Embrace the power of Barbie to increase your marketing performance


The recently released Barbie movie has captured the hearts and minds of millions of fans, young and old. These fans are eager to immerse themselves in Barbie’s world. As the movie broke all box office sales, it definitely already has a significant impact on boosting sales on everything pink or related to the Barbie brands. From the signature Barbie dolls to pink croc shoes, the effect of the movie is hard to ignore. This has been a great boost for the Barbie brand, as they have seen a huge increase in sales and popularity.

According to Business Insider, this summer’s blockbuster movies (and Tylor swift’s global tour) have proved a boon for the US economy amid recession fears. The Barbie movie already passing $1Billion in global box office ticket sales. The success of these ventures has provided a much needed boost for the US economy and is helping to mitigate some of the fears of recession. Furthermore, it has provided a great opportunity for people to be entertained and to spend money, which is helping to stimulate the economy.

As a ripple effect, the Barbie movie is also affecting ecommerce sales, from brick-and-mortar shops to online shopping, trending and scaling Amazon sales. The movie has created a huge surge in demand for Barbie-related items, from dolls and accessories to clothing and home decor. The movie’s positive message about self-love and empowerment has increased the appeal of Barbie-related products, leading to a surge in sales both in stores and online. For instance, according to an Amazon spokesperson, the Barbie Dreamhouse was the most popular toy on Amazon in May 2021, with sales increasing by 250% compared to the same month in 2020.

So how are the non Barbie brands also gaining upsell from this pink craze?
For example, other toy companies have seen an increase in sales of related products such as pink-colored toy cars and pink-themed dolls. For instance, Hasbro has released a pink-colored version of their popular Monopoly board game, and Mattel has seen an increase in sales of pink-themed products such as dolls based on the Disney Princesses. Have you already tried the pink sauce on that Burger King burger?

And if we had to guess the upcoming Halloween season will be more vibrant and pink than ever before.

But how can your brand, which has no relation to the Barbie franchise cash In on the Barbie Movie Craze?

For ecommerce brands, it can be pretty straight forward. You can use this opportunity to boost your sales and grow your audience. How? By leveraging the power of pink.

Pink is Barbie’s color, and it’s also passion, fun, and femininity. It’s a color that appeals to a wide range of customers, especially those looking for something playful, trendy, and glamorous.

Promote pink products. If your brand sells any products that are pink or have a pink variant, now is the time to showcase them on your website, social media, and email campaigns.
Pink is the color of the moment, and consumers are looking for ways to express their love for Barbie and her style. You can create ads that feature your pink products prominently, or even create a special Barbie-themed collection or bundle. For example, if you sell cosmetics, you can launch a limited-edition line of pink lipsticks, eyeshadows and nail polishes inspired by Barbie’s looks in the movie.

Promoting those relevant pink products in the front of your website, social media, and email campaigns.

Use RTM creative copy referencing the movie. RTM stands for real-time marketing, which means creating timely and relevant content that connects your brand to a trending topic or event. In this case, you can use RTM to create catchy and clever copy that references the movie and its characters, plot or themes. For example, if you sell travel services, you can write something like “Ready to jet off to Paris like Barbie and Ken? Book your flight today and save up to 50%!” or “Don’t let your dreams stay in the closet like Barbie’s outfits. Explore the world with our amazing deals!”

Leverage creative copy even if your brand is unrelated to the franchise. Even if your brand has nothing to do with pink products or Barbie’s lifestyle, you can still use creative copy to tap into the buzz around the movie. You can use humor, irony or contrast to create a connection between your brand and the movie. For example, if you sell insurance, you can write something like “Barbie may have it all, but does she have insurance? Protect yourself from life’s unexpected twists and turns with our comprehensive plans.” or “You don’t need a magic closet to change your life. You just need insurance. Get a quote today and see how we can help you achieve your goals.”

Here are some fun and catchy copy that references the movie and its characters you can use:

– “Be a Barbie girl in a Barbie world with our fabulous pink collection.”

– “You don’t need a magic necklace to transform your look. Just shop our pink products and unleash your inner star.”

– “Life is plastic, it’s fantastic. Especially when you have our pink products to spice up your style.”

– “Don’t miss out on the Barbie movie craze. Get your pink fix today and rock your own runway.”

By using these tactics, you can tap into the emotions and desires of your customers who love the movie. You can also attract new customers who are curious about the hype and want to join in the fun.

