The Zoomd Wiki

Digital Marketing Glossary
About Zoomd
  • What does ZOOMD actually do?
    Zoomd is an innovative MarTech company dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. company offers one platform with two products on it. For both advertisers and publishers.
  • What kind of products & services does ZOOMD offer?
    The Company developed its own platform that unifies more than 600 media sources under one dashboard, providing advertisers with a powerful, user-friendly control center for managing new customer acquisition campaigns and comprehensive data insights. In addition to enhancing how advertisers connect with key target audiences, Zoomd’s proprietary platform provides a site search solution for publishers, based on advanced Natural Language Processing (NLP) and artificial intelligence (AI).
    In late 2020, we've launched a new SaaS model of the UA platform connected only to social media channels such as Facebook, Twitter, Instagram, Apple search, Google UAC, TikTok and Snap. the SaaS platform is fit for app developers, brands and agencies managing multiple campaigns across different social channels with the aim to save precious management time and resources.
  • When was Zoomd Founded?
    Zoomd is a merge of two companies- Zoomd which was founded in 2012 as an Israel Search technology Startup and Moblin an industry-leading mobile acquisition platform founded in 2003. The two companies merge in 2017.
  • What’s the difference between Zoomd and an agency?
    Zoomd provides a technology platform for all different companies, from small app developers to large enterprises. The media buying process is done via the robust platform rather then manually, focusing only on results and achieving client's KPI's and goals, rather than developing creative and strategy planning.
  • Can my advertising agency work with Zoomd?
    Yes! No problem at all. We work with a lot of Global and local agencies supplying them the needed UA activity for their clients. Working with the agency OR together with the agency and with the client.
  • Where are ZOOMD`s offices located?
    Zoomd is a global company with offices worldwide in Canada, Bulgaria, Israel, India, and subsidiaries in Mexico and Singapore.
  • What's special about Zoomd's mobile web and app DSP?
    We provide a mobile web and app self-serve Demand-Side Platform (DSP) that enables advertisers to reach their target audiences across multiple channels, including social media, display, search, and video.

    Zoomd's platform leverages machine learning (ML) algorithms and data analysis to optimize campaigns for performance and return on investment. It offers a variety of targeting options, including demographic, geographic, and behavioral targeting, as well as retargeting and lookalike audiences.

