Back to School Campaign: How to Boost Your Mobile App Marketing


Are you ready for the back-to-school season? If you’re a mobile app marketer or a user acquisition manager, you know how important this time of the year is for your business. Back to school is not only a major shopping event but also a great opportunity to connect with your target audience and grow your app user base.

Back-to-school season is an exciting time of year for students as they prepare to return to the classroom and stock up on supplies. It’s also an exciting time for marketers, as this time of year provides the perfect opportunity to engage with customers with an RTM tactics and content, making app install campaigns more interesting on the planning side with great creatives. That’s why back-to-school marketing campaigns are essential for any business that wants to reach out to its target audience and improve app install rates and basically achieve better ROAS.

But how can you make the most of this season and stand out from the competition? Here are some best practices to help you plan and execute a successful back-to-school campaign for your mobile app or essentially any business.

Start Early

One of the key factors for a successful back to school campaign is timing. You don’t want to wait until the last minute to launch your campaign, because by then, your potential customers may have already made their purchasing decisions elsewhere or downloaded other apps.

Instead, you want to start your user acquisition or retargeting campaign early in the summer, when people are still in the planning and research phase. This way, you can capture their attention and interest, and bring them to your digital assets (such as your website or app store page) where they can register, download your app, or sign up for your newsletter. Also, make sure that different countries start their school season at a different time. For example, many schools in the United States start their new academic year in late August or early September, so launching a back-to-school campaign in late July or early August can help you reach your target audience.

By doing this, you can build a relationship with your prospects and nurture them with relevant and personalized messages until they are ready to buy. You can also use this opportunity to educate them about your app’s features and benefits, and how it can help them with their back-to-school needs.

According to a report by eMarketer, 62% of US internet users start their back-to-school shopping at least one month before school starts. And according to a survey by RetailMeNot, 69% of shoppers use their smartphones to research products before buying them. This means that you have a huge window of opportunity to reach and engage your prospects before they make their final decisions.

Use Creative that Showcases Your Products

Another important element of your back-to-school campaign is the creativity assets you’ll use. You want to make sure that your ads and banners are eye-catching, engaging, and relevant to your audience and the season. Different creatives are in mind for the first initiative of the user acquisition campaign, and a different one with more actual offers in the re-engagement campaign, once the users already have your app installed.

One of the best ways to do this is to showcase your back-to-school products in your creative. For example, if you have an app that sells clothing or accessories, you can feature some of the latest trends and styles that are popular among students within the creative sets of the ads. If you have an app that offers educational or productivity tools, you can highlight how your mobile app can help students with their homework, assignments, or exams.

By showing your products in action, you can demonstrate their value and appeal to your prospects. You can also create a sense of urgency and FOMO (fear of missing out) by adding countdown timers, limited-time offers, or exclusive discounts to your creative.

According to a study by Facebook IQ, 56% of US shoppers say that seeing a product in use influences their purchase decision. And according to a report by Criteo, ads with dynamic creative optimization (DCO) have 40% higher click-through rates (CTR) than static ads. This means that by using creative that showcases your products, you can increase your chances of getting more clicks and conversions.

Put Together a Killer Bundle or a Special Promotion

Finally, one of the most effective ways to boost your back-to-school campaign is to offer a killer bundle or a special promotion for your app. This can be a great way to incentivize your prospects to download your app and make a purchase.

For example, you can offer a bundle of products or services that are relevant for the back-to-school season, such as a subscription plan, an upgrade, or an add-on. You can also offer a special promotion, such as a free trial, a discount code, or a gift card.

By offering a bundle or a promotion, you can increase the perceived value of your app and create a win-win situation for both you and your customers. You can also leverage social proof and word-of-mouth by encouraging your customers to share their experiences with their friends and family.

According to a report by App Annie, 65% of US smartphone users say that they are more likely to download an app if it offers a free trial or a discount. And according to a study by Nielsen, 92% of consumers trust recommendations from friends and family more than any other form of advertising. This means that by offering a bundle or a promotion, you can boost your downloads and referrals.

Finally, it’s important to measure the success of your back-to-school marketing campaigns. Like any campaign you would normally run, but this special season promotion can teach you more for future campaigns you will consider doing. You should track the number of customers that engaged with your campaigns, as well as the number of sales that were generated from those campaigns. This will help you determine what strategies were successful and which ones need to be improved. What are the products you should invest in for the next shopping season, what were the media channels that proved themselves the most, and what messaging should be refreshed moving forward.


Back to school is a huge opportunity for mobile app marketers and user acquisition managers. By following these tips and best practices, you can create a back-to-school campaign that will help you reach and convert more customers, grow your user base, and increase your revenue.

Overall, back-to-school marketing campaigns can be a great way to take advantage of this theme and create a new campaign that can grow your user base, or use this special promotion to re-engage with your current database and offer them something more relevant for them.

