Voice ads, highlights & other great user experiences: our updated on-site search engine revealed


By Adam Agassi, Director of Publisher Relations

It no longer makes sense to log into a site and try to figure out its design and architecture just to find a piece of content. Nowadays, we want to find the proper information when we need it – now. So instead of figuring it out, we just use a website’s search tool and instantly find what we need.

This is, of course, a best-case scenario, but it’s worth working toward as a company. According to our study, visitors to content sites who utilize search tools are three times more likely to find what they are looking for and spend three times as much time on the site overall.

But they must find what they’re looking for… and preferably, on the first try.

That’s why we’ve invested resources into upgrading our on-site search engine. We’ve added several new features, which are all about making your search in the site as user-friendly and ROI-driving as possible.

Let readers tell their devices (out loud) what content they want to find

The first step toward helping your readers find content is to give them the option to search for it efficiently, in the way that’s most comfortable for them. For many people, that means just talking to their devices. 42.1% of the US population already uses voice assistants, and that number is expected to grow north of 50% by 2026, according to Insider Intelligence.


Source: Insider Intelligence


So yeah, voice search has moved past the early adopters’ stage and it’s definitely not just another passing trend, certainly with 78% of the global population using a smartphone.

And seriously, who’s got time – or desire – to type and then read through a long list of results?

For many people, voice search enables multitasking, speed and convenience. They find it enjoyable, useful, efficient and easy to use.

Efficiency and ease of use were our top considerations as we added a voice search option. We waited until it proved itself over and over: You can optimize even very internal pages, and you’ll see readers starting to spend more time on your site, viewing more pages, then coming back for more

Include PDF Documents in On-Site Search Results for Extra Value

If your website displays PDF files, chances are these files have tons of value that could really help your audience (and, frankly, it can likely help you meet your KPIs, too). However, it’s not necessarily easy for on-site search tools to find this type of content, let alone specific parts within it.

But remember, we said we decided that our on-site search engine will help your readers find the content they need, when they need it, in the most efficient and convenient way, right?

So, we now enable PDF searches.

Here’s how PDF searches work on the Zoomd engine:

=> Our crawler scans the article’s content. If there’s a PDF link in the article, it scans the PDF’s text as well.

=> When a reader searches for a phrase that is part of the PDF content, we show this article in the search results (because it links to the relevant PDF document).

=> You get flexibility regarding the length of characters to index. Our premium subscription programs allow you to index a wide number of characters.

Highlight the content that got readers clicking, and save them some scrolling

We’ve all had that time, when we saw just what we needed in a search results page. It was clearly in the meta description, so we clicked through to read more – and then the real search began. Maybe it was a single sentence hidden in a long article, and maybe not even that.

To save your readers time and frustration, the Zoomd on-site search engine now highlights the text that appeared in the search results when a reader clicks through. And it gets better:

The search engine will automatically take your reader to that section of the article the moment she clicks through from the search results. She won’t even need to scroll in order to find it, because it’ll be right there, waiting for her.

Increase brand consideration with voice ads, which half-ish of consumers actually like

Something else that’s always waiting online is advertising. Unfortunately, many of us have grown numb to popups, flashing GIFs and other formats that feel too cold, impersonal and intrusive. Who hasn’t hovered over the “skip” button, so they can skip an ad as soon as YouTube allows, for example? Even advertisers do it.

But advertising doesn’t have to be this way. As voice-enabled technology makes significant market inroads, voice advertising emerges as a fascinating new path, which many prospective and returning customers actually like.

According to a 2022 NPR and Edison research, 53% “of smart speaker owners who have heard an ad on their device agree they are likely to respond to ads on their smart speaker.” Moreover, the study continues, “48% of smart speaker owners who have heard an ad on their device say that compared to hearing an ad in another place, hearing it on their smart speaker would make them more likely to consider the brand.”

Source: NPR and Edison via Voicebot


Now, publishers who use the Zoomd on-site search engine can tap into this captivating, contextual user engagement strategy. Simply hovering over an ad causes it to automatically play (in accordance with Google regulations, of course). The voice ads offer two-way communication, a much more accurate indicator of success than whether or not an advertisement was clicked. Clicking may indicate curiosity, but having a conversation is simply more informative for all parties. It’s easier to get better user experiences and higher CMPs.

Get started within minutes (did we mention it’s free?)

