Like it or not, it’s time to pay attention to crypto


If it wasn’t clear enough by the recent Super Bowl, Crypto might not be regulated in most of the world, but personal consumers, startups and investors aren’t waiting for approvals.
cryptocurrency is thriving, and ad budgets follow.


The Most Prominent Example of a Blockchain Payment Method

Cryptocurrency has coins like any other currency, except they’re digital coins and they’re created differently than what we’ve used to know so far. Instead of getting money printed at the bank, crypto mining from the blockchain basically means creating data-based algorithms. It requires very advanced technology and computers. Therefore, creating crypto coins basically means solving mathematical equations.

When you combine all the cryptocurrencies together, we’re talking about an industry that’s worth more than $2 trillion. However, the most popular and successful cryptocurrency on the blockchain is Bitcoin.

Just as impressive as how it’s mined is the growth that Bitcoin has experienced since its 2009 creation by an anonymous developer working under the pseudonym Satoshi Nakamoto. Once upon a time, you could buy one Bitcoin for less than one scent. A few weeks ago, buying one of its crypto coins already required an investment of $60,000.



From a Complete Ban to Official Currency: Bitcoin Around the World

Digital coins can no longer be ignored. Governments around the world finally understand they’ve got to make long-term decisions about them. Interestingly, different countries have reacted differently to this revolution. Some try to shut it down, as others seek to realize its potential for their citizens.

“China’s central bank,” for example, “has announced that all transactions of cryptocurrencies are illegal, effectively banning digital tokens such as Bitcoin,” reported the BBC in late September 2021. The BBC pointed out that “China is one of the world’s largest cryptocurrency markets,” so when it made this announcement, “the price of Bitcoin fell by more than $2,000.”

Brazil, on the other hand, understands that digital coins are here to stay. It’s currently working on a bill “to increase investor protection with stricter regulation for companies getting involved in ‘virtual assets,’” reported Nasdaq in October 2021.

El Salvador took this a step further.

“On September 7, 2021, El Salvador became the first country to make Bitcoin (BTC) legal tender,” reported the Motley Fool. The US dollar is still a legal currency in El Salvador, alongside the crypto coins, so “people aren’t forced to pay in crypto,” but “the country’s Bitcoin law means all businesses are now obliged to take Bitcoin payments,” explains.

As a result of these and other movements toward blockchain technology, the drop in crypto coin value following China’s announcement ended up being only a little hiccup. The market has already corrected itself since then.


Social Media Campaigns & Influencer Marketing Attract New Bitcoin Users

Crypto organizations are tapping into the power of influencers to expand their reach and build trust with audiences. The American branch of crypto exchange FTX, for example, launched massive branding and social media campaigns in September 2021, during the NFL season kickoff game, for a total investment of $20 million, reported The Wall Street Journal (WSJ). The ad and social media campaign featured influencer “married couple of football great Tom Brady and model and businesswoman Gisele Bundchen,” added WSJ. Additional influencer marketing plans have been made to partner up with NBA player Steph Curry, it reported.

Brady and Bundchen have already started posting sponsored content about digital coins and exchanges on their social media channels, and they’re not alone.

Influencers such as Floyd Mayweather and Tana Mongeau have taken part in social media campaigns that promote crypto coins and exchanges, reported CNBC. “TikTok stars Charli, 17, and Dixie D’Amelio, 19, posted their partnership with cryptocurrency exchange Gemini,” targeting young followers, reported CNBC.

“Even Kim Kardashian West posted an ad for Etherummax on her Instagram story… to her 228 million followers,” CNBC added.


Fintech Apps Make Bitcoin Easily Accessible to the General Public

According to, “digital payment giants PayPal, Venmo, and Cash App — along with mobile stock-trading platform Robinhood — are making it easier to invest in cryptocurrency than ever before, with options to buy and trade coins within their apps.”

Our client, the eToro app, is another fintech app helping everyday consumers buy digital coins. Some of the crypto coins one can buy with them include Bitcoin, Ethereum and Litecon. As the eToro app explains, it offers a “trading platform, wallet and exchange all in one,” plus the safety of trading with a regulated fintech app.

All that, alongside regular trading, makes crypto almost as ordinary as any other currency. Of course, just like any technology, blockchain can be used for good… or it can be used to cause damage.


Hackers are Ahead of the Bitcoin Revolution

Hackers didn’t wait for social media campaigns or influencers to create crypto-related TikTok videos. They’ve been ahead of fintech apps and many of the rest of us, asking for ransomware in crypto coins, and specifically Bitcoin, for quite a while now.

As a result, they’ve enjoyed the significant fluctuations that sometimes drive Bitcoin’s value up – a lot – quickly.

In May 2019, the city of Baltimore became “a victim of a ransomware attack, in which critical files [were] encrypted remotely until a ransom is paid,” reported The New York Times (NYT). The price of the ransomware was quoted in Bitcoin – 3 Bitcoins per system or 13 for everything that got encrypted.

The attack happened on May 7. Back then, it meant paying “$17,000 per system, or less than $75,000 for them all,” explained NYT. When the reporting article was published on May 22, the mayor was still contemplating whether to pay the ransomware – but the crypto coin price had already skyrocketed.

It would now cost the city almost $24,000 to release just one system or approximately $102,000 to release everything, explained NYT.

You, of course, are encouraged to use blockchain technology for ethical financial and corporate growth.


The Best Time to Pay Attention to Bitcoin Was 10 Years Ago. The Second Best Time?

Now. Many of us have fallen behind on the Bitcoin and blockchain revolution. It was new, different and unregulated. But as it becomes mainstream and the cost of each coin soars, it’s important to educate yourself, so you can still enjoy the benefits it has to offer, even if all you can tap into is a fraction of one Bitcoin, while it’s still possible.

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Zoomd Technologies Continues to Attract and Retain World Class Clients


VANCOUVER, BRITISH COLUMBIAAugust 5, 2021 – Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce that it has been successful in recruiting a multitude of strong growth clients.


Over the past year, Zoomd has been focused on acquiring customers in emerging growth industries bolstered by COVID-19, such as gaming, FinTech, and Ecommerce. Zoomd has been successful in providing its new clients increased channels of distribution for their apps, ultimately driving user acquisition. Zoomd’s user acquisition platform has been integral in enabling these clients to manage their multiple campaigns on a single system, allowing for greater efficiency and real-time control. Zoomd’s data abilities enables its customers to grow greatly with limited additional resources.


A few examples of new clients include Sony Entertainment, Globo Group, and Getir.

“We are excited about new and expanding engagement with our partners, which we view as a testament to the effectiveness of our award-winning user acquisition abilities,” said Zoomd CEO Ofer Eitan, adding “our engagement with our partners is a good example of growing, providing them high returns on their investment. In addition, this demonstrates our ability to provide incremental value-added services to a single customer, a key component in our acquisition strategy. We are increasing presence in the strong and growing sectors and proud to showcase these achievements.”



Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.


Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.



This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect Zoomd’s future ability to enable client growth with limited additional resources and its ability to expand current mandates and/or attract new customers. Forward-looking statements are based on our current assumptions, estimates, expectations and projections that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.


The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.



 Company Media Contacts:

Amit Bohensky

+972 722200555


Investor relations:

Lytham Partners, LLC
Ben Shamsian
New York | Phoenix

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