There has been a lot going on at Zoomd in the last few months. During a time of market downturn, everything from changes in management to changes in product offerings have taken place. Zoomd has continued to innovate and expand its reach in spite of the challenges that it has faced. The company has done this by focusing on product offerings that are more efficient and have the highest value we can offer.

Zoomd: A Top User Acquisition Company in 2023

Throughout these changes, we have received a vote of confidence in our path moving forward. Business of Apps has recognized Zoomd as one of the Top User Acquisition Companies 2023 and one of the Top DSPs (Demand Side Platforms) 2023. These badges are a symbol of excellence and recognition in the user acquisition industry. They are given to companies that demonstrate outstanding performance, innovation, and customer satisfaction in their respective fields.

Zoomd user acquisition offerings include performance-based campaigns, suited to generating high ROI for all apps across different verticals. Understanding the complexity of app promotion, and getting the right users for different apps is what our team is passionate about. Winning through performance and delivering better results than what we’re committed to. Furthermore, Zoomd is committed to providing excellent customer service and support. As mentioned, part of the offering is the DSP that we provide to all clients, agencies and partners looking to automate their campaign optimization and results. Our DSP machine learning models automate everything including bidding, budgeting, targeting, and creatives, so app owners can focus on what matters most: growing their business. For example, our DSP has the ability to automatically adjust bids based on the user or device, as well as offer automatic A/B testing to optimize campaigns for the best performance.

It is not the first time Zoomd has received similar recognition, from other industry benchmark leaders and also from BOA. But this year, when many things change in the industry, AI is becoming a hype to be recognized with, even in the App advertising ecosystem. It gets more meaning and confidence in the company, and in our path moving forward. We are proud to be part of the App advertising ecosystem and have been recognized for our UA technology. We are confident that our UA technology will continue to be a driving force in the industry. This will help us create innovative solutions for our customers and partners.

With our user acquisition offerings as a whole, including our DSP, app developers can easily manage, optimize, and scale their UA campaigns across multiple channels and performance networks. Overall, our capabilities help reduce complexity and increase efficiency for app owners, while providing a comprehensive view of performance across all channels. Additionally, app developers can quickly identify high-value sources and make real-time changes to their campaigns, improving app install efforts or re-engagement campaigns with existing users.

It goes without saying that we’re honored to receive these badges of excellence from Business of Apps. These badges validate our vision and efforts to provide the finest UA solutions for our clients. These badges reflect our commitment to providing our clients with the most effective solutions for growing their app businesses and achieving their KPIs.
We thank Business of App for this recognition and we look forward to continuing to deliver value and results to our clients and partners. This is a great achievement for Zoomd and we are proud to share it with you, our loyal customers and partners. Thank you for your continued support and trust in us. We couldn’t have done it without you!

If you want to learn more about how Zoomd can help you grow your app business, you’re welcome to contact us today.
We would love to hear from you!

Business of Apps Awards Zoomd with Top Companies Badge for Excellence in user acquisition Industry

VANCOUVER, British Columbia, June 20, 2023 – Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing technology (MarTech) user-acquisition and engagement platform, is proud to announce that it has been selected to receive the prestigious Top Companies Badge by Business of Apps, a leading online platform for app industry news and insights. This badge is a symbol of excellence and recognition in the user acquisition industry.

Zoomd received the following badges: Top User Acquisition Company 2023 and Top DSP (Demand Side Platform) 2023. These badges are awarded to companies that demonstrate outstanding performance, innovation, and customer satisfaction in their respective fields. Zoomd has been recognized for its advanced UA technology and tools that help app developers grow their user base and revenues.

“We are honored to receive these badges of excellence from Business of Apps, which validates our vision and efforts to provide the best UA solutions for our clients,” said Omri Argaman, Chief Growth Officer of Zoomd. “These badges reflect our commitment to providing our clients with the best solutions for growing their app businesses and achieving their KPIs. We thank Business of App for this recognition and we look forward to continuing to deliver value and results to our clients and partners.”

“Zoomd is one of the top user acquisition companies we have known throughout the years, offering a unique and powerful platform and services that unify all aspects of UA under one dashboard,” said James Cooper, CEO of Business of Apps. “We are pleased to award them with our Top Companies and Best DSP badges and showcase their expertise and innovation to our audience.”

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

ABOUT ZOOMD:

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a mobile app user-acquisition platform, integrated with many global digital media outlets, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

You’re welcome to see our past awards and accomplishments here

FOR FURTHER INFORMATION PLEASE CONTACT:

Company Media Contacts:

Amit Bohensky

Chairman

Zoomd

ir@zoomd.com

+972 722200555

Investor relations:

Lytham Partners, LLC

Ben Shamsian

New York | Phoenix

ZOMD@lythampartners.com

646-821-9701

The food delivery industry is booming, even in this current time as the world grapples with the Covid-19 pandemic fallout. Many businesses are feeling the pinch and delivery food apps are no exception. In this current, post-Covid era, when people re-consider every order, it’s more important than ever for delivery food apps to find ways to maximize their reach and increase their customer base. There are several ways to do so, for instance, companies like DoorDash are partnering with grocery stores and other retailers to provide delivery services, expanding the range of goods they can offer and enabling them to reach customers who may not have previously considered ordering through their platform.