    With Zoomd, advertisers can manage their campaigns in a single platform, track their performance in real time, and make data-driven decisions to improve their results. Zoomd also offers a self-serve platform that allows advertisers to create and launch campaigns quickly and easily.
General industry terms
  • What is User Acquisition?
    User Acquisition (UA) refers to an activity of adding new users for your mobile app, website, or any other products or services. The process of mobile user acquisition can be made via paid, organic channels, mainly referring to actions done on the digital ecosystem.
  • What is CPI?
    The CPI price is the amount paid per installation of an app on a mobile/cell phone.
    For example if an advertiser booked a campaign to have its app installed 800 times at a CPI rate of $8,
    then each install would cost him $8 and in total he would pay $6,400 for the campaign.
  • What is CPM?
    Cost per thousands (or Cost per Mille) is the amount an advertiser pays a website per one thousand visitors who see its advertisements).
  • What is CPC?
    Cost Per Click is a pricing model used in mobile user acquisition campaigns in which app pay each time a user clicks on their in-app ad. CPC = advertising cost / clicks. As an advertiser, your cost per click will always be less than or equal to your maximum bid, as it is an average of bids against a series of competitors over a period of time.
  • What is CPE?
    Cost Per Engagement is an advertising pricing model. CPE model means that an ad is paid only when it's engaged with, as opposed to other payment models such as CPC and CPM.
  • What's MMP?
    AMobile Measurement Partner, or MMP, is a platform that collects, organizes, and standardizes app data to deliver a uniform assessment of campaign performance metrics. This is typically accomplished via the implementation of a software development kit (SDK) which allows the measurement partner to collect signals around viewability, time in view, non-human traffic, and user behaviors (such as click-throughs, installs, and purchases). As an independent third party, the MMP verifies performance and fosters trust between mobile publishers and their advertising partners through a standardized set of universally applicable metrics. Marketers can use these metrics to evaluate and optimize their campaigns and compare performance across various networks.
  • What is an Ad Exchange?
    An ad exchange is a digital marketplace that enables both advertisers and publishers to buy and sell advertising space (ad units) often through real-time auctions done automatically by a unique algoritm. They’re most often used to sell display, video and mobile ad inventory.including mobile app ad space
  • What's an SDK?
    A software development kit (SDK) is a set of tools that provides a developer with the ability to build a custom app that can be added on, or connected to, another program. SDKs allow programmers to develop apps for a specific platform.
  • What is ASO?
    ASO stands for App Store Optimization referring to the process of optimizing keywords, app description, and other text for better ranking and visibility of the app on the app store\ Play Store. This is similar to SEO (Search engine optimization) done for websites, both are a continuous process to improve ranking and results for enhancing downloads for a mobile app.
  • What is a DSP?
    DSP, Demand Side Platform, is a software platform that allows advertisers to buy and manage online advertising inventory in real-time auctions across multiple ad exchanges and supply-side platforms (SSPs).
Zoomd business model
  • What is Zoomd Value Proposition?
    Advertisers don’t have a high level, birds-eye view of all campaign data in all media sources. They need to manage and optimize the campaigns in each platform separately. Zoomd solves this problem for advertisers with a fully integrated platform that allows users to efficiently manage their ad spend budgets.
    Zoomd’s proprietary and patented technology provides a unique
    one-stop-shop campaign management platform that enables advertisers and
    publishers to achieve superior results on digital marketing.
  • What's our edge?
    Zoomd’s differentiator and competitive advantage are its massive and detailed customer data collected via more than 600 media sources and its presence in hundreds of publishers’ websites.
  • What's the platform main advantage?
    Zoomd centric management platform automates and executes campaign management decisions in more than 600 integrated advertising channels. Allowing advertisers to set KPI’s and run campaigns based on preset goals on all integrated channels, saving valuable time and money.
AD-Tech industry
  • What does it mean Ad-tech?
    Short for Adverting Technology is a wide term that describes systems of analyzing and managing tools for programmatic advertising campaigns. Some of these tools and software include demand-side platforms, data management platforms, ad networks, exchanges and more.
  • What is DSP?
    DSP is short for Demand Side Platform- Automatic, technologically advanced system that helps advertisers to launch their online ad campaigns, optimize them and reach the desired audience. The DSP interacts with SSP, Ad Network, Ad Exchange, and with publishers directly in an automatic manner within milliseconds.
  • What is SSP?
    A Supply-Side Platform (SSP) or otherwise known as a sell-side platform is a technology platform to enable website publishers, both desktop and mobile, digital out-of-home (DOOH) media owners to manage their advertising inventory in real-time, fill it with ads, and generate revenue.
  • First-party data
    First-party data is the data that a company has collected directly from its' audience -- made up of customers, site visitors, and social media followers. "First-party" refers to the party that collected the data firsthand to use for re-targeting.
  • What is IDFA?
    IDFA is the abbreviation for identifier for advertisers. It’s an Apple-created random identifier assigned to a user’s device.
  • What is fingerprinting?
    Digital fingerprinting, also known as probabilistic attribution, refers to a process that advertisers sometimes use to gather information about users who have interacted with their ads in order to identify their unique device. Fingerprinting works by combining certain publicly available attributes of a user’s device, location, and more to create a unique identifier or “fingerprint” of their device. Specifically, the attributes that are collected to identify a user’s device include their computer or mobile hardware, operating system, IP address, web browser, and more.
    It’s important to note that in iOS 14, there is very limited space for fingerprinting.
Influencers Marketing & CGC
  • What does CGC stand for?
    Creator-Generated Content (CGC) is a novel advertising concept that leverages video ads featuring real people using and getting enthusiastic about different digital products.
  • What's so special about influence marketing?
    Influencer marketing is a hot topic among marketers, and for good reason. It helps brands to extend their reach among hard-to-reach audiences and build relationships with consumers, using real people recommending different products or services from their own unique experience.
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