Use the movie as a way to connect with your customers. Leverage the movie’s popularity to create unique experiences that can engage and excite customers. Utilize the movie to create loyalty and build strong relationships with customers.

Don’t wait anymore. The Barbie movie craze is here to stay, and you can make the most of it by going pink.

Not sure how to incorporate pink madness into your marketing strategy? We might be able to help 🙂

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6 SaaS-Selling Tips for the Holiday Season


By Dani Rovin, Business Development Manager

The holiday season is a difficult one for any sales or business development manager, but you can overcome it with the right strategies and some creativity. Even though many of your leads are likely to be on holiday vacations at this time, app usage skyrockets during this busy season. This jump in app usage means it’s not about sending more emails and contacting all of your past leads but rather about finding new and creative ways to reach the most relevant prospects.

Marketing Strategy for an App: How to market a mobile App?

Finding new and creative ways to reach the most relevant prospects for your app during the busiest shopping season.

To help you have successful reach outs over the holiday season, we’ve built a list of SaaS selling tips to help inspire you:

1. Prepare for the holiday season in advance

The holiday season doesn’t always start with the actual holidays. Many prospective leads start preparing for their Christmas purchases early in the year so plan ahead and make contact early enough they haven’t already made their decisions.

2. Don’t be too pushy in your outreach

The last thing your prospects want is to be inundated with emails and messages from you during the holidays. However, that doesn’t mean you can’t reach out at all, you just need to be creative with how you do it. Many leads are both considering and willing to buy at this time, so it’s crucial to hit the right person with the right messaging without unintentionally pestering them away.

3. Target your efforts on the right vertical

Get better results by focusing on the right targets. Some verticals can still prove very fruitful during this time. For example, e-commerce is a great vertical to target during this time as consumers spend an increasing amount of time on e-commerce apps year after year. According to Adjust, in November 2021, global installs and sessions of shopping apps jumped 24% compared to the rest of the year, which leaves you with many opportunities to make contact.

4. Use special Christmas-themed sales and promotions

Spread the cheer around by offering deals themed for the holidays. This could be in the festive form of promotions that take on holiday themes to attract new customers, or you could encourage current customers to play Santa by gifting your product to someone for a discounted price. The holiday season is full of creative inspiration, so find exciting ways to make your customers’ seasons bright.

5. Find time to thank your current customers

Don’t leave your current customers out in the cold! This is a great time to reach out to your current clients to focus on promoting upsells and cross-sells. If you’re offering great deals for new customers, make sure you’re taking care of your current customers as well, so they don’t feel left out of the deals. The holidays are about letting your loved ones know you care about them, and if you bring that sentiment to your clients, you’ll be more likely to spend many more holidays with them as you increase brand loyalty.

6. Don’t slow down during the holiday post-season

Nothing is over until the ball drops! Your leads will return from their holiday vacations feeling fresh and ready to explore their options. This makes for a perfect time to reach out and make them an offer so they’ll want to start the new year with you.

The Holidays Don’t Have to Be Hard

The holidays can be a struggle for every SaaS Sales Manager, but they don’t have to be. Instead of seeing them as slow and full of difficulties, see them as an opportunity to be creative in the ways you bring in new clients and an opportunity to build your relationships with existing customers. The holidays can be chaotic, but by planning ahead and following these tips, you will not only survive but thrive during this busy season. Your success will help to avoid any post-holiday slowdowns and allow you to enter the new year on a high and ready to take on new goals. 

Schedule a meeting with us to see how we can help you make the most out of each campaign this holiday season.

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COVID-19: The New World of B2B Sales


I cannot believe it’s been a year. March 2020 was the starting point for it. Since the pandemic started, my perspective of work as VP Sales has changed dramatically. As the whole world created a new routine due to the global pandemic, I also believed the whole digital industry changed and adapted to a new way of working.
Here are a few takeaways from that year that are here to stay, improving the work-life balance in the evolving remote working era.

I remember coming back from my family ski vacation and thinking about the self-isolation at home with my kids. I got so stressed; how can I work with the kids around? How can I make phone calls? How can I be productive at work without letting my kids watching TV all day?

Luckily, we found our internal routine managing the best way we could. With the rest of the world locked at home it became easier and less stressful, knowing we are all in the same boat.

A new way to stir up the conversation.