One of the most effective ways to do this is through app install campaigns.

App install campaigns are a great way to reach potential new customers and increase downloads of your app. These campaigns can be targeted to certain demographic groups or geographic areas, and they can be tailored to fit the needs of your business. With the right approach, app install campaigns are a powerful tool for increasing your customer base and expanding your business.

App install campaigns can be conducted through various media channels, including online search, display, and video ads, as well as social media, email, and SMS. Online search ads are a great way to target users who are actively seeking out delivery food apps, or a certain promotion that might meet their budget. Display ads are a great way to reach passive customers who may not be actively searching, while video ads are an effective way to showcase the features and benefits of the app. Finally, social media, email, and SMS can be used to re-engage with existing customers and remind them to download or re-use the app.

To make sure you’re working smart and precise, here are key points to consider:

Audience:

First, invest in your user’s personas, and understand their different needs that will later be met by the creatives. Doing so will help you create more effective ads that will target the right people and make the most of your budget. It’s also important to focus on data insights to make sure you’re getting the best results from your campaigns. This will allow you to refine your strategies and make sure your ads are reaching the right people. Once you’ve identified your target audience, you can create and launch the campaign. Monitor the results and adjust as needed to ensure the most successful outcome. For instance, you may discover that your target audience is more active in a certain platform than another, and you can adjust your budget accordingly to meet those more relevant to your next promotion. Finally, measure the success of the campaign and use the insights to inform future campaigns.

Vast reach:

You know the rule, that 80% of a company’s revenue is generated by 20% of its customers. While understanding that, you always need to continue growing and expanding your app user base that will become or replace those under the 20% group. It is important to note that, while focusing on the 20% of customers that bring in 80% of the revenue is beneficial, it is also important to continue to grow and expand your user base. This is because that 20% of customers can change over time, and it is important to have a steady flow of new customers to keep the revenue steady.

Keep expanding your user database, as you always need to maintain an open source of new users. Thus always keep investing in your app user acquisition campaign. Make sure to use various channels to reach new users, such as social media platforms, influencers, and performance-based channels to keep that fresh source of new users. Monitor your efforts closely and adjust your campaigns accordingly. Utilize analytics to further optimize your user acquisition strategy.

To get the most out of your app install campaigns, it’s important to have a clear strategy and understand the key elements of a successful campaign. First, you need to decide which platforms you want to target. With the right platform, you can reach the right audience and maximize your campaign’s reach. Social media platforms are a great place to start, as they are often the most cost-effective and offer the most potential for reaching your target audience.

– Value proposition: You need to communicate clearly what makes your app unique and why users should download it. Doesn’t everyone love free deliveries? By offering unique features like free delivery, you can attract more users and differentiate your app from competitors. It creates a sense of value for users, as customers are more likely to purchase from a business that offers something extra. This sets you apart from competitors and increases the chances that customers will choose your app over others. You can highlight your app’s features, benefits, offers, ratings, reviews, or anything else that sets you apart from your competitors. For example, you can offer free delivery for the first three orders, as 7NOW does in their app install campaigns.

– Creatives: You need to catch your users’ attention and entice them to click on your ad with eye-catching visuals and engaging copy. You can use images or videos of your delicious food, testimonials from happy customers, or catchy slogans that appeal to your users’ emotions. You can also use different formats and sizes for different channels and devices, and test which ones perform better.

– Optimization: This ongoing process is vital for your campaign’s success. You need to monitor and measure your app install campaigns’ performance and optimize them accordingly. Your app analytics program should track key metrics like impressions, clicks, installs, retention, revenue, ROI, and more. You can also use campaign automation to adjust your bids, budgets, creatives, and targeting based on real-time data and feedback.

It’s also VERY important to focus on data insights to make sure you’re getting the best results from your campaigns. This will allow you to refine your strategies and make sure your ads are reaching the right people.

Finally, you’ll want to track the performance of your campaign (across all channels) to make sure it’s achieving the desired results. To do this, you’ll need to measure the number of downloads, the average time spent on the app, and the customer feedback. With this data, you can adjust your strategy and make changes to ensure your campaigns are as effective as possible.

Mastering app install campaigns for delivery food apps in a post-Covid era doesn’t have to be a challenge. By taking the time to develop a clear strategy and focusing on creating compelling content that resonates with your target audience, you can ensure your campaigns are successful and help your business reach its full potential.

Curious to know how your app can grow substantially? Let’s talk