All these new additions build on years of earning and keeping the trust of industry leaders around the world. We do this by offering a customizable on-site search engine, that’s driven by the most advanced technologies, displays visual search results and provides real-time search analytics, which help our customers optimize their results for both their audiences and their bottom lines.

Our on-site search engine is free, and you can set it up within minutes. If you, too, are ready to increase your bottom line by serving your readers better, click here to Zoom into growth.

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Zoomd enters into new publisher agreement with El Universal


Zoomd continues on the growth path by adding Mexico-based leading magazine, El Universal, to the company’s portfolio of publishers

Vancouver, British Columbia, September 14, 2022Zoomd Technologies Ltd. (TSXV: ZOMD, OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce it has signed a new publisher agreement with Mexico-based El Universal magazine on July 6, 2022. Pursuant to the arrangement, Zoomd’s on-site search engine is expected to be embedded within the noted publishers’ websites.

El Universal is one of the most visited Spanish-language news websites in the world [1], ranking in the top 1,000 worldwide in terms of traffic, with over 44 million visitors and over 120 million page views per month [2].

The onboarding process included both mobile and desktop integrations. Zoomd’s award-winning technology, coupled with its advanced ML algorithm and NLP, leads publishers to scale their businesses, monetize their content, and get quality search-based results.



About Zoomd:

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies hundreds of media sources into one unified place. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the needed resources Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.



This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to the success of El Universal’s integration within the Zoomd ecosystem and the overall future growth of the Company and its prospects. . Forward-looking statements are based on our current assumptions, estimates, expectations and projections that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors that may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic, the current war in Ukraine and the current market downturn), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.



Company Media Contacts:

Amit Bohensky


Investor Relations
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix

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How to Increase Website Performance with Free On-Site Search


What if your website performance could experience over 40% increase in average session length, double the pageviews, and 30% less bounce rate?
That’s exactly what publishers experience with Zoomd’s free on-site search tool and now is the time to do so, as people are still quarantined all over the world, stuck to their mobile phones and computers, consuming more digital media than ever.

Retain Readers with More Engaging, More Relevant Experiences

When readers browse through your site, they want to find the content they need as soon as possible, and they want to enjoy their journey.
When publishers provide an on-site search experience that is visually engaging and is customized to their needs, readers kick off their shoes, get some cake or smoothie, and keep on reading.

Visual, Engaging On-Brand Experience

Visitors are used to line after line of headlines and metadata in Google’s search results. Therefore, when they log into your site, it’s easy to immerse them in deeper experience if you turn these results to a visual party.
Check out the difference between what Google Custom on-site Search results look like and what your on-site search tool can create. What would you prefer to browse through?

Zoomd- Free on-site search engine solutio

Moreover, providing visual search results differentiates your website from Google’s experience. You can customize the look and feel of the search layout to match your site design, which will deepen brand recall and affinity.
The on-site search is optimized for both mobile and desktop, and both new and returning visitors.

Quick Orientation for New Readers

Chances are, your team works hard every day, investing plenty of resources, to get more people to check out your site. Once they do, they enter a form of unfamiliar land. After all, they don’t know how you’ve structured your site and what’s the quickest way to find what they need.
It’s our job as publishers to give them a quick compass – and thankfully, online readers have already shown the online publishing industry what that compass needs to be.
As our CMO Omri Argaman shared on Business 2 Community, “43% of visitors go immediately to the search bar when they enter a new website” according to a Forrester Research study.

Personalized Journeys for Returning Readers

If your visitors have already spent some time on your site, or if they’re returning visitors, the advanced technology operating your on-site search can give you an unfair advantage.
Zoomd’s on-site search is created using patented NLP technology, plus machine learning and artificial intelligence algorithms. Alongside our advertising products, the search tool turns 500,000,000 daily events into measurable business results.
Therefore, once a reader has spent some time on your site, the on-site search tool is able to offer contextualized results based on that reader’s personal activity. Therefore, she’s more likely to stay on the site, check out additional pages, gain trust, and eventually convert throughout your funnel.
And that’s with the basic features of the search tool alone. Smart publishers take a few extra steps, tapping into the more advanced options, to improve results even further (and yes, the advanced options are also totally free and very easy to customize – no need for tech superpowers).

Know What Content to Invest in Based on Data from Your Readers

While you don’t need tech superpowers, it *is* easy to feel like a super-publisher when you check out the data the search tool provides, and take a few actions based on this data.

