Zoomd becomes certified by Snapchat to allow marketers using Zoomd’s self serve, SaaS products to launch, monitor, and optimize user-acquisition campaigns on Snapchat

VANCOUVER, British Columbia, November 11, 2021 – Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) (https://wordpressmu-935437-3249329.cloudwaysapps.com) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing tech (MarTech) user-acquisition and engagement platform, today reported it has signed a formal marketing partner agreement with Snapchat on November 3, 2021 for becoming Snapchat certified marketing partner.

Since its launch in 2011, Snapchat became known for its “mobile-first” social experience. Snapchat places significant emphasis on users interacting with virtual stickers and augmented reality objects. As of July 2021, according to Snapchat’s reports, Snapchat had 293 million daily active users worldwide, a 23% growth over a year.

“We are thrilled to be among the few global tech companies that are certified partners and integrated with Snapchat directly via their API, enabling advertisers to easily run campaigns using Snapchat’s special ad formats, technology and capabilities, all under the Zoomd’s interface.”  says Ofer Eitan, Zoomd CEO.

With this new marketing partnership, via Zoomd’s self-serve products, subscribed advertisers will be afforded the ability to directly track, measure, automate, and optimize Snapchat user-acquisition campaigns on the Zoomd platform. Advertisers can seamlessly run Snapchat campaigns alongside other multiple campaigns across different social channels including Facebook, Instagram, TikTok, Twitter, Apple Search, and Google, all from a single dashboard.

About Zoomd:

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

DISCLAIMER IN REGARD TO FORWARD-LOOKING STATEMENTS

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect Zoomd’s future ability to successfully integrate Snapchat into its platform and provide for a good user experience. Forward-looking statements are based on our current assumptions, estimates, expectations and projections that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

FOR FURTHER INFORMATION PLEASE CONTACT:

Company Media Contacts:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

+972 722200555

Investor relations:

Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com

The Company becomes certified by the popular short-form video platform to allow marketers using Zoomd’s SaaS to launch, monitor, and optimize user-acquisition campaigns on TikTok

Vancouver, British Columbia, March 10, 2021 – Zoomd Technologies Ltd. (TSXV: ZOMD, OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech (MarTech) user-acquisition and engagement platform, announces it has signed an agreement with TikTok and has been certified as a Marketing Partner. The agreement enables Zoomd’s customers to manage their TikTok user-acquisition campaigns directly on Zoomd’s SaaS platform and to aid in their user acquisition, user retention and monetization of their campaigns.

Over the last two years, TikTok has become one of the hottest platforms for advertisers. As TikTok becomes the app of choice for a diverse range of audiences, marketers are flocking to it seeking new user acquisition opportunities. With Zoomd’s TikTok Marketing Partner certification, Zoomd’s clients will now have access to the platform in an efficient and user-friendly manner.

On Zoomd’s self-serve, license-based SaaS platform, subscribed advertisers will be afforded the ability to directly track, measure, automate, and optimize TikTok user-acquisition campaigns, such as Hashtag Challenges, natively, without needing to work on the app itself. Advertisers can seamlessly run TikTok campaigns alongside their other digital campaigns on premium channels, including Facebook, Instagram, Twitter, Snapchat, Twitter, Apple Search, and Google.

Driving the platform management and campaigns optimization is Zoomd’s engine, which is driven by AI, machine learning, and prediction and automation technology. The company’s SaaS unifying dashboard manages all user acquisition (UA) actions under a single user-friendly, central management dashboard, offering advertisers one screen for all their user-acquisition activity.

“We are thrilled to be among the first companies in the world to join the app’s roster of TikTok Marketing Partners,” says Yair Yaskerovitch , VP Global media @ Zoomd, adding “according to Sensor Tower, TikTok is the fastest growing video platform on the app store, so Zoomd is at the forefront of the martech market, offering advertisers a unique opportunity to accurately assess and optimize their campaigns on a popular digital channel.”

