The mobile industry is still booming, and with the past 18 months that expedited digital transformation across the board, there is still so much marketers can do, opportunities that pop up that must be seized. Downloads are on the rise and CPMs are down, but if you want to keep those users for the long term, you need a plan. Every brand in the world knows they need a mobile strategy, as consumers increasingly turn to mobile to help them with every aspect of their daily lives.
With all the time people spend on their phones, mesmerized by the flashy content on TikTok and new sales on those m-commerce apps, app marketing is a vital piece of every marketer’s plan to capture attention and hitting those KPI’s. Especially when you consider there are around 3 million apps available on Google Play, and another 2 million in the Apple App Store, competing for people’s attention.
Deciding how to market an app can be a daunting process. There are so many apps with different marketing strategies, all experiencing varying levels of success. Competition is fierce, as you probably already know, and over 68% of mobile app companies have a long-term, fully documented app marketing strategy.
Now, more than ever, it’s important to keep your skills and making new connections, with industry marketers and advertising professionals such as yourself.
At the Mobile & App Marketing London, on November 30th, 2021 | 8:30 am – 12:30 am (UK time) we’re going to address the era of privacy after the changes of Apple to campaign tracking and attribution. What are marketers to do and how should we all prepare for these new limitations in order to succeed.