events are expensive and take precious time from your daily tasks. But once there, devote your full attention and get as much as possible. Those panels and lectures we’re tailor-made for that event; they are full of knowledge that can benefit you and the company for the short and long term- depending on how you chew on that data and use it. Every now and then you need a break from your desk and your office. Get inspired and inspire others.
Limitless Networking: Of course, every event offers networking opportunities. Meeting face to face is essential for truly authenticate a relationship that was starting to build over email correspondence. Meeting someone you’ve been talking to for a long time, and now meeting in person, makes this “work” relationship more validated. With the help of the mobile and social apps you can get instantly connected to your peers from all over the world, especially to better manage your time during this one-day conference. Furthermore, since the event targets Senior growth practitioners, you interact with a group of people who share the same problems as you do on a daily basis: how to streamline app user campaigns on a global level, how to unify your loyal users across multiple media channels, what are the different strategies other companies are using, and how to best leverage those success stories for our own success.
It is FUN: The event and the networking don’t stop after conference hours. The after-parties organized by the sponsors will give you a range of options — from cocktail lounges with live music to exploring the nightlife of hosting city or country.
App Promotion Summit Berlin is one of the leading app growth and marketing events with a mission to discover the future of mobile growth.
The main conference and concurrent workshops will cover the full range of app growth techniques including influencer marketing, ASO, social media, user acquisition, analytics, engagement and retention.
The number of mobile app downloads each year has been steadily increasing. In 2017, there were 178 billion app downloads. That number is projected to grow to 205 billion this year, and 258 billion in 2022—a 45 percent increase over five years.
Mobile Growth Panel
With so many apps on the app store, how can you compete and what can you learn from your competitors. Join Zoomd CMO, Omri Argman and others on the panel for a live talk about what worked and what didn’t in 2019.