We at Zoomd are big believers in the power of creators and influencers. Our CGC (Creators – generating – content) department has been working with global content creators for the past several years, helping our international clients grow and spread their word in all regions and markets.

Currently, in the mobile gaming sector, the use of creators is one of the hottest trends in the sector, but gaming studios haven’t adopted this tactic to its full extent yet. Studios are slowly recognizing creators’ potential, but they’re still hesitant to invest in them fully. It may be due to the lack of tools or resources, or simply that large studios are not accustomed to working with creators so quickly and efficiently, to create fun, engaging videos without getting too complicated.

Who are they?
Creator-Generated Content (CGC) has emerged as a groundbreaking advertising strategy that harnesses the power of video ads showcasing genuine individuals using and expressing enthusiasm for various digital products. Unlike traditional advertisements, CGC centers around relatively unknown micro-influencers who are active on popular social media platforms such as YouTube, TikTok, and Instagram. These creators possess a unique ability to communicate authentically with digital natives and are regarded as more credible compared to A-list celebrities who are commonly associated with major brand advertisers. The success of these video ads lies in their remarkable ability to overcome ad blindness, particularly among millennials and other members of the digital native generation. The key factor contributing to their effectiveness is the genuine and relatable nature of the content, resonating with viewers who see individuals that resemble them and speak their language. By embracing CGC, advertisers can tap into the power of authenticity and connect with their target audience on a deeper level.

Many in the industry haven’t yet tapped into its full potential – either because they’re unaware of its advantages or because they’re unsure how to implement it effectively.

As many gaming studios seek to grow big and international fast, they can use creators to work on a global campaign, using creators from all around the world in multiple languages and from different regions. Creating a diverse, global audience also enhances app owners’ understanding of global markets. Additionally, this collaboration can help create content that is more relatable to people from different backgrounds. This will further strengthen the relationship between the app and user wherever they might be.

For a casual game app, we worked with global creators to spread the word in multiple regions and languages at once.
Here are some examples:

English Version:

Portuguese Version:

Korean Version:

Japanese Version:

Italian Version:

French Version:

Spanish Version:

German Version:

Arabic Version:

Want to see more of what we recently did, for a variety of apps? see our showreel page

Why Is Creators-Generated-Content Effective for Advertising Mobile Apps?

Creators generated content is an effective way to advertise mobile apps because it allows existing users to share their experiences with their peers. This type of content is more influential than traditional forms of advertising, as it allows users to form positive opinions about the products or services they are reviewing.
Additionally, Creators generated content can be cheaper than other forms of advertising, as filming and talent costs are fairly low compared to full animation or production costs.

Looking to break traditional advertising barriers? Look no further with Zoomd’s cgc authentic community.

Contact us for a unique offer

Growing your app is a journey. It’s a process that’s not overnight and goes through various stages which should be repeated over and over again to maintain healthy behavioral and substantial growth over the years. A typical growth lifecycle of an app looks like depicting critical barriers that once crossed put the app into the next orbit for even higher growth:

The build stage involves a lot of strategy thinking, planning, envisioning, designing before executing the actual building plan.

1. What’s the problem? Before you start building your app, you need to identify the problem your app will solve. This will help you create a clear vision for your app and ensure that it meets the needs of your target audience. Even though the app may not be the first of its kind or a unique product, it needs to address some real pain points you’ve identified that are not addressed by the competition.
2. Define your target audience: Once you have identified the problem you are trying to solve, you need to define your target audience. This will help you to create an app that is tailored to the needs of your users, in terms of UI\UX and business model.
3. Design a user-friendly interface: A user-friendly interface is essential for any mobile app. Your interface should be easy to navigate and use, and provide a seamless experience for your users.
4. Choose the right technology stack: The technology stack is a set of programming languages, frameworks, libraries, and instruments used to develop a mobile app. The choice of the technology stack can make or break your product’s potential. Here are some popular technology stacks for mobile app development:

• React Native: A popular open-source framework that allows developers to build cross-platform mobile apps using JavaScript and React.
• Flutter: A Google-developed open-source framework that allows developers to build high-performance, high-fidelity, apps for Android, iOS, and the web using a single codebase.
• Ionic: Another popular open-source framework that allows developers to build hybrid mobile apps using web technologies such as HTML, CSS, and JavaScript.
• Xamarin: A Microsoft-owned open-source framework that allows developers to build cross-platform mobile apps using C# and .NET.

Choosing the right technology stack is crucial for the success of your app. You need to choose a stack that is reliable, scalable, and easy to maintain. if your not on the tech savvy side you will probably need a company that will help you execute your dream. Make sure to do you research on the tech stack they offer, understand why they recommend the selected technology and not other options.