So what are you waiting for? Start planning your back-to-school campaign today and get ready for the big season!

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What You Need to Know to Make Your Food Delivery App Thrive


The food delivery industry is booming, even in this current time as the world grapples with the Covid-19 pandemic fallout. Many businesses are feeling the pinch and delivery food apps are no exception.
In this current, post-Covid era, when people re-consider every order, it’s more important than ever for delivery food apps to find ways to maximize their reach and increase their customer base.
There are several ways to do so, for instance, companies like DoorDash are partnering with grocery stores and other retailers to provide delivery services, expanding the range of goods they can offer and enabling them to reach customers who may not have previously considered ordering through their platform.

One of the most effective ways to do this is through app install campaigns.

App install campaigns are a great way to reach potential new customers and increase downloads of your app. These campaigns can be targeted to certain demographic groups or geographic areas, and they can be tailored to fit the needs of your business. With the right approach, app install campaigns are a powerful tool for increasing your customer base and expanding your business.

App Marketing Strategy

App install campaigns can be conducted through various media channels, including online search, display, and video ads, as well as social media, email, and SMS. Online search ads are a great way to target users who are actively seeking out delivery food apps, or a certain promotion that might meet their budget. Display ads are a great way to reach passive customers who may not be actively searching, while video ads are an effective way to showcase the features and benefits of the app. Finally, social media, email, and SMS can be used to re-engage with existing customers and remind them to download or re-use the app.

To make sure you’re working smart and precise, here are key points to consider:


First, invest in your user’s personas, and understand their different needs that will later be met by the creatives. Doing so will help you create more effective ads that will target the right people and make the most of your budget. It’s also important to focus on data insights to make sure you’re getting the best results from your campaigns. This will allow you to refine your strategies and make sure your ads are reaching the right people. Once you’ve identified your target audience, you can create and launch the campaign. Monitor the results and adjust as needed to ensure the most successful outcome. For instance, you may discover that your target audience is more active in a certain platform than another, and you can adjust your budget accordingly to meet those more relevant to your next promotion. Finally, measure the success of the campaign and use the insights to inform future campaigns.

Vast reach:

You know the rule, that 80% of a company’s revenue is generated by 20% of its customers. While understanding that, you always need to continue growing and expanding your app user base that will become or replace those under the 20% group. It is important to note that, while focusing on the 20% of customers that bring in 80% of the revenue is beneficial, it is also important to continue to grow and expand your user base. This is because that 20% of customers can change over time, and it is important to have a steady flow of new customers to keep the revenue steady.

Keep expanding your user database, as you always need to maintain an open source of new users. Thus always keep investing in your app user acquisition campaign. Make sure to use various channels to reach new users, such as social media platforms, influencers, and performance-based channels to keep that fresh source of new users. Monitor your efforts closely and adjust your campaigns accordingly. Utilize analytics to further optimize your user acquisition strategy.

To get the most out of your app install campaigns, it’s important to have a clear strategy and understand the key elements of a successful campaign. First, you need to decide which platforms you want to target. With the right platform, you can reach the right audience and maximize your campaign’s reach. Social media platforms are a great place to start, as they are often the most cost-effective and offer the most potential for reaching your target audience.

Value proposition: You need to communicate clearly what makes your app unique and why users should download it. Doesn’t everyone love free deliveries? By offering unique features like free delivery, you can attract more users and differentiate your app from competitors. It creates a sense of value for users, as customers are more likely to purchase from a business that offers something extra. This sets you apart from competitors and increases the chances that customers will choose your app over others. You can highlight your app’s features, benefits, offers, ratings, reviews, or anything else that sets you apart from your competitors. For example, you can offer free delivery for the first three orders, as 7NOW does in their app install campaigns.

Creatives: You need to catch your users’ attention and entice them to click on your ad with eye-catching visuals and engaging copy. You can use images or videos of your delicious food, testimonials from happy customers, or catchy slogans that appeal to your users’ emotions. You can also use different formats and sizes for different channels and devices, and test which ones perform better.

App Installs

App Installs

Optimization: This ongoing process is vital for your campaign’s success. You need to monitor and measure your app install campaigns’ performance and optimize them accordingly. Your app analytics program should track key metrics like impressions, clicks, installs, retention, revenue, ROI, and more. You can also use campaign automation to adjust your bids, budgets, creatives, and targeting based on real-time data and feedback.

It’s also VERY important to focus on data insights to make sure you’re getting the best results from your campaigns. This will allow you to refine your strategies and make sure your ads are reaching the right people.


Finally, you’ll want to track the performance of your campaign (across all channels) to make sure it’s achieving the desired results. To do this, you’ll need to measure the number of downloads, the average time spent on the app, and the customer feedback. With this data, you can adjust your strategy and make changes to ensure your campaigns are as effective as possible.