Develop the Most Desired Results Readers Look for

One of our favorite parts of the search tool is that you get the information you never had before.
Usually, when a reader can’t find something on your site, she’ll just click the “back” button and ask Google to find her another resource. With the on-site search tool, she might still do that – but unlike before, you’ll know that this happened.
When you start seeing a recurring theme in searches that didn’t provide any results, you can see which content readers need most from your site – and develop it.
You can also develop more of the content you do have, once you understand how popular it is in on-site search.

Give Them Relevant Content When They Get Lost

Sooner or later, we all find ourselves stumbling upon the good old 404 page. So set your 404 page – and your readers – to success.
Use the search tool to offer contextually relevant articles and videos, presented in a visually engaging way, to encourage them to explore some more, and continue their journey with your site.

Increase Average Visit Duration and Pages Per Visit

Of course, you don’t need to wait for a reader to find your content. Using the on-site search tool, your content can find your reader as she browses through the site.
Two of the features that help your content do that:

  • Top Searches: At the top of your site, present a row with popular search results. You have total control over which keywords are placed there, so the top searches can be relevant to a promotion you run, or could be topics you know keep visitors engaged longer on the site.
  • Top Video Searches: Similarly, you can promote top videos during on-site search. This can be done automatically – have the tool select popular videos from your site, which are most relevant to a search query. And it can also be done manually, to help you promote specific video content.

And that’s not all. The tool also lets you promote third-party content and your own direct ads as an additional monetization path.

Increase Monetization with the Traffic You Already Have

Publishers who use the on-site search tool discover there are many ways to significantly increase monetization with the traffic they already have.
And since it’s done with such a high-quality reader experience, it actually brings them even more readers, which, you guessed it, improves monetization too.

Leverage the In-Search Ads Available in Your Free On-Site Search Tool

Add new ad units inside the search overlay, and earn money when readers click on them.

1) In-search ads- Add sponsored banners and videos inside the search overlay.
2) Native ads- Ads that blend in with your site’s design, for a better user experience.
3) Top searches-  As mentioned above, you can have a row of keywords at the top of your site, representing “top searches” on your site. The idea is to encourage readers to click on a keyword and explore related content. Some or all of these keywords can actually be ads.

Zoomd Blog- Increase performance with on-site search

Source: VentureBeat

Get More Ad Views and Clicks

1) Use data and AI to develop more of the content that works. As mentioned above, once you know which content readers want, search for and click on, you can develop more of that. More page views mean more ad views and clicks. Plus, the AI-based search tool leads visitors to the more relevant content, where they are much likelier to engage with ads.
2) Get more ad views from your current readers. More time on the site means readers can see (and click on) more ads. It also means they’re likelier to remember you and come back another time (to see and click on more ads), and/or recommend you to their friends (who, too, will see and click on ads).
3) Get more ad views from Google. A better reader experience, which leads to more time on site and more page views per visit, signals to Google this is a high-quality site, that needs to get more visitors, who can view more ads. Invest in your current readers, and Google is likelier to help you out.

Zoomd Blog by Adam- Increase performance with on-site search

Example of Zoomd on-site search layout on Times Leader website

Source: Times Leader

Optimize Sponsored Content

4) Create better conversion paths. Once you improve the user experience and reader journeys with the search tool, you’ll be able to charge more from sponsors and other direct advertisers, because you’ll know how to optimize on-site campaigns for the right readers.

Some of the Monetization Results Publishers are Seeing with On-Site Search
With so many ways to increase site monetization, these are some of the results our publishers have been seeing:

  • +20% eCPM
  •  $15 eCPM video ads
  • An additional 3-4% revenue within the first month

Want similar results?

It Only Takes a Few Minutes to Get the Free On-Site Search Going
No matter how big or small your website is, investing in your current readers will help build loyalty, retention and even advocacy, as readers tell their friends about the differentiated experience you offer.
And the best part? Investing in this advanced on-site search tool is free and only takes a few minutes to get started. It requires only one line of code, so you don’t need advanced tech skills to get going. Click here to sign up, and you’ll zoom into growth.


About Adam:
Adam Agassi is the Director of Publisher Relations who defines, develops and executes Zoomd’s business strategy, leading the onboarding of new partnerships that mainly consist of tier-one websites from top markets. Adam has an international background and prior to Zoomd, has worked in sales and business development at ad tech and MarTech companies for over six years.
He is highly knowledgeable of publishers’ pains and needs in a market that changes on the fly. When he finds some time off, he enjoys sports activities and cooking.

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