The testing stage: Testing is an essential part of the app development process. You need to test your app thoroughly to ensure that it is free of bugs and other issues. Thorough app testing is crucial in the development process as it helps to identify and eliminate bugs and other issues before the app is released to users. By conducting comprehensive testing, developers can ensure that the app functions as intended, providing a seamless and error-free experience for users. This not only enhances user satisfaction but also helps to maintain the app’s reputation and credibility in the market. in simpler words, you don’t want to discover many bugs when your app is already live in the App store and get bad reviews by unsatisfied users.

Market your app effectively: Once your app is ready, you need to market it effectively to ensure that it reaches your target audience. This is where Zoomd can help. With our digital marketing experts, our technological stack and vast experience working with global brands and apps, you can rest assured we can help you tailor any plan to your growth plan. The basic marketing plan includes:

1. Define your target audience: Before you start marketing your app, you need to define your target audience. You already defined your TA in the building stage, but now you need to be more practical – for example, from which countries are they coming from? Which social platform do they use? What are their basic search questions on Google, AppStore, or Playstore?
2. Optimize your app store listing: Your app store listing is the first thing that potential users will see when they search for your app or look for an app they need that your app matches. Make sure that your listing is optimized with relevant keywords, high-quality screenshots, and a compelling description. Like SEO (search engine optimization) this is a contact task that needs to be checked and revised according to initial results. High-quality screenshots and a compelling description are essential for attracting potential users and increasing app downloads. They provide visual representation of your app’s features and functionality, giving users a glimpse of what to expect. A well-crafted description, on the other hand, effectively communicates the value and unique selling points of your app, enticing users to download and try it out. Together, these elements help create a positive first impression and increase the chances of converting potential users into loyal customers.
3. Leverage social media: social media is a powerful tool for promoting your app. Use platforms like Facebook, Twitter, and Instagram to build a following, engage with your users, and promote your app. One strategy for engaging with users on social media platforms is to create interactive content such as polls, quizzes, or challenges related to your app. This not only encourages user participation but also generates buzz and increases brand awareness. Additionally, responding promptly to user comments, messages, and reviews shows that you value their feedback and are dedicated to providing excellent customer service.
4. Paid advertising: It is true that ads on platforms such as Google Adwords and Facebook Ads are basic, but there are plenty of networks and other media channels that may prove to be more cost effective than what is offered by these platforms. You will want to explore more options once you’ve experimented with Google and Meta’s media supply and explore a DSP or other tech platform.
5. Partner with influencers: Influencer marketing has already proven to be very effective to promote any app, idea or product. Influencers themselves have been around for many years now and their audience is well familiar with their paid content initiatives, and knows how to screen sales content and regular content. With that, people know how to take the paid content into account and use it for learning about any prodcut they’re looking for. You don’t need to go for the elite influencers for your marketing plan (as your have a specific budget), micro influencers are great as they have a very specific community of followers that matches your target audience. Check our Zoomd’s influencers and creators community and talk to us if you need help with your app influencer plan.
6. Create engaging content: Creating engaging content like blog posts, videos, and infographics can help you to build a following and promote your app.
7. Analyze your data: Finally, it’s important to analyze your data to see what’s working and what’s not. Use tools like Google Analytics to track your app’s performance and make data-driven decisions about your marketing strategy.

Launch stage: After the app is published to the world, launch the marketing initiatives plans you’ve created to announce the availability of the app.

Continuously improve your app: Finally, you need to continuously improve your app to ensure that it stays relevant and meets the changing needs of your users. Meaning constantly evaluating your initial plans, such as upgrading your app UI|UX over time, ASO maintenance, and more.

Analyzing your data allows you to understand what marketing strategies are effective and which ones are not. This helps you make data-driven decisions for your app’s marketing strategy. By tracking your app’s performance through tools like MMP’s, you can identify trends, discover user behavior patterns, and optimize your marketing efforts to target the right audience and achieve better results.

Partnering with influencers is far from just trendy, it’s also a great way for consumer brands to create high-impact, high-converting content. Creators-generated content has been proven to outperform brand-created content in nearly every aspect, and it’s far more affordable.

Today’s online advertisers are in a tough tug of war. On the one hand, ad technologies continue evolving, delivering ever more sophisticated targeting and optimization capabilities. On the other hand, online ads are becoming more and more expensive while frequently offering less bang for your advertising buck.