Mastering app install campaigns for delivery food apps in a post-Covid era doesn’t have to be a challenge. By taking the time to develop a clear strategy and focusing on creating compelling content that resonates with your target audience, you can ensure your campaigns are successful and help your business reach its full potential.

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Mobile App Marketing: Strategies for Boosting App Installs and Crafting Effective Campaigns


In today’s competitive app market, gaining visibility and driving app installs requires a well-executed mobile app marketing strategy. From optimizing app store listings to leveraging social media platforms and running targeted campaigns, app marketers have various approaches to explore. In the following blog post, we will explore several tactics and paths for mobile app install campaigns and discuss how to create an effective mobile app marketing plan to drive app growth.

If you’re an app marketer, you know how important it is to boost your app installs and craft effective campaigns. But with so many channels and platforms to choose from, how do you decide where to invest your budget and time?

First, what you can and should do is invest efforts on the organic steps, owning your app assets:

App store featuring:

Your app viability on the App and Play stores can help you reach audiences that are actually looking for a solution or a game like your app. Focus on creating an app with a unique value proposition, user-friendly interface, and positive user reviews. By delivering an exceptional user experience, your app stands a higher chance of being featured in app store recommendations, leading to increased visibility and app installs.

In-app referral program.

Encourage existing users to refer the app to their friends by offering incentives such as exclusive rewards or discounts. This leverages the power of word-of-mouth marketing and can lead to increased app installs.

More efficient ways to promote your app is through paid advertising, especially using performance channels and programmatic media buying. These methods can help you reach your target audience at scale, optimize your campaigns in real-time, and measure your results accurately.

As you may know, mobile app install ads are a type of ad format that encourages users to download your app directly from the ad. They are available on various platforms, such as Google Ads, Facebook Ads, and TikTok Ads, as well as ad networks and mobile app DSPs (demand side platforms).

Mobile app install ads can help you reach potential users who are likely to be interested in your app based on their demographics, interests, and behaviors. You can also optimize your campaigns for different goals, such as impressions, clicks, installs, or conversions.

But how do you create and run successful mobile app install ads? Here are some of the key steps you need to follow:

  1. Define your target audience and budget. Before you start creating your ads, you need to have a clear idea of who you want to reach and how much you are willing to spend. You can use tools like Google Analytics, Facebook Audience Network, or TikTok For Business to research your audience and find out their preferences, habits, and pain points. You can also use these tools to set your budget and bid strategy based on your campaign objectives and expected results.
  2. Choose the right platform and ad format. Depending on your target audience and goals, you may want to choose different platforms and ad formats for your mobile app install ads. For example, if you want to reach a young and creative audience, you may want to use TikTok Ads, which offer various interactive and engaging formats, such as TopView, In-Feed Video, or Branded Hashtag Challenge. If you want to reach a broad and diverse audience, you may want to use Google Ads, which offer various formats across different channels, such as Search, Display, YouTube, or Gmail. If you want to reach a highly targeted and loyal audience, you may want to use Facebook Ads, which offer various formats across different placements, such as News Feed, Stories, Messenger, or Audience Network.
    Once you maximize the opportunities on the major search and social channels, it is highly recommended to start exploring the vast global reach of a DSP (demand- side – Platform) and also the various ad networks and SDK’s that have been proven to accommodate the reach and achieve the goals app owners are looking for.
Mobile App Marketing

Mobile App Marketing

Programmatic media buying can help you: 

  • Save time and resources: You don’t have to negotiate with publishers or manage multiple contracts manually. You can use a single platform to access a large and diverse inventory across the web, mobile, apps, video, and social media.
  • Reach your target audience: You can use data from various sources, such as your own app analytics, third-party data providers, or publisher data, to segment and target your audience based on their characteristics, behaviors, preferences, or intents.
  • Optimize your campaigns: You can use real-time feedback and insights to adjust your bids, budgets, creatives, or targeting strategies. For example, Zoomd DSP using advanced technology for media buying such as machine learning (ML), to automate campaign optimizations and improve your app install performance campaigns.
  • Measure your results: You can use advanced analytics and attribution tools to track your campaigns across different channels and platforms. You can also use key performance indicators (KPIs), such as cost per install (CPI), cost per action (CPA), lifetime value (LTV), or return on ad spend (ROAS), to evaluate your success.


  1. Create compelling ad creatives and copy. Once you have chosen your platform and ad format, you need to create your ad creatives and copy that will attract and persuade your audience to download your app. You need to make sure that your ad creatives and copy match your app’s branding, value proposition, and features. You also need to make sure that they are clear, concise, and relevant to your audience’s needs and interests. You can use tools like Canva, Adobe Spark, or Animoto to create stunning visuals and videos for your ads. You can also use tools like CoSchedule Headline Analyzer, Hemingway App, or Grammarly to write catchy headlines and error-free copy for your ads.
  2. Test and optimize your campaigns. After you have launched your campaigns, you need to monitor their performance and optimize them accordingly. You need to track metrics like impressions, clicks, installs, conversions, cost per install (CPI), return on ad spend (ROAS), retention rate, lifetime value (LTV), etc. You also need to test different variations of your ad creatives and copy to see which ones perform better. You can use tools like Google Optimize, Facebook Split Testing, or TikTok Smart Optimization to run A/B tests and optimize your campaigns automatically.

