There has been a lot going on at Zoomd in the last few months. During a time of market downturn, everything from changes in management to changes in product offerings have taken place. Zoomd has continued to innovate and expand its reach in spite of the challenges that it has faced. The company has done this by focusing on product offerings that are more efficient and have the highest value we can offer.

Zoomd: A Top User Acquisition Company in 2023

Throughout these changes, we have received a vote of confidence in our path moving forward. Business of Apps has recognized Zoomd as one of the Top User Acquisition Companies 2023 and one of the Top DSPs (Demand Side Platforms) 2023. These badges are a symbol of excellence and recognition in the user acquisition industry. They are given to companies that demonstrate outstanding performance, innovation, and customer satisfaction in their respective fields.

Zoomd user acquisition offerings include performance-based campaigns, suited to generating high ROI for all apps across different verticals. Understanding the complexity of app promotion, and getting the right users for different apps is what our team is passionate about. Winning through performance and delivering better results than what we’re committed to. Furthermore, Zoomd is committed to providing excellent customer service and support. As mentioned, part of the offering is the DSP that we provide to all clients, agencies and partners looking to automate their campaign optimization and results. Our DSP machine learning models automate everything including bidding, budgeting, targeting, and creatives, so app owners can focus on what matters most: growing their business. For example, our DSP has the ability to automatically adjust bids based on the user or device, as well as offer automatic A/B testing to optimize campaigns for the best performance.

It is not the first time Zoomd has received similar recognition, from other industry benchmark leaders and also from BOA. But this year, when many things change in the industry, AI is becoming a hype to be recognized with, even in the App advertising ecosystem. It gets more meaning and confidence in the company, and in our path moving forward. We are proud to be part of the App advertising ecosystem and have been recognized for our UA technology. We are confident that our UA technology will continue to be a driving force in the industry. This will help us create innovative solutions for our customers and partners.

With our user acquisition offerings as a whole, including our DSP, app developers can easily manage, optimize, and scale their UA campaigns across multiple channels and performance networks. Overall, our capabilities help reduce complexity and increase efficiency for app owners, while providing a comprehensive view of performance across all channels. Additionally, app developers can quickly identify high-value sources and make real-time changes to their campaigns, improving app install efforts or re-engagement campaigns with existing users.

It goes without saying that we’re honored to receive these badges of excellence from Business of Apps. These badges validate our vision and efforts to provide the finest UA solutions for our clients. These badges reflect our commitment to providing our clients with the most effective solutions for growing their app businesses and achieving their KPIs.
We thank Business of App for this recognition and we look forward to continuing to deliver value and results to our clients and partners. This is a great achievement for Zoomd and we are proud to share it with you, our loyal customers and partners. Thank you for your continued support and trust in us. We couldn’t have done it without you!

If you want to learn more about how Zoomd can help you grow your app business, you’re welcome to contact us today.
We would love to hear from you!

In today’s competitive mobile app landscape, effective advertising is paramount to driving app downloads, increasing user engagement, and ultimately boosting revenues. App advertising strategies encompass a wide range of techniques that help app developers and businesses reach their target audience, optimize visibility on app stores, and grow their app’s performance. In this article, we will discuss the top five things you should know about app advertising to maximize app revenues and achieve business growth. 

Define Your Target Audience and Their Needs in App Advertising: 

Understanding your target audience and their needs is the first step for successful app advertising campaigns. By identifying your ideal users and conducting thorough market research, you can tailor your advertising strategies to resonate with their preferences. This ensures that your campaigns are more likely to reach the right people and generate higher engagement. Knowing your audience also helps you identify the best platforms to advertise on and the type of content that will likely perform better. Incorporate relevant keywords such as «advertising,» «app advertising,» and «advertising mobile apps» to optimize your messaging, design, and targeting efforts. 

App Store Optimization (ASO) for Effective App Advertisement: 

App Store Optimization (ASO) is crucial for increasing visibility on app stores and attracting organic downloads. Optimize your app by strategically incorporating keywords like «app advertisement,» «increase app performance,» and «grow your app» in your app’s title, description, and metadata. Focus on creating a compelling app store listing that highlights your app’s unique features, benefits, and screenshots to capture users’ attention and improve conversion rates. 

Advertising App

Choose the Right Platforms and Channels for Advertising Apps: 

You probably have an awesome app that you want to promote and make more money from, you need to choose the right platforms and channels for advertising. There are many options out there, but some are better than others depending on your goals and budget. For example, you can use popular sources like Google, Meta, TikTok, or programmatic platforms with ad networks. These can help you reach a large and diverse audience that is interested in your app’s category and features. But don’t limit yourself to just one platform. You should explore all the possibilities and create a media plan that covers all the bases. You can also advertise your app through DSPs and ad networks, which gives you more control and flexibility over your campaigns. They can also help you optimize your performance and visibility, and get more installs for your app by targeting the right users at the right time and place.

Leverage Word-of-Mouth and Influencer Marketing for App Advertisement: 

Word-of-mouth and influencer marketing can significantly impact app downloads and user engagement. Encourage your existing users to share your app with their network by implementing referral programs and incentives for successful referrals. Partnering with influencers in your app’s niche can also boost brand awareness and attract new users. Incorporate keywords like «advertising apps for business» to optimize your reach in the business community. 

Implementing MMP and Analytics for Measuring App Performance: 

To optimize your app advertising efforts, it’s essential to track and measure your app’s performance accurately. Implement a reliable Mobile Measurement Partner (MMP) to gather data on installs, engagement, and revenues. Analyze user feedback and reviews to gain insights into user satisfaction and identify areas for improvement. By incorporating keywords such as «advertising app performance» and «increasing app revenues,» you can make data-driven decisions and continually refine your advertising strategies. 

App advertising is dynamic and can be sometimes a complex process that requires a deep understanding of your target audience, effective optimization techniques, and strategic promotion across various platforms. By defining your target audience, optimizing your app’s visibility through ASO, choosing the right advertising platforms, leveraging word-of-mouth and influencer marketing, and implementing MMPs and analytics, you can increase app revenues, enhance app performance, and achieve sustainable growth. A successful plan and execution are all about mixing different channels, digging deep into the data that your campaigns produce, and keep testing new channels and approaches along the way.

Advertising for apps?

Stay informed about the latest trends in app advertising with Zoomd to adapt your strategies accordingly, and continually refine your approach to stay ahead of the competition in the ever-evolving world of mobile apps.