Zoomd has been working with TikTok for more than a year already. In January 2021, the Company partnered with TCL Mobile to launch Mexico’s first TikTok Hashtag Challenge, titled “#DisplayYourGreatness.”

About Zoomd

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

Disclaimer IN REGARD TO Forward-looking statements

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect Zoomd’s benefiting from the relationship with TikTok and its ability to further grow and expand its client base as a result. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

For further information please contact:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

+972 722200555

Investor Relations
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com

Organization is the foundation. Some of us, like me, do not have a great memory.
Organization is the key to begin any campaign off on the right foot. Often, we as account managers can get into a robotic function and can then by nature begin to skip some basic steps, such as starting a campaign without testing. Without confirming the post-install events are working. Without confirming to the client, you are going live. Without checking you have all necessary banners and videos.

A simple checklist can help avoid many of the pitfalls that befall campaigns and doom them before they begin, or even just make you appear unprofessional.

Communication is the key to a successful campaign and a happy client. As a wise man once told me, a phone call is better than an email and a face-to-face is better than a phone call. In today’s global economy we often do not have the opportunity to meet with our clients face-to-face, but if you have the chance, seize it. Pursuant to this, we can all make time for a phone call. It is shocking to me how many campaigns run without a proper phone call ever taking place. And the first conversation is a fact-finding mission to discover one thing…

What will it take to make your client happy?

This is beyond hitting the campaign KPI’s, perhaps the client is sensitive to a particular type of traffic. Perhaps they are goal-oriented in beating last years’ numbers. It can be any number of things that are unforeseen. Keep the communication flowing, constant communication will let you see ahead.

Problems, issues, mistakes do happen from time-to-time. If you have open and good communication, these can be dealt with head-on and you can arrive at a solution much faster. In certain cases, it can even be turned into a win if you identify, flag and communicate a problem, more importantly, a solution FAST.

Speed is part of the game. A good AM needs to answer quickly. You don’t always need to know the answer, but a quick reply of “I’m checking, will get back to you ASAP” will always put the client at ease and make them feel they are being taken care of…which they are!

This can also create a situation where the client sees a problem before you, but according to your relationship they will either call/email you to discuss the issue, or you might receive a quick short email to terminate the activity.

If you work with someone for an extended period, the work can sometimes become bland and this threatens you with having a bland relationship with a client. Clients don’t need to be your friends, but the daily grind of life can be tough for anyone. A little sunshine, a little humor, a little music (i.e. send YouTube songs) can break up the monotony of the daily grind.

Another question you should always ask yourself…

“How can you make your client look good in front of his/her boss?”

Sometimes opportunities arise just by being a good listener and sometimes they come from you. Shoot your shot. You can’t score if you don’t shoot. The mobile landscape is full of such interesting media channels and technologies. Learn about them, study them, know them. They will make you look good and professional even if you do not manage them. Passion will take an AM a long way, the clients can see it and feel it and it is contagious.

You might miss 9 out of 10 times but scoring once is better than not scoring at all and is certainly better than not even trying. You can always learn by missing and failing

An account manager can be a taskmaster or a Trusted Advisor. We are not yes/no people. Sometimes a client will respect you more for saying no and explaining why you think they are making an error.

Priorities can change weekly, daily, and hourly. This constantly needs to be evaluated. What is the most important thing for me to begin doing right now?

Be Pro-active

• Ask for regular feedback (without being annoying)

• Look at the schedule

• eCommerce: Black Friday? Cyber Monday? Etc.

• Sports Betting: Champions League? Super Bowl? Etc.

• Who are the competitors? Look at what they are doing and mention them by name. Sharing a competitive report once in while will allow you both to understand the volume and strategy others are doing and act wisely based on that.

• Selling to an existing account is much more profitable and predictable than trying to win new business. According to Bain & Company, it is six to seven times more costly to acquire a new customer than to retain an existing one.

Ultimately being able to take ownership of problems, and the actions required to put them right will build respect and trust which will deliver great campaigns for both teams.

All of these things combined, plus a bit of humor, and a whole lot of honesty, will allow you to sustain a successful partnership relation with any client