April 7, 2025
When I reflect on Zoomd’s journey, I’m filled with immense pride. Today marks a significant milestone as we unveil our refreshed brand identity and refined strategic direction, captured perfectly in our new slogan: “There, and Beyond.”
The Evolution That Demanded a Brand Refresh
The Zoomd begins long before Moblin merged with Zoomd in 2017. Originally founded by Amit Boehnsky in 2012 as a search engine for publishers, the company undergone a remarkable transformation to emerge as a global leader in performance marketing, with particular expertise in mobile app user acquisition.
This brand refresh isn’t merely cosmetic—it’s a testament to our maturity and sharpened focus. We’ve made calculated decisions, including the difficult choice to sunset our original publisher search engine. Though challenging, this strategic pivot allows us to concentrate our expertise and resources precisely where we deliver exceptional value.
Redefining Our Strategic Direction
Zoomd today stands as a global powerhouse in performance marketing. Our mission is straightforward yet ambitious: empowering marketers not only to meet their goals but consistently surpass them. We’re fully committed to becoming the trusted advisor our clients rely on—a partner who doesn’t just understand your KPIs, but helps you exceed them.
“There, and Beyond”: Not Just a Slogan, But Our Promise
Our new slogan, “There, and Beyond,” isn’t just catchy marketing jargon—it’s our sincere commitment. It means we’re here to help our clients achieve their immediate objectives, and then go even further. We consistently push boundaries through innovation, providing the vision and technology to drive exceptional results.
This promise highlights what sets Zoomd apart: a relentless focus on helping clients succeed today while preparing them to face tomorrow’s challenges. It’s about building long lasting partnerships and continuously exceeding expectations.
Growth, Evolution, and Maturity
When we first merged Moblin with Zoomd, our branding was vibrant and illustrative, intentionally highlighting the differences between desktop search and the evolving mobile app ecosystem. This brand served us incredibly well as we transitioned through our merger and eventually went public.
But just as our company has grown, our clients’ needs and the marketplace have matured. Our new brand identity—clean, sophisticated, and focused—reflects exactly where we stand now: a mature, confident industry leader committed to inspiring trust and clarity in our partnerships.
A Personal Note
For me, Zoomd represents far more than a professional endeavour —it’s deeply personal. Having co-founded Moblin and being part of Zoomd’s evolution, I’ve grown alongside this company. Zoomd’s core values—innovation, integrity, and the relentless pursuit of excellence—have become part of who I am, influencing not only my professional life but my personal journey as well.
Watching our evolution from a passionate startup into a respected global leader fills me with pride and gratitude.
The Road Ahead
As we continue to move forward, we never really pause—innovation and growth never stop at Zoomd. I’m genuinely excited about what the future holds, and I remain grateful for your ongoing trust and support.
Together, let’s keep moving “There, and Beyond.”
Warm regards,
Omri Argaman
Co-founder, CGO & CMO, Zoomd