I decided to change a bit my way of contacting people, trying to be more personal and funny. Guess what? People are at home; they are trying to do in 5 hours what they usually do in 8 and they are anxious about the future: Make them smile.

Most of the people I contacted in March and April shut down their budgets for mobile digital acquisition. Gaming, Education, Entertainment and Shopping got so many organic installs, they did not even need to pay for installs.  According to a report from AppAnnie, download numbers jumped to 30% in the months of January through March in China with 284.3 million new downloads in February 2020. That peak had a later onset in Western countries.

Zoom became the third app to surpass 300 million downloads in Q2 2020. The presence of Google Meet, with over 100 million downloads, Telegram with over 75 million, and Microsoft Teams with over 50 million, indicates a definite skewing towards those apps that allow us to stay in touch. Google Classroom’s 50 million-plus downloads point to the need to find solutions to ensure education was undisrupted.

Yes, Q2 of 2020 was by far one of the most challenging quarters I experienced in my digital career but surprisingly, we brought promising clients to our company, such as Hepsiburada and Fugo Games. User Acquisition managers were more open to try some new ways of growth to test. Things happened slowly and results were achieved non the less.

Zoom conference calls became our new routine and I really enjoyed seeing faces of people, making us feel more connected and personal (with the costume background unique to each).

I also know that I am better at selling to people face to face, conversations are usually more dynamic and more open. You can understand people without talking to them through a video call, understanding if they are in or not.

Yes, Covid-19 brought me a lot of positive aspects in my career; I learned how to work with a lot of background noise, I learned how to be more comfortable on video calls, I learned how to be more caring about people in front of me and I learned how to manage a whole team without sitting next to them.

Our Zoomd’s HR took care of us, calling, asking, checking that we are well and yes, sending goodies :). She created a WhatsApp group where she added the 100 employees of Zoomd in Israel. This was genius! We had to wait for this pandemic to be all so connected and so close to each other.

Connected ha? The world has never been so connected and especially on mobile. In 2020, we spent 1.6 Trillion hours on mobile and we expect to get 7 billion mobile users worldwide.

For good or bad? Let’s see in 10 years. In the meantime, Mobile is booming and Zoomd understood the stakes of this new economy. We offer tailor-made media plans for our clients, Social, CGC, SDK, Programmatic, SaaS and more. The world is moving to a new era and we follow it.

Covid had a good and bad impact on our lives this year and I prefer to remember only the good things; being challenged in my professional life and spending more time with my family.


About Deborah Cohen- VP Sales:
Over the years of experience, Deborah had the opportunity to develop and apply her skills through different job positions in NY and Israel. Results-driven, highly professional, team leader, Deborah proved many times that she gets the job done! Blessed with an international culture, she understands the stakes of communication in business proposals.

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Zoomd Launches Sales Operations in India


Company to position itself to benefit from an expected Post-COVID 23% growth in Indian online advertising, appoints Parthiban Vairamudi as India regional manager

Vancouver, British Columbia, March 25, 2021 – Zoomd Technologies Ltd. (TSXV: ZOMD, OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech (MarTech) user-acquisition and engagement platform, announced today that it has opened operations in India to promote its online advertising and user acquisition services.


The Company is also pleased to announce that it appointed Parthiban Vairamudi, an experienced digital and business development executive with more than 18 years of regional market experience, as Zoomd’s ‘Man on the Ground’ in India to leverage on the Indian and regional market opportunity. According to a report published by Business Standard in February 2021, the Indian ad spend is expected to rise by 23% in 2021 after experiencing a 21.5% drop in 2020. Zoomd seeks to position itself to benefit from the Indian market recovery in 2021 by purposefully expanding into the Indian market and offering its unique services there.


“India is a massive market,” says Ofer Eiten, CEO of Zoomd, adding “we wanted to collaborate with Indian publishers and advertisers for some time now and the strong market recovery we have seen in this quarter made it a final decision for us. We intend to onboard new customers and publishers over the course of the year and become a meaningful player in the Indian ad space.  We welcome Parthiban to lead our efforts in this region.”


About Zoomd

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.


Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

Disclaimer IN REGARD TO Forward-looking statements

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect of India’s post-COVID growth rate, Zoomd being able to benefit from such growth, Zoomd’s successful expansion into the Indian market and its ability to attract customers and publishers. Forward-looking statements are based on our current assumptions, estimates, expectations and projections that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.


The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.


For further information please contact:
Amit Bohensky


Investor Relations
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix

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