With these examples and ideas for effective app install campaigns, your app can gain the performance and growth you are looking for. But all these take time and resources not all marketers have. You need to focus on the channels and tactics that you know and push effectively.
For the rest, high-volume campaigns, Zoomd’s technology and experienced media teams can help you achieve the goals you’re looking for.

If you want to learn more about mobile app marketing and how Zoomd can help you grow your app business with our powerful User acquisition platform or mobile app DSP platform, contact us today!

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Effective Tactics for Boosting App Installs and Enhancing User Acquisition


In today’s competitive app market, increasing app installs and acquiring users are crucial for mobile app success. With millions of apps available across various platforms, it’s essential to employ effective tactics to stand out and drive user acquisition. So how can app marketers try and be distinct in this competitive arena? In the following article, we will explore proven tactics to boost app installations and enhance user acquisition strategies.

Implement App Store Optimization (ASO) Strategies

Searching within app stores is one of the most common ways to install apps. ASO is a continuous process that involves optimizing various elements to improve your app’s search rankings within app stores. To maximize visibility and attract potential users, optimize your app store presence by:

  1. Keyword Research: Conduct thorough keyword research to identify relevant and high-volume search terms. Incorporate these keywords naturally in your app title, description, and tags so people could search for them intuitively.
  2. Compelling App Title and Icon: Create an engaging and descriptive app title that reflects its core features. Additionally, design an eye-catching app icon that conveys the essence of your app. People shop with their eyes and are attracted to show-stopping graphics. 
  3. Persuasive App Description: Write a concise and compelling app description that highlights the unique value proposition (USP) and key features of your app. Use screenshots and videos to visually showcase its functionality.
  4. App Ratings and Reviews: Encourage satisfied users to rate and review your app. Positive ratings and reviews, not only improve your app’s visibility but also build trust and credibility.
  5. Localization: Tailor your app’s metadata, screenshots, and description to target specific regions and languages. This approach can significantly increase visibility in local markets.
  6. Regular Updates: Consistently update your app to enhance its performance, fix bugs, and introduce new features. Frequent updates demonstrate your commitment to user satisfaction.

Leverage Influencer and Social Media Marketing 

User acquisition can be greatly enhanced by utilizing influencers and social media platforms. Here are some tactics to consider:

  1. Influencer Partnerships: Join forces with influencers in your niche to promote your app. Their endorsement and recommendations can reach a wide audience and generate organic installs.
  2. Engaging Social Media Content: Create engaging and shareable content on platforms like Facebook, Instagram, Twitter, and TikTok. Utilize app teasers, tutorials, user testimonials, and giveaways to generate buzz and attract potential users.
  3. User-Generated Content: Encourage users to create and share content related to your app. User-generated content serves as social proof and can influence others to download and try your app. You can use professional services such as Zoomd’s CGC (creator-generated content) department, to reach the most precise influencers to promote your app in the most efficient way.  

Implement Referral Programs and Incentives 

Incentives and referral programs can motivate existing users to spread the word about the app, resulting in an increase in user acquisition. Several strategies can be considered:

  1. In-App Rewards: Offer incentives such as in-app currency, exclusive content, or discounts to users who refer others to download your app.
  2. Personalized Referral Codes: Provide users with unique referral codes that they can share with their network. This method helps track and reward successful referrals.
  3. Gamification Elements: Integrate gamification elements within your app to make the referral process more engaging and enjoyable. Users are more likely to refer to friends and family if they perceive it as a fun activity.
How to increase App installs

How to increase App installs

How to increase App installs?

Once you have all the above strategies in place and have applied these organic initiatives, it’s time to take your app install strategy to the next level. That’s exactly where Zoomd comes in. Zoomd’s user acquisition platform allows you to reach international audiences, grow your audience dramatically and see ROI faster than ever before. By leveraging the power of user acquisition platforms like Zoomd, marketers can access advanced targeting, optimization, and analytics features, ensuring their campaigns reach the right audience and drive maximum app installs. 

With continuous evaluation, optimization, and data-driven decision-making, developers and marketers can stay ahead in the competitive app market, effectively acquiring users and achieving success. Implement these tactics and leverage user acquisition platforms to increase app installs, expand your user base, and drive long-term app growth. Stay proactive, adapt to market trends, and prioritize user satisfaction to establish a strong and sustainable app presence.

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