22/06/2025
The rules of mobile user acquisition have changed. Apple’s App Tracking Transparency (ATT), Google’s Privacy Sandbox, and the phase-out of third-party cookies are reshaping how brands connect with users. For marketers in eCommerce, sports betting, and fintech, these changes aren’t just technical they’re strategic.
The shift has left many wondering how to maintain scale, accuracy, and performance without the tools they once relied on. The answer? Smarter user acquisition driven by AI and machine learning.
The New Reality: Privacy Isn’t Optional
We’re in an era where hyper-targeting based on endless behavioral tracking is no longer sustainable. Consumers are opting out of tracking, and platforms are closing the data loop. The result: traditional UA strategies are less effective, and marketers are forced to rethink how they reach and retain users.
If you can’t track users across every touchpoint, your UA strategy needs to adapt and fast.
Where AI Steps In
Zoomd’s DSP is built specifically to meet this challenge. With built-in AI and machine learning capabilities, we help global advertisers of all sizes run effective, privacy-conscious UA campaigns using their own first-party data.
Here’s how it works:
Activate First-Party Data More Effectively
First-party data is your most valuable asset. Our UA platform allows advertisers to use it to create high-performing lookalike audiences and smarter targeting models without depending on third-party signals.
Optimize Campaigns Without Cookies
Our machine learning models respond to real-time engagement data to optimize bidding, audience reach, and creative performance even in SKAdNetwork environments. That means we’re not waiting around for a postback to improve performance, we’re optimizing as we go.
Adapt by Vertical
Every vertical behaves differently. A fintech app’s user journey looks nothing like a sports betting app’s campaign during a live match. Our AI learns and adapts to those unique patterns, helping you optimize UA strategies for your specific use case.
What Ethical UA Looks Like
We believe that performance and privacy can and should coexist. For us, ethical user acquisition means doing right by both advertisers and users. It’s not just about compliance. It’s about trust.
Here’s what we focus on:
- Transparent reporting and collaboration with advertisers.
- Minimal reliance on third-party data.
- Full adaptability to evolving privacy regulations like GDPR, CCPA, and SKAN.
- Vetted media supply to reduce exposure to spammy, low-quality, or even malicious sources.
We test new inventory sources constantly, but never at the expense of user safety or client trust.
What Growth Teams Should Be Doing Right Now
If you’re leading UA for a brand in eCommerce, sports betting, or fintech, here’s how to stay ahead:
- Start with your data. Your first-party signals are your foundation.
- Invest in AI-driven tools that are built for a privacy-first reality.
- Work with partners who value transparency and quality as much as scale.
- Don’t view privacy regulations as blockers. They’re a competitive advantage when handled right.
Building for What’s Next
This isn’t a temporary shift. It’s the new baseline. AI isn’t a nice-to-have anymore, it’s the core engine for mobile UA in this new environment.
At Zoomd, we’re helping advertisers turn this shift into an opportunity: to build smarter campaigns, powered by data they own, optimized by machine learning, and delivered with integrity.
If you’re ready to take your UA strategy forward, let’s talk.
Reach out to our team to learn more.