The reason for this? Ads have become so commonplace in the online space that people ‘stop’ seeing them. Whether conscious or subconscious, this phenomenon is known as ad or banner blindness. It happens because users’ senses have become overloaded with irrelevant, uninteresting online advertisements to the point that they completely ignore the ads on their screen. Add to this the fact that the public’s trust in the accuracy of the information they receive from traditional media is at an all-time low, and it’s clear that something is broken.

This issue only gets worse when it comes to millennials. These digital natives are the first generation to grow up with internet-powered devices as a part of their day-to-day lives. Traditional advertising — even the kind that is displayed on the internet — simply doesn’t work with the younger generations. Digital natives filter out ads and instead turn to their friends, social media channels like TikTok, Instagram and Facebook, and other similar word-of-mouth type sources, to get their information when considering a purchase.

Online advertisers looking to market their wares to these highly desirable demographics should consider changing the way they approach them. To penetrate ad blindness, advertisers need to leverage authentic, real sources who can talk the millennial talk and walk the digital native walk.

Nothing’s Realer than Creator-generated Content

Creator-Generated Content (CGC) is a novel advertising concept that leverages video ads featuring real people using and getting enthusiastic about different digital products. These creators are often relatively unknown micro-influencers from actual social media platforms like YouTube, TikTok and Instagram; they know a thing or two about communicating authentically with digital natives and are seen as more trustworthy than A-list celebrities who are automatically associated with big brand advertisers. These video ads are proving highly effective at breaking through ad blindness among desirable demographic groups like millennials and other digital natives. This is mostly a result of the highly authentic, real feeling that viewers pick up on as they see a different sort of ad featuring individuals who look like them and speak like them.

After a very successful acquisition of Performance Revenues, Zoomd is now leading the CGC revolution with an attractive package of creative materials suitable for a variety of different acquisition channels. Our world-class video production team works hand-in-hand with our clients to turn original creator content into high-impact video ads tailored specifically to the tastes and styles of our client’s target audiences.

CGC represents a new, highly effective way of promoting your app among traditionally hard-to-reach segments. Here are just a few of the numerous benefits that Zoomd clients are already realizing  by using CGC ads to promote their apps across different acquisition channels:

• Repurposing. No matter how innovative your ads are, if you keep using the same creatives your audience will stop seeing and reacting to them. This situation reduces ROAS as advertisers still pay the same CPM, but get fewer clicks. With CGC, it’s easy to ensure a consistent stream of fresh, highly effective video ads produced based on the original production materials.
• Authenticity. CGC video ads give sight to the ad-blind because they leverage real people who look and speak like your target audiences. With CGC, your target audiences don’t feel like they’re being sold anything, but rather that they’re getting recommendations about aps from real people who are just like them. With digital natives, word-of-mouth influences purchases more than any other generation, ever.
• Untapped audiences. CGC delivers exceptional results among millennials and other digital natives who are markedly less engaged with traditional ads that are more effective among older audiences. Using CGC, advertisers can benefit from high-quality, LTV users and generate revenue from new audiences.
• Low cost, high volume. Compared to other forms of digital video ads, CGC is surprisingly cost-effective. Creators are experienced video artists, with the ability to turn around high-quality original content at a considerably lower cost than hiring professional actors, video production teams and editing crews. What’s more, Zoomd is able to swiftly create multiple ads from the same original content. This means that clients pay less for numerous videos than they would normally pay for just one.
• Global reach. With CGC video ads, audiences feel that they’re receiving recommendations from a friend — or someone who could be a friend. To ensure this authenticity across different regions requires robust localization capabilities and in-depth knowledge of local customs and preferences. Zoomd’s international production team is made up of individuals from nearly every region in the world. They understand local nuances, regional dialects and native customs, as they are themselves local consumers. This ensures that videos produced for audiences on the other side of the world, feel as though they were made next door.

To make a long story short

When it comes to millennials and digital natives, more of the same digital advertising simply won’t cut it. The truth is, for those that grew up with the internet those ads simply don’t exist. They don’t see them.

CGC represents a revolutionary new concept in the world of video ads. These ads show real people who understand the nuances of these innovative generations getting excited about different apps and games. Highly effective, low-cost CGC video ads excel at breaking through the noise and getting hard to reach audiences to take action.

Experience the high past production and agility of our creators community for your mobile app. Contact our team to learn more.

The User Acquisition (UA) game is a tough one to win. The thing is, the better you get at it, the more difficult it becomes to achieve your goals. Traditional User Acquisition channels like Facebook, Google and other major ad networks offer diminishing ROAS as digital saturation continues to drive up customer acquisition costs.

User Acquisition Solutions?

Although ad inventories continue to stockpile, customers simply aren’t clicking as frequently as they once did; this is mostly because ads have become ineffective at spurring action among some target audiences, especially millennials and other digital natives. The fact is that many individuals in highly desirable target audiences consider online ads to be pervasive, obnoxious and intrusive. Unfortunately, pop-ups, remarketing and stale ads have become the plate d’jour to the point that they are often perceived as ‘background noise’ to some audiences.

All this means that KPIs are becoming more difficult to reach; target audiences are shrinking in relation to the supply of available ads, and often aren’t clicking on the ads that they do see.

Influencers, the New Ad Kid On the Block

The solution of course, is to find new, innovative ways to advertise to your audiences. Influencer marketing is one way to do just that. Influencer marketing is a new form of social media marketing that focuses on “influencers” who endorse and mention products for money. These influencers often boast huge, dedicated social followings and are considered to be knowledgeable, or even experts, in their fields.

Influencer marketing is considered to be especially effective — especially among millennials and other digital natives — mostly because their recommendations are considered social proof of the products they promote. Influencers are highly trusted among their followers, and a recommendation from them goes a long way.

Zoomd and Influencer Marketing

Following Zoomd’s recent, successful acquisition of Performance Revenues, we’ve merged their industry-leading Influencer Marketing service into our offering. This new and exciting service blends Performance Revenue’s wide expertise in all things User Acquisition with the impact, reach and effectiveness that defines the Influencer Marketing domain. This enables a unique, robust Influencer Marketing service that delivers quantifiable tracking metrics for a UA channel that is notorious for its untrackable results.

Zoomd’s new Influencer Marketing User Acquisition channel is offered as a fully-managed service. Clients just need to define their target audience and budget, and the rest is handled by Zoomd’s dedicated team. All aspects of the campaign — from sourcing and negotiating with the creative talent, crafting a high-impact brief, ensuring a high level production, tracking results and whatever else is needed, is managed by Zoomd. The team works hand-in hand with clients to develop highly targeted, relevant campaigns that bring outstanding results, every time.

The new Influencer Marketing service offers significant, bespoke benefits to any User Acquisition campaign:

• Global reach. Highly effective campaigns are often global in nature. When it comes to Influencer Marketing, this means you may have to engage with multiple Influencers from different parts of the world to ensure that you’re getting the global coverage you need. The fact is that Influencers can come from anywhere, and often speak languages other than English. Zoomd’s global team hails from all four corners of the world; we’re fully capable of communicating and negotiating with Influencers in any location, no matter the geo your campaign is targeting.
• Localized to any language/region. The origin of a given Influencer’s social following knows no borders. Followers can come from anywhere and speak any language. To truly deliver impact, Influencer campaigns should feel local. That way, your target audience feels as though the recommendations are coming from a close friend, someone down the street. Zoomd’s international production team is well-versed in delivering highly-localized campaigns that speak the audience’s language and conform to local customs and cultural nuances.
• Hand-Picked Influencers. Zoomd leverages an advanced talent tracking system to locate the perfect Influencers for your campaign. We’re able to zoom in on the Influencers who boast followers with the critical metrics and demographic info to ensure that your campaign is being exposed to the right audience. With Zoomd, you just provide the brief and we’ll find you the talent you need to get your apps in front of the people who want to use them.
• Advanced tracking for Influencer Marketing. Leveraging years of User Acquisition experience across multiple industries and geographic areas, we’ve successfully merged advanced tracking capabilities within our Influencer Marketing User Acquisition campaigns. Benefit from revealing tracking insights that connect clicks to campaigns so that you can rest assured that you’re getting bang for your advertising buck.

User Acquisition Solutions – Parting words

With traditional User Acquisition channels increasingly becoming less profitable, brands are challenged to find new, innovative ways of reaching their audiences. Influencer Marketing is quickly gaining steam as a powerful, innovative advertising method that brings results, especially in hard-to-reach digital native audiences. Highly trusted among their followers, Influencers are considered reliable sources of ad recommendations that aren’t intrusive or annoying. Their recommendations are automatically deemed social proof of an apps’ value to the specific following of the promoting Influencer.

Zoomd’s recent acquisition of Performance Revenues enables the company to offer innovative Influencer Marketing services to its clientele. Performance Revenues’ years of User Acquisition experience across multiple industries and geographic regions has empowered a unique, highly effective Influencer Marketing service that introduces UA tracking to what was once considered untrackable. A compelling set of capabilities including localization, global reach, effective talent sourcing and more, enable Zoomd to deliver high impact results for their Influencer Marketing